Overview
Book a Demo
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Pricing
WATI Subscription
How to get more Add-On Users?
Wati Pricing Update
What are Monthly Chatbot Sessions?
Wati Pricing Plans
Export Chats from Wati
What is the pricing for Wati?
Conversational Based Pricing
WhatsApp Pricing Update - New Conversation Categories
How to top-up WATI credits?
What is Conversation Based Pricing?
Estimating your conversation usage cost
How to top-up WATI credits?
Set up your WATI account
Before you sign up to WATI
Get your own WATI custom Sub-domain
What is the difference between Whatsapp Business and WATI?
Get started with WATI
Sign up and get started with WATI in 10 steps
Create your first chatbot in WATI
Connect your number in WATI
Subscribe to WATI
How to add contacts?
How to send a broadcast?
How to create a template message?
Introduction to Team Inbox
WhatsApp account profile set-up
How to add operators and create teams
Auto replies and OOO messages
Embedded Sign Up
WhatsApp Manager ID (WABA)
More from us!
Our Roadmap - See What's Planned
How to add WhatsApp number to Facebook or Instagram pages
WhatsApp Chat Button Integration
Creating click-to-chat link
How can I create a QR Code for my WhatsApp Number?
Display Name
Phone Number
Commerce Policy Rejection (CPR)
How to subscribe to account update web-hooks?
How to appeal to facebook if Business actually follows WhatsApp Commerce policies?
What kind of business will be rejected by WhatsApp?
Migrate your phone number to WATI from another BSP
How To Import WhatsApp Chats
Backup WhatsApp Chats
How should I choose a phone number for WhatsApp?
Steps to use phone number that has been registered with Whatsapp Business before
Facebook Business Verification
Why your business can't be verified?
How can I contact Facebook Team for Business Verification Issues?
What if the 'Start Verification' button is greyed?
What documents are required for Facebook Business Verification?
What are the steps to get Facebook Business Verification?
How to check whether your business is verified?
Where to find the Facebook Business Manager ID?
Why is Facebook Business Verification required?
Green tick verification for your business
Everything you need to know about your whatsapp number
How to check whatsapp business account status?
WATI and its Features
Team Inbox on WATI
Different types of chat status in WATI
Supported media types & sizes on WATI
Copy Conversation URL
WATI Account running Slow
What happens if someone you blocked messages you again?
How to download chats from WATI?
How to search and filter chats?
How to use quick replies/canned replies?
How to add custom parameters/attributes?
How to add a tag to chat?
How to add contact to Favorite?
How to start a new Chat?
Manage your Contacts on WATI
How to delete contact attribute in bulk?
How to add an attribute in bulk to a list of contacts?
How do I search and sort contacts?
How do I remove contacts?
How can I edit a contact?
How to import contacts from Excel?
How to add attributes to a contact?
How to add a single contact?
Broadcast on WATI
How to easily broadcast to a subset of your Shopify customers on Wati?
Broadcast Sequence Sheet Add-on
Messaging limit for Click-to-WhatsApp Ads (CTWA)
How to allow users to Opt-Out or Unsubscribe from Broadcasts?
Troubleshoot common errors in WATI
How can I search and filter Broadcasts?
Where can I see Broadcast Statistics?
What is a Broadcast History?
How do I edit or delete a scheduled broadcast?
Is there a limit of broadcast messages?
How to send message to someone who is not in the Contact List?
Tips to send personalized media content broadcast to each number
Building your WATI chatbot
Automation
How to make a Backward Chatbot?
How does WATI Automation Feature work?
What is WATI Automation Feature?
Routing
Keyword Action
Chatbot
How to build a Chatbot
How to use Chatbot Timer?
How to use Fallback Message
Automatic chat assignment (Round Robin assignment)
How to test a chatbot?
Why is my chatbot not working?
Advanced Chatbot Builder: Trigger Chatbot
How to create list message & message with reply button?
Advance Chatbot Builder: Time Delay
Export and Import of Chatbots
Chatbot Builder: What is a node and how many types of node?
