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What is Conversation Based Pricing?

Helpdesk Updated by Helpdesk

WhatsApp has switched from a notification-based pricing model to a conversation-based pricing model. Instead of being charged for template messages sent, businesses will be charged per conversation, which includes all messages delivered within a 24-hour period.

How Does The New Pricing Model Work?

The new WhatsApp Business API conversations will fall into two categories that will be priced differently:

  1. User-initiated Conversation-  Where users reach out to the business regarding support and general queries.
  2. Business-initiated Conversation-  Where business will deliver Notifications or broadcast messages.

All conversations are measured in fixed 24-hour sessions. A conversation starts when the first business message in a conversation is delivered, either initiated by the business or in reply to a user message. Businesses and users can exchange any number of messages, including template messages, within a 24 hour conversation session without incurring additional charges. Each 24 hour conversation session results in a single charge.

Important points to remember -

Charges for conversations are based on the user’s country code. 
2. The charges will be different, depending on who initiated the conversation. (the business or the end-user). Check rate charts below.

Will anything be free?

  • First 1000 conversation messages per calendar month will be free (Business or User Initiated).
  • Incoming messages from end-users (user initiated messages) will be free, until businesses reply to them.
  • Check here for you user initiated conversations coming from facebook click to ad campaigns

What should the businesses do to get the most out of the new pricing model?

Well, it depends upon a business’s use case for WhatsApp Business.

1.  If you are into customer support, try to resolve queries as soon as possible. You can use WATI’s Multi-Agent Dashboard For WhatsApp to manage your customer support efficiently. If your support team has limited work hours, consider building a WhatsApp Chatbot that’ll help in solving basic support queries on WhatsApp.

2. If you are putting your marketing Efforts via WhatsApp Business, now it’s time to revamp your notification strategy. You need to focus on how you can provide more value to the users in the least number of notifications possible. Also, you need to avoid Daily notifications as it may very well result in a permanent ban for misusing WhatsApp Business Account.

In the end, it all comes to the end user’s experience with your WhatsApp Business account. If that’s your priority, you’ll not be much bothered with the new pricing model.

If you want to learn how you can leverage WhatsApp Business API for your business, Hit the button to book a demo with our experts.

Conversation Fees:

The charges will be calculated based on the end-users phone number country code.

Please check our country wise rates below:

Will there be any pricing impact?

Click below to check WATI's updated prices

Do you want to estimate your cost?

Click below to get an estimate of your conversations cost.

How did we do?

How to top-up WATI credits?

What are the costs of sending Business Initiated and User Initiated Conversations?