Meta is continuously trying to integrate its core Apps like Facebook, WhatsApp & Instagram to build a main seamless platform. You can request to connect a Facebook Page with the WhatsApp Business Platform phone number to run ads that click to WhatsApp. After the connection is complete, you can add a button to your Facebook Page and create ads that let customers send you messages directly on WhatsApp. Customers can start a conversation with you on WhatsApp when they click the Send message button on your Facebook or Instagram ads.

Meta is continuously trying to integrate its core Apps like Facebook, WhatsApp & Instagram to build a main seamless platform. You can request to connect a Facebook Page with the WhatsApp Business Platform phone number to run ads that click to WhatsApp. After the connection is complete, you can add a button to your Facebook Page and create ads that let customers send you messages directly on WhatsApp. Customers can start a conversation with you on WhatsApp when they click the **Send message** button on your Facebook or Instagram ads.

Make sure that you use a WhatsApp Business Platform phone number to connect to your Facebook Page. The connected phone number will be shown to anyone who sends you a message through the button on your ads.

**Benefits:**


1. Allows people visiting your page to interact with your business on WhatsApp.
2. Generate highly qualified leads when someone clicks on the WhatsApp button on your Facebook page.
3. Run Facebook Campaigns for 'Chat On WhatsApp' as a call to action.

For more information on click to Whatsapp ads, please click on the button below:

**[Click to Whatsapp Ads](https://support.wati.io/articles/crash-course-in-ctwa-all-you-need-to-know-to-get-started-nfcHRs95NK)**

## Before you begin:


1. [Sign up for Meta Business Manager.](https://www.internmc.facebook.com/business/help/1612355968988019?helpref=faq_content)
2. Depending on how you’ll get started with the WhatsApp Business Platform:

   
   1. [Create your WhatsApp Business account with your business solution provider](https://www.facebook.com/business/help/524220081677109).
   2. [Create a WhatsApp Business account as a business solution provider](https://www.facebook.com/business/help/2087193751603668).
3. [Create a Facebook Page for your business](https://www.facebook.com/business/help/473994396650734).
4. 


:::info
Make sure that you added the Facebook page or the Instagram account to the same Business account that you connected to your Wati account

:::

## Request to connect your Facebook Page with WhatsApp Business Platform phone number

To request to connect your Facebook Page with the WhatsApp Business Platform phone number:


1. Navigate to your Facebook Page.
2. Click **Settings**
3. Under **Permissions** click **Linked Accounts**

    ![](https://brainfish-storage-prod.s3.us-east-2.amazonaws.com/uploads/86421312-6d65-4c24-8476-7b3e91d77e4f/d8300fea-d778-4b60-bc1c-520dbfa781a8/migrated?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAUPPN5IL3QLQZLDSU%2F20250517%2Fus-east-2%2Fs3%2Faws4_request&X-Amz-Date=20250517T012406Z&X-Amz-Expires=3000&X-Amz-Signature=c0501ebfb9385b846f937e05793edb04c5c6d717f9b15311ba651144e5e70c62&X-Amz-SignedHeaders=host&response-content-disposition=attachment)
4. Click the **View** button next to **WhatsApp**.


:::info
**Note:** You can only find **WhatsApp** in the [Facebook Page for your business](https://www.facebook.com/business/help/473994396650734). You can't find **WhatsApp** in your personal Facebook profile.

:::


5. Choose your country code and enter your WhatsApp Business Platform phone number.
6. Click **Send WhatsApp Code**.

    ![](https://brainfish-storage-prod.s3.us-east-2.amazonaws.com/uploads/86421312-6d65-4c24-8476-7b3e91d77e4f/cb90be2b-ed4c-4bc4-a701-f914d61948db/migrated?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAUPPN5IL3QLQZLDSU%2F20250517%2Fus-east-2%2Fs3%2Faws4_request&X-Amz-Date=20250517T012406Z&X-Amz-Expires=3000&X-Amz-Signature=747e8a51496dc7c7507d9ad16a3a1152ae36693bcd2e21fd72d5ef0bac80f94a&X-Amz-SignedHeaders=host&response-content-disposition=attachment)
7. If the page and the WhatsApp account are already under the same Business account, no code will be sent and you just need to refresh this page to see if the number has been connected.

    ![](https://brainfish-storage-prod.s3.us-east-2.amazonaws.com/uploads/86421312-6d65-4c24-8476-7b3e91d77e4f/44806437-c7f8-44b1-968b-ed7d7a8f8bc8/migrated?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAUPPN5IL3QLQZLDSU%2F20250517%2Fus-east-2%2Fs3%2Faws4_request&X-Amz-Date=20250517T012406Z&X-Amz-Expires=3000&X-Amz-Signature=12e818fd94ed1b64e6fde5e96c7729882a8a049c024c71d6e3db89b9f7409b8f&X-Amz-SignedHeaders=host&response-content-disposition=attachment)

You can see the connected phone number in the **Settings** tab of your Facebook Page. You can add a **Send Message** button to your Facebook or Instagram ads. When your customers click the button, it'll start a conversation thread on WhatsApp where your customers can connect with you.

