Are non-transactional messages allowed with WhatsApp Business APIs?

Non-transactional messages is allowed in all countries now. there are no restrictions from WhatsApp.

What Are the Possible Use Cases With Non-Transactional Messaging?

Here are the possible use cases you can implement using WhatsApp’s non-transactional messaging: 

Informational Templates

These templates could be used for welcoming your customer or some account update. They might look something like this:

Alert/Payment Updates

These templates could be sent as an alert to your customer. They might look something like this:

Offers Messages

These templates can be timely offers (sale), back-in-stock messages or even product recommendations to your customers. They might look something like this:

Product Recommendations

These template messages can be sent for you to recommend product deals or updates to customers that are already using your products. Here is an example:

Welcome and Booking Templates

In this type of template, we can send templates that tell customers about our businesses and also can give them offers or a slot to book too. Here is an example:

Considerations & Restrictions

  • Businesses must get opt-in from users before sending any proactive messages, including non-transactional messages. And these opt-ins need to adhere to WhatsApp opt-in policy guidelines
  • Broadcast notifications, such as recurring newsletters, are still not allowed on the platform
  • Businesses must follow WhatsApp’s commerce policy

How did we do?

How to use interactive messages?

How to create and submit template messages in WATI?