Messaging limit for Click-to-WhatsApp Ads (CTWA)

Helpdesk Updated by Helpdesk

After March 1st 2023, Meta has released an update on how conversations will be priced for your 'Click-to-WhatsApp-Ads' or 'Call-To-Action-Buttons'.

What will CHANGE

  • If a user initiates a conversation using 'Click-to-WhatsApp-Ads' or 'Call-To-Action-Buttons' in Facebook ads, the current validity will increase from 24 hours to 72 hours
  • This means that you will be able to communicate with your users for 72 hours. and the entire conversation is still counted as one single conversation.

What will STAY THE SAME

  • Free conversations limit is not changed, and will remain at 1000 every month
  • Conversations are still charged as per this conversation based pricing model
  • Each conversation has a 24 hrs window, after which it is considered to be a new conversation

How did we do?

Broadcast Sequence Sheet Add-on

How to allow users to Opt-Out or Unsubscribe from Broadcasts?

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