Table of Contents

Estimating your conversation usage cost

Meta is changing their pricing model effective Nov 1st 2024. Please click here to learn more.
  1. Service Conversations (or User-Initiated Conversations) are free.
    1. This is applicable for each active month in Wati, and for all new plan types.
    If you are still on one of our older plans (Standard, Professional or Enterprise) service conversations will still be charged, you'll still get 1000 free service conversations each month
  2. Business-Initiated Conversations will be split into 3 categories: Marketing, Utility, and Authentication Conversations. These are all paid conversations, and will not count in any free tier.
    1. WATI dashboard will show the total Service-initiated and Business-initiated conversations.
  3. All Referral Conversations (or Entry Point Conversations or CTWA Conversations) are free
  4. New rates will be applicable with new template categories. Please check the new country-wise rates below:
    Growth/Pro - INR rate card | USD rate card
    Business - INR rate card | USD rate card

Estimating the cost of Business-Initiated and Service Conversations

  • A minimum 10 USD credit top-up is a must for each Wati account. This top-up amount can be used for both Service conversations and Business-initiated conversations
  • If your free 1000 conversations have run out, you need to top-up your Wati account with more credits. Click here to learn more.

Please input the correct number of utility broadcasts, authentication broadcasts and marketing broadcast numbers. To get a better understanding of the different kinds of templates, please check the below article:

You will also need to enter the number of service conversations, which is nothing but the user initiated conversations.

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What is Conversation Based Pricing?

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