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How to add WhatsApp number to Facebook or Instagram pages

Meta is continuously trying to integrate its core Apps like Facebook, WhatsApp & Instagram to build a main seamless platform. You can request to connect a Facebook Page with the WhatsApp Business Platform phone number to run ads that click to WhatsApp. After the connection is complete, you can add a button to your Facebook Page and create ads that let customers send you messages directly on WhatsApp. Customers can start a conversation with you on WhatsApp when they click the Send message button on your Facebook or Instagram ads. 

Make sure that you use a WhatsApp Business Platform phone number to connect to your Facebook Page. The connected phone number will be shown to anyone who sends you a message through the button on your ads.

Benefits:

1. Allows people visiting your page to interact with your business on WhatsApp.

2. Generate highly qualified leads when someone clicks on the WhatsApp button on your Facebook page.

3. Run Facebook Campaigns for 'Chat On WhatsApp' as a call to action.

For more information on click to Whatsapp ads, please click on the button below:

Before you begin:

  1. Sign up for Meta Business Manager.
  2. Depending on how you’ll get started with the WhatsApp Business Platform:
    1. Create your WhatsApp Business account with your business solution provider.
    2. Create a WhatsApp Business account as a business solution provider.
  3. Create a Facebook Page for your business.
  4. Make sure that you added the Facebook page or the Instagram account to the same Business account that you connected to your Wati account

Request to connect your Facebook Page with WhatsApp Business Platform phone number

To request to connect your Facebook Page with the WhatsApp Business Platform phone number:
  1. Navigate to your Facebook Page.
  2. Click Settings
  3. Under Permissions click Linked Accounts
  4. Click the View button next to WhatsApp.
    Note: You can only find WhatsApp in the Facebook Page for your business. You can't find WhatsApp in your personal Facebook profile.
  5. Choose your country code and enter your WhatsApp Business Platform phone number.
  6. Click Send WhatsApp Code.
  7. If the page and the WhatsApp account are already under the same Business account, no code will be sent and you just need to refresh this page to see if the number has been connected.

You can see the connected phone number in the Settings tab of your Facebook Page. You can add a Send Message button to your Facebook or Instagram ads. When your customers click the button, it'll start a conversation thread on WhatsApp where your customers can connect with you.

How To Add WhatsApp Number To Instagram Page?

  1. Go to your profile and tap Edit profile.
  2. Under Public business information, tap Contact options.
  3. Select WhatsApp Business phone number.
  4. Select the WhatsApp number that you want to connect to or add a new number. You can also create a new WhatsApp account at this step.
  5. Tap Send confirmation code.
  6. If the Instagram page and the WhatsApp account are already under the same Business account it would be connected automatically. No code needs to be verified.

Once you've connected your WhatsApp number, WhatsApp will be added to your contact options. Your WhatsApp number should display as a contact option on your Instagram profile. You can also remove WhatsApp from your Instagram account at any time. To do this, go back to Edit profile, tap Contact options, tap your WhatsApp Business phone number and then tap Remove WhatsApp.

You can also WhatsApp chat button on your website. Please check the below article to know more:

Crash course in CTWA - all you need to know to get started!

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