WATI LeadSquared Integration

Jahnavi Prasad Updated by Jahnavi Prasad


WATI has native integration with LeadSquared CRM.


  • Send Template Messages to Leads
  • Chat with your leads on WhatsApp with 2-way chat integration


To know how to install the WhatsApp Business connector, refer to WhatsApp Business Messaging Connector.

Once the connector is installed, add and configure your WhatsApp phone numbers to the connector.

1. Basic Details



WhatsApp Business Number

Select the country code, and provide your WhatsApp business number. This field is mandatory.To get your WhatsApp business number, contact your WATI account representative.

Account Name

Provide a relevant name for your connector. This field is mandatory.

Allow Lead Generation on incoming message

Enable to allow automatic lead creation when you receive messages from unknown mobile numbers.

Lead Source

From the dropdown, select a lead source for your leads.

Once you’re done, click Next.

2. Service Provider

From the available options, select Wati and click Next.

3. Authentication Set-up

On this screen, enter –



Client Base URL

The base URL is listed here. This is a non-editable field.

WhatsApp Number

The WhatsApp business number you provided in the Basic Details screen. This is a non-editable screen. To change the number, navigate back to the Basic Details screen, and change the number there.


Your WATI account’s API endpoint, without the “https://”.


Your WATI account’s Access Token without the “Bearer” and the space after “Bearer”.

Once you’re done entering all the details, click Next.

4. Converse Settings

LeadSquared Converse is an instant messaging feature that allows you to have real-time conversations with your leads via WhatsApp.

To integrate LeadSquared Converse with WhatsApp, complete the following steps –

  1. On the Converse Settings tab, toggle the Enable Converse  slider.
  2. Under User Access, grant permissions to users who can communicate with leads through the LeadSquared Converse.
    • Based on Role – From the Search and Select Users dropdown, select the LeadSquared user roles that can send messages through LeadSquared Converse.
    • Advanced (User Level) – Based on the value entered in the selected user boolean field (e.g., for the user Sam, the “Is Employee” user field contains the value “Yes”), the user will be able to send messages through LeadSquared Converse. From the Select User Field dropdown, select a relevant boolean field.
  3. Functionality – The following additional settings must be configured –
    • Approved Templates – Enable this functionality to allow your users to send approved WhatsApp templates to your leads.
    • Unapproved Templates – Enable this functionality to allow your users to send unapproved WhatsApp templates to your leads. These can only be sent if the 24-hours service window is active.
    • Notify Lead Owner* – When enabled, only lead owners will get notifications of the WhatsApp messages a lead sends. When disabled, all logged-in users will receive notifications of these WhatsApp messages.
    • Sending Rich Media – Enable this functionality to allow your users to send media files in the WhatsApp messages.
Note: Message notifications are only sent to one user, i.e., either the Lead Owner or to the user (other than the Lead Owner) that sent the WhatsApp message to the lead. When the Notify Lead Owner setting is enabled, only the Lead Owner will get notified, while the user who sent the message will not get a notification.

If you enable the Send Rich Media option, you must also enable the Approved Templates option. This ensures that you can add your media files to a template when messaging your leads.

5. Advanced Settings

On this screen, provide the following details –

  • Activity Mapping – A LeadSquared activity field to capture your WhatsApp messages. This is the activity that will be posted every time a WhatsApp message is sent or received.
  • Default WhatsApp Number Fields – The number you set as the default phone number will be automatically selected when you’re sending a WhatsApp message to a lead. You can also select other numbers that are available from the Add Another Number dropdown.
  • Default Country Code – The default country code will be used to send messages to a phone number that’s stored in a custom field, if no country code is listed.
  • Enable Rich Media Template Support – If you want to include media files in your WhatsApp message, you must enable the  slider.
  • Compliance Type – Here, you can select the compliance type for the WhatsApp template, by choosing either WhatsApp Opt-out or Opt-in.
  • WhatsApp Opt-out – Your leads can opt in or out of receiving WhatsApp messages on the basis of this field. From the dropdown, select a LeadSquared lead field for the WhatsApp opt-in/opt-out functionality.
Note: You must create a custom lead field of boolean type to map to the WhatsApp opt-out functionality. For example, you may create a custom lead field called “WhatsApp Opt Out”. Leads for whom the field is selected/checked won’t receive WhatsApp messages.

Click Save & Close when you’re done.

  • If your credentials are correct, you’ll see the success message highlighted below.
  • If they were incorrect, the integration will fail.

Ref: https://help.leadsquared.com/leadsquared-whatsapp-integration-with-wati/

How did we do?

WhatsApp Templates for Leadsquared

LeadSquared WhatsApp Integration: Capture All New WhatsApp Contacts To LeadSquared