After March 1st 2023, Meta has released an update on how conversations will be priced for your 'Click-to-WhatsApp-Ads' or 'Call-To-Action-Buttons'.

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:::warning
**After March 1st 2023**, Meta has released an update on how conversations will be priced for your 'Click-to-WhatsApp-Ads' or 'Call-To-Action-Buttons'.

:::

**What will CHANGE**

* If a user initiates a conversation using the call-to-action-button on "**Click to Whatsapp Ads**", the initiated conversation will be free of charge for the first 72 hours if the business responds within 24 hours.
* This means that you will be able to communicate with your users for the first 72 hours free of charge.


:::info
**Note**

* Subsequent conversations with the same user after 72 hours will be charged as per the conversation based pricing model. [Conversation Pricing Model](https://wati.brainfish.ai/articles/what-is-conversation-based-pricing-sVz5c2f20P)
* The conversation that initiates from the CTWA Ad is free, but the Ad itself isn't free
* If you're using a Chatbot to reply to messages, chatbot Sessions will still be counted for all chatbot sessions triggered from CTWA messages
* Chat expiry time will remain 24 hours from the last message sent by the user

:::




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