Table of Contents

How to get Opt-in for WhatsApp Messaging?

WhatsApp recommends that you collect opt-in from users before sending them WhatsApp Notifications

Collect opt-in wherever is best for your customers


  • In a WhatsApp thread
  • Missed call
  • On your website
  • SMS short code
  • Phone interactive voice response (IVR)
  • Customer service call
  • In-person
  • During the transaction process
  • Messenger bot
  • Ads that click to WhatsApp
  • QR code

Below are some Opt-in examples implemented by different brands.

How did we do?

Template Message Guidelines

How to use interactive messages?