How to collect data with Google Spreadsheets
Advance Chatbot Builder: Template
What features are available in advance chatbot builder
Advance chatbot builder: Webhook
Advance Chatbot builder: Update Attribute
Advance chatbot builder: Setup Assign User / Assign Team
Advance Chatbot Builder: Setup Subscribe or Unsubscribe
How to use Conditions for Chatbot Builder
How to use Questions for Chatbot builder?
How to build a chatbot?
What and how to access Chatbot Builder?
Reply Material
Default Action
Catalog
Mandatory fields & specifications required to be added to product items when creating catalog
How to set up a checkout flow for catalog orders using Wati Chatbot builder
How to add variants for items when Catalog created using Google Sheet
What are item variants in a catalog
How to enable Auto Checkout and collect payment for my Catalog order?
How to collect online payment for catalog orders using Razorpay payment gateway
Orders page to display Catalog orders
How to collect customer order details from Catalog orders using Google sheets
How to use Sync button for Catalog feature
How to trigger a reply message once the “View sent cart” catalog message is sent from customer
What are sets & How to create sets in your catalog
How to use Wati Chatbot builder to send Catalog Messages
How to send Catalog messages via Keyword action
How to enable Catalog feature for your Wati WhatsApp API number
Manage your Users on WATI
How to force logout a specific user from all active sessions?
How to view, search and delete users?
Detail Access Menu of each Roles
How to add team and assign user to team?
Dashboard and Reporting on WATI
Check billing record on WATI
How to check your billing history?
What should you do in case of payment failures?
How can I download the past invoices?
How do I unsubscribe from WATI?
What are the working hours for WATI Support Team?
Personalize your account on WATI
How to change my timezone in WATI?
How to change language for WATI?
How to manage notifications and sound?
Template Messages on WATI
How to use Google Drive to host media files for templates
Troubleshoot template message rejection
How to trigger a chatbot with template?
How to add buttons to templates?
Template Message Guidelines
How to get Opt-in for WhatsApp Messaging?
How to use interactive messages?
Are non-transactional messages allowed with WhatsApp Business APIs?
How to create and submit template messages in WATI?
How do I check and add credit to send broadcast template message
How to export and import template messages from one environment to a new environment?
How to add buttons with template messages?
How to avoid template message rejection?
Could I attach a PDF or image into a template message?
What are the supported languages for template update?
What is the max numbers of template message submission?
What are the category values of Template Message?
What are template formatting rules?
What is a template message?
What are actions in Template Messages Page?
What is the difference between template message and session message?
How do I increase the expiry time of chats?
CTWA
WATI mobile app
Integrations and API's
Integrations on WATI
Google Sheets
How to trigger Whatsapp Shop using Templates
Why Whatsapp Message Sender is not working?
Why Google Sheet Automation is not working?
Add-on: Google Sheet Automation
Add-on: Google Spreadsheet WhatsApp Message Sender
WhatsApp Shop Plugin
Zoho
Create a contact in WATI when a new lead comes into ZOHO CRM
Assign chats in WATI based on Lead owner in Zoho CRM
Convert first time visitors to Zoho Lead/Contact using Zoho Flows
Get Notifications for new messages on WATI on Zoho CRM
How to send template message using Zoho CRM Workflow?
How to get Contact Attributes from WATI into Zoho CRM Leads/Contacts?
Why is my ZOHO integration not working?
Zoho CRM Integration
WATI Embedded Team Inbox in Zoho
How to send template message using Zoho CRM Extension?
Shopify
How to Add Product Images in Abandoned Cart Message
What does COD and Abandoned Cart in analytics represent?
Why are my Cash on Delivery Messages (COD) not sending in Shopify?
How to add/import Shopify Contacts into WATI
How to create a COD (Cash on Delivery) Message Template for Shopify app
How to set up Cash on Delivery (COD) payment mode for your Shopify store
How to use pre-defined variables in Shopify?
What are fixed variables for Shopify integration?
Shopify Integration for TRIAL user
Shopify Integrations for Paid WATI Users
WooCommerce
How to use pre-defined variables in WooCommerce?
What are fixed variables for Woocomerce integration?
WooCommerce Integration
Hubspot
Create contact in HubSpot when new user messages your WhatsApp number
HubSpot WhatsApp Integration: Capture New WhatsApp Contacts To HubSpot For Free [Deprecated]
Hubspot Integration
Zapier
Calendly
Make.com / Integromat
LeadSquared
WhatsApp Templates for Leadsquared
WATI LeadSquared Integration
LeadSquared WhatsApp Integration: Capture All New WhatsApp Contacts To LeadSquared
Dialogflow
WhatsApp and Razorpay Integration
Google Calendar Integration
APIs on WATI
WATI APIs
Are your file attachment names appearing as null or untitled?
Where can I find the WATI API Endpoint URL and Bearer Token?
What if I need access to more APIs?
Where can I find WATI API Documentation?
How can I add webhooks using WATI or WhatsApp API Gateway?
Can I send OTP on WhatsApp?
WhatsApp APIs
Cloud API
WATI App Updates (Release Notes)
Terms, Privacy & Security
Beta Testing Program
Table of Contents
- All Categories
- Pricing
- Conversational Based Pricing
- What is Conversation Based Pricing?
What is Conversation Based Pricing?
Updated
by Helpdesk
How Does The New Pricing Model Work?
As a WhatsApp Business Solution Provider (BSP), we at Wati are committed to informing you about important updates and changes that may impact your business. Starting June 1, 2023, WhatsApp will update its conversation-based pricing, affecting businesses using the WhatsApp Business Platform.
- Service (User-initiated) Conversation- Where users reach out to the business regarding support and general queries.
- Business-initiated Conversation- Where business will deliver Notifications or broadcast messages.
We now have three different categories of templates . The pricing will depend on the type of template you are using for the broadcast/notification.
All your existing WhatsApp template messages were migrated into 3 brand-new template categories called- Marketing : Promote your products or services effectively through business-initiated conversations.
- Utility : Boost your business with transaction-related messages, such as purchase notifications or billing statements, delivered directly to your customers who have opted in.
- Authentication : Elevate security by initiating conversations with one-time passcodes for user verification. Perfect for account registration, account recovery, and addressing security concerns.
- Referral Conversation- By definition, referral conversations count all the conversations generated through:
- Click to Action buttons on Facebook pages
- Click to WhatsApp Ads
- Session Expiry limit is 24 hours from customer's last message sent time
- Free messaging limit is 72 hours from the time the conversation was initiated. The 72 hours free is applicable only if the business replies to the customer within 24 hours.
- Subsequent conversations with the same user after 72 hours will be charged as per the conversation based pricing model. Conversation Pricing Model
- The conversation that initiates from the CTWA Ad is free, but the Ad itself isn't free

All conversations are measured in fixed 24-hour sessions. A conversation starts when the first business message in a conversation is delivered, either initiated by the business or in reply to a user message. Businesses and users can exchange any number of messages, including template messages, within a 24-hour conversation session without incurring additional charges. Each 24-hour conversation session results in a single charge.
1. Charges for conversations are based on the user’s country code.
2. The charges will be different, depending on who initiated the conversation (the business or the end-user).
Will anything be free?
- First 1000 service (user-initiated) conversation messages per calendar month will be free.
- Check here for your user-initiated conversations coming from Facebook click-to-ad campaigns.
What should the businesses do to get the most out of the new pricing model?
Well, it depends upon a business’s use case for WhatsApp Business.
1. If you are in customer support, try to resolve queries as soon as possible. You can use WATI’s Multi-Agent Dashboard For WhatsApp to manage your customer support efficiently. If your support team has limited work hours, consider building a WhatsApp Chatbot that’ll help in solving basic support queries on WhatsApp.
2. If you are putting your marketing Efforts via WhatsApp Business, now it’s time to revamp your notification strategy. You need to focus on how you can provide more value to the users in the least number of notifications possible. Also, you need to avoid Daily notifications as it may very well result in a permanent ban for misusing WhatsApp Business Account.
In the end, it all comes to the end user’s experience with your WhatsApp Business account. If that’s your priority, you’ll not be much bothered with the new pricing model.
If you want to learn how you can leverage WhatsApp Business API for your business, Hit the button to book a demo with our experts.
Conversation Fees:
The charges will be calculated based on the end user's phone number country code.
Starting 1st June 2023, new rates will be applicable based on template categories. Please click below to see the new Rate Card.
Do you want to estimate your cost?
Click below to get an estimate of your conversation cost.