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How to add WhatsApp number to Facebook or Instagram pages

Meta is continuously trying to integrate its core Apps like Facebook, WhatsApp & Instagram to build a main seamless platform. You can request to connect a Facebook Page with the WhatsApp Business Platform phone number to run ads that click to WhatsApp. After the connection is complete, you can add a button to your Facebook Page and create ads that let customers send you messages directly on WhatsApp. Customers can start a conversation with you on WhatsApp when they click the Send message button on your Facebook or Instagram ads. 

Make sure that you use a WhatsApp Business Platform phone number to connect to your Facebook Page. The connected phone number will be shown to anyone who sends you a message through the button on your ads.


1. Allows people visiting your page to interact with your business on WhatsApp.

2. Generate highly qualified leads when someone clicks on the WhatsApp button on your Facebook page.

3. Run Facebook Campaigns for 'Chat On WhatsApp' as a call to action.

For more information on click to Whatsapp ads, please click on the button below:

Before you begin:

  1. Sign up for Meta Business Manager.
  2. Depending on how you’ll get started with the WhatsApp Business Platform:
    1. Create your WhatsApp Business account with your business solution provider.
    2. Create a WhatsApp Business account as a business solution provider.
  3. Create a Facebook Page for your business. You can't find WhatsApp in your personal Facebook profile and process with the steps in this article.
Request to connect your Facebook Page with WhatsApp Business Platform phone number
To request to connect your Facebook Page with the WhatsApp Business Platform phone number:
  1. Navigate to your Facebook Page.
  2. Click Settings.
  3. In the left side column, click WhatsApp.
    Note: You can only find WhatsApp in the Facebook Page for your business. You can't find WhatsApp in your personal Facebook profile.
  4. Choose your country code and enter your WhatsApp Business Platform phone number.
  5. Click Continue.
  6. You can now see the status of your connection request. Click Cancel request if you want to stop making the connection.

You'll be notified when your request is approved or declined. If the connection is approved, your Facebook Page will be connected with the WhatsApp Business Platform account. You can see the connected phone number in the Settings tab of your Facebook Page. You can add a Send Message button to your Facebook or Instagram ads. When your customers click the button, it'll start a conversation thread on WhatsApp where your customers can connect with you.


How To Add WhatsApp Number To Instagram Page?

Instagram does not support adding a WhatsApp number directly to your page profile.

If you want to add your WhatsApp number to your Instagram page, you need to generate a link

For that. Then you need to put that link in the website section of your profile.

Step 1: Go to your Instagram profile and tap on 'Edit profile'.

Step 2: enter in the website section.

E.g. where '91' will be your country code.

That's it. Now you have your WhatsApp number on your Instagram profile.

You can also Whatsapp chat button on your website. Please check the below article to know more:

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WhatsApp Chat Button Integration