[https://www.loom.com/share/25af9abbf210459cbf3e73fe9012d666?sid=2604eb3b-569d-4e0a-9bb9-b3f59ef462ac](https://www.loom.com/share/25af9abbf210459cbf3e73fe9012d666?sid=2604eb3b-569d-4e0a-9bb9-b3f59ef462ac)

## How To Add WhatsApp Number To Instagram Page?


1. Go to your profile and tap **Edit profile.**
2. Under **Public business information,** tap **Contact options.**
3. Select **WhatsApp Business phone number.**
4. Select the WhatsApp number that you want to connect to or add a new number. You can also create a new WhatsApp account at this step.
5. Tap **Send confirmation code.**
6. If the Instagram page and the WhatsApp account are already under the same Business account it would be connected automatically. No code needs to be verified.

Once you've connected your WhatsApp number, WhatsApp will be added to your contact options. Your WhatsApp number should display as a contact option on your Instagram profile. You can also remove WhatsApp from your Instagram account at any time. To do this, go back to **Edit profile**, tap **Contact options**, tap your WhatsApp Business phone number and then tap **Remove WhatsApp.**

You can also WhatsApp chat button on your website. Please check the below article to know more:

**[Add Whatsapp Chat Widget on your website](https://wati.brainfish.ai/articles/whatsapp-chat-button-integration-5RzzQu5Iz3)**


:::info
[Crash course in CTWA - all you need to know to get started!](https://wati.brainfish.ai/articles/crash-course-in-ctwa-all-you-need-to-know-to-get-started-nfcHRs95NK)

:::




How to add WhatsApp number to Facebook or Instagram pages

General FAQs: Marketing Messages Lite (MM Lite) 

Migrating from On-Premise WhatsApp Business API to WhatsApp Cloud API

Official Business Account

How to access WhatsApp Manager?

Everything you need to know about your WhatsApp Manager

How to check WhatsApp Business Account (WABA) Status?

WhatsApp Manager ID (WABA)

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How to appeal to facebook if Business actually follows WhatsApp Commerce policies?

How to subscribe to account update web-hooks?

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Does Facebook Business Verification Required?

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Where to find the Facebook Business Manager ID?

How to check whether your business is verified?

What are the steps to get Facebook Business Verification?

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What if it says that my business is ineligible for verification?

How can I contact Facebook Team for Business Verification Issues?

Why your business can't be verified?

Meta Business Verification not required to Increase your Messaging Limit

Facebook Business Verification

Getting Free WhatsApp Business Phone Numbers from Meta

Steps to use phone number that has been registered with Whatsapp Business before

How can I create a QR Code for my WhatsApp Number?

Migrate your phone number to WATI from another BSP

Phone Number Connection Status

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How should I choose a phone number for WhatsApp?

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Manage Multiple WhatsApp Numbers in a Single Wati Account

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How to Use a Phone Number Previously Registered With WhatsApp Business

How to Update the Connected Phone Number and Business Portfolio

How to Connect Your WhatsApp Number to Wati

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Understanding Your WhatsApp Phone Number Connection Status

Migrating Your WhatsApp Business Account from Another BSP to Wati

Connecting Your WhatsApp Phone Number to Facebook and Instagram

Creating a QR Code for Your WhatsApp Number

Choosing the Right Phone Number for WhatsApp

Phone Number Guide: Everything You Need To Know

Connect Your Number

How to Enable Two-Factor Authentication (2FA) in Wati

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Marketing Messages Lite (MM Lite): All you need to Know

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How to Raise an Appeal for Account Review

How to Apply for Official WhatsApp Business Account (Blue Tick Verification)

A Deep Dive into WhatsApp Manager: What You Should Know

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How to Access the WhatsApp Manager

WhatsApp Business Account (WABA): Everything You Need To Know

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How to Check If Your Business Is Verified by Facebook

Facebook Business Verification: Required Documents by Country

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How to Contact Facebook Team for Business Verification Issues

Reasons Why Your Business Can't be Verified

How to Increase Your WhatsApp Messaging Limit Without Meta Business Verification

Is Facebook Business Verification Required? 

Facebook Business Verification: Everything You Need To Know

Set Up Web-hooks for WhatsApp Business Account Notifications

How to Appeal if your Account is Banned due to WhatsApp Policy Violation

Why your Business Could be Rejected or Banned by WhatsApp? 

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