How to avoid template message rejection?

Prabhansh Jain Updated by Prabhansh Jain

Writing Template Messages

WhatsApp Template Messages are very important to show professionalism and to not write repeated messages over and over again.

Template Messages look somewhat like this:

Having a personalised template message is very crucial as that gains confidence in the eyes of your clients.

Now, WhatsApp has a team to check if your templates are violating any norms that they have and if you are not preparing or submitting a template that would not show professionalism.

Avoiding Rejections for Templates

WhatsApp has a set of rules that you should follow when you write your template message.

Some of them are:

  1. If the formatting is incorrect. This means any type of spelling mistake or grammatical errors are included in this too.
  2. Using short URLs in your template messages (, etc.), as they refrain from telling the exact destination of the URL.
  3. If your template message requests sensitive information from the customer. (eg. Credit Card Number, Address, Bank Account Numbers and more)
  4. Surveys that are not related to your business, such as surveys about some recollection of data.
  5. Message Templates that contain abusive content or threatening content will be rejected.

These all points will help you to write a perfect template message and gain your chances to get your template message to get approved.

Some Examples Of Approved Templates

Informational Templates

These templates could be used for welcoming your customer or some account update. They might look something like this:

Alert/Payment Updates

These templates could be sent as an alert to your customer. They might look something like this:

Offers Messages

These templates can be timely offers (sale), back-in-stock messages or even product recommendations to your customers. They might look something like this:

Product Recommendations

These template messages can be sent for you to recommend product deals or updates to customers that are already using your products. Here is an example:

Welcome and Booking Templates

In this type of template, we can send templates that tell customers about our businesses and also can give them offers or a slot to book too. Here is an example:

Some Examples of Rejected Template Messages

These are examples of rejected template messages and from the points above you may notice a similar trend in them.

Here is a video on how to avoid rejection of Template Messages

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