Crash course in CTWA - all you need to know to get started!

Dhivya Sriram Updated by Dhivya Sriram

Are you struggling to reach your target audience with your advertising efforts? Look no further than WhatsApp! Whether you're a small business owner or a marketing professional, you won't want to miss this valuable resource. Let's dive in and learn how to create Click-to-WhatsApp ads that convert!

Benefits of Click to WhatsApp Ads

Click To WhatsApp ads give a lot of benefits to businesses. From lead generation to remarketing, these benefits come from a highly engaged audience.

  • Qualified Lead Generation - The leads generated by WhatsApp ads are highly qualified. These prospects have the highest interest in your product and services.
  • Immediate Lead Engagement - Start a conversation with your leads soon after they contact you via WhatsApp ads. Instantaneous conversations with customers prevent lead leakage.
  • Initiate Re-engagement Campaigns - Radio silence after the initial conversation? Make the most out of WhatsApp marketing services, or run a special WhatsApp marketing campaign for re-engagement with personalized messages and offers.
  • Personalized Promotional Messages - Now you can broadcast personalized WhatsApp campaigns at scale! Ensure that your engaged customers get the most out of your offers. Use your highly engaged WhatsApp audience to grow your business.

How to set Up Click to WhatsApp Ads on Facebook Ads Manager

Note: This step requires expertise in Facebook Advertising. We expect that you have knowledge of Facebook Ads and you understand that it involves money.

Facebook Ads Manager

  1. Go to Facebook Ads Manager and Click on ‘Create’ and select campaign goal as ‘Engagement’. Add a name to your campaign, ad group, and ad set. Now click on ‘continue’. Engagement as a goal allows you to start as many new conversations as possible on WhatsApp, Facebook Messenger, and/or Instagram Direct.
  2. After choosing ‘Engagement’ as the objective, you’ll be able to set a daily or lifetime budget for your ad campaign.You can review the available campaign bid strategies, too. Depending on the objective you selected, you may be able to choose bid strategies.To learn more about bid strategies, [Read] Facebook Ads Documentation

Now, you’ve completed the task at the Campaign level.

Ad Group

Let’s move to the ad group level and click ‘Next’.

  1. Under conversion location, select "Messaging apps".
  2. In the messaging apps section, select "WhatsApp". Select your Facebook page & WhatsApp Business number from the dropdown.
  3. Now configure & schedule your WhatsApp ad targeting based on the age group, gender, locations, interests, and audience.
  4. Click ‘Next’ after setting up the targeting. Now, you’ll move on to the ad set level where you’ll configure the design & presentation of your ad.
  5. You can choose different message templates. There's also an option to set up multiple prompts
  6. Click on ‘Save and Finish’.
  7. Finally, click on ‘Publish’.

Your ad will now be reviewed by Facebook. Once it gets approved, it’ll go live based on your targeting.

What next?

  • See this article on how to identify CTWA conversations on Wati.
  • Wati will add attributes to help you identify which ad the customer interacted with. You can use this information to set up flows to automate conversations with leads to further qualify their interest in your business and understand what they are looking for.
  • You can see your ad performance and other insights
  • 💡Keep in mind that CTWA conversations are free for 72 hours, if you respond to them within the customer service window of 24 hours! Read more about conversation pricing.

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CTWA Feature Highlights on WATI