How to avoid template message rejection?

Writing Template Messages

WhatsApp Template Messages are very important to show professionalism and to avoid repeated messages over and over again.

Having a personalised template message is very crucial as that gains confidence in the eyes of your clients.

Now, WhatsApp has a team to check if your templates are violating any norms that they have and if you are not preparing or submitting a template that would not show professionalism.centre.

WATI CRM customers: If you want to add templates for broadcasting them through your WATI Account, DO NOT ADD the templates from Whatsapp Manager. As if you do, you will have to manually add templates to your WATI account. However, you can check the template approval status in Whatapp Manager. It will be better if you can directly add your templates by going to your WATI account.

Whatsapp Business API customers: If you are subscribed to our WhatsApp Business API plan, you have to add your templates in Whatsapp Manager. This will also be the page where you can manage your templates and check their approval status. The most important thing, you will be able to check your namespace here by clicking the “Namespace” box in the centre.

Avoiding Rejections for Templates

WhatsApp has a set of rules that you should follow when you write your template message.

Some of them are:

  1. If Variable parameters are missing or have mismatched curly braces. The correct format is {{1}}
  2. If Variable parameters contain special characters such as a #$, or %
  3. You can also use simple text as Variable parameter like {{VariableName}}, however make sure there are no whitespaces.
  4. If the Variable parameters are not sequential. For example, {{1}}{{2}}{{4}}{{5}} are defined but {{3}} does not exist, the template may get rejected.
  5. Using short URLs in your template messages (, etc.), as they refrain from telling the exact destination of the URL.
  6. If the formatting is incorrect. This means any type of spelling mistake or grammatical errors are included in this too.
  7. If your template message requests sensitive information from the customer. (eg. Credit Card Number, Address, Bank Account Numbers and more).Click below to know more about WhatsApp business Policies.
  1. Surveys that are not related to your business, such as surveys about some recollection of data.
  2. Message Templates that contain abusive content or threatening content will be rejected.
  3. If the message template is a duplicate of an existing template. If a template is submitted with the same wording in the body and footer of an existing template, the duplicate template will be rejected.
  4. Please follow this list of languages for creating your template Template Languages

These all points will help you to write a perfect template message and gain your chances to get your template message to get approved.

Examples of Approved and Rejected templates

Here is a video on how to avoid rejection of Template Messages

However, if your template did get rejected, you can now troubleshoot it yourself.

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