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Conversation Based Pricing For WhatsApp Business API

Helpdesk Updated by Helpdesk

Refer to this Glossary about the pricing update here - WATI Conversation Based Pricing.pdf

Days are gone when WhatsApp used to charge based on the message templates. From February 2022, WhatsApp will be switching to a conversation-based pricing model globally.

Let’s check out what’s new in this conversation-based pricing model and how you maximize your returns on your WhatsApp Business API number.

What Is Conversation-based Pricing?

For WhatsApp API, Facebook will implement a new conversation-based pricing model for all businesses globally sending WhatsApp messages.

This new pricing model will go into effect on February 1, 2022, and move from a per template/session charge to a complete conversation-based model.

These charges will be applicable based on the initiator of the conversation (either business or end-user).

Note: WATI will comply with the changes in the pricing model and check out WATI’s WhatsApp API Pricing.

How Does The New Pricing Model Work?

The new WhatsApp Business API conversations will fall into two categories that will be priced differently:

  1. User-initiated Conversation-  Where users reach out to the business regarding support and general queries.
  2. Business-initiated Conversation-  Where business will deliver Notifications or messages.

Note: These conversations are measured in 24-hour increments, or "sessions", that start whenever the first message from a business is delivered.The first message can be initiated by the business (business-initiated) or a business reply within 24 hours of a user message (user-initiated).

You will be able to send unlimited messages during a 24-hour period and only be charged once, to understand more about the benefits of this please refer to our Conversation Pricing overview article.

Important points to remember -

1. WhatsApp will charge only once per 24-hour session of messaging between a business and a customer(There will be no extra charges for sending any template messages once a new session starts)

2. The charges will be different, depending on who initiated the conversation. (the business or the end-user).

Free Tier Conversations

The first 1,000 conversations each month will be free, so your business can start to build experiences your customers will love before having to pay. Each phon enumber gets 1,000 free tier conversations. Free tier conversations can be business-initiated or user-initiated.

Note: First 1000 conversations each month (business or user initiated) will be free per phone number

How Will This Impact Your Business?

  1. Businesses Sending Frequent Notifications: If you are sending multiple messages or Broadcasting messages on WhatsApp within a 24-hour period, you will now pay for a single conversation per user for starting the conversation. 
  2. Businesses Sending Infrequent Notifications: If you are sending messages over multiple 24-hour periods, you will now pay for each conversation based on business-initiated conversation pricing.
  3. Customer Support On WhatsApp