Are non-transactional messages allowed with WhatsApp Business APIs?

Jitesh Dugar Updated by Jitesh Dugar

WhatsApp is currently testing on allowing businesses to send non-transactional messages using the Official Business API.

However, it is allowed in certain countries only -

  • Indonesia
  • Mexico
  • Singapore
  • Malaysia
  • South Africa
  • United Arab Emirates
  • Russia
  • Saudi Arabia
  • Israel
  • United Kingdom
  • Netherlands
  • Spain
  • Italy
  • Germany
  • Nigeria
  • Egypt
  • Brazil
  • Colombia
  • Jamaica
  • US

What Are the Possible Use Cases With Non-Transactional Messaging?

Here are the possible use cases you can implement using WhatsApp’s non-transactional messaging: 

  • Marketing – You can send marketing messages ranging from app downloads to coupons to free gifts.
  • Cart Abandonment – You can remind cart abandoners about items waiting in their carts with a triggered message and nudge them towards completing their purchase.
  • Cross-Selling – Send targeted messages to increase the opportunities for a cross-sell and boost incremental revenue

Considerations & Restrictions

  • Businesses must get opt-in from users before sending any proactive messages, including non-transactional messages. And these opt-ins need to adhere to WhatsApp opt-in policy guidelines
  • Broadcast notifications, such as recurring newsletters, are still not allowed on the platform
  • Businesses must follow WhatsApp’s commerce policy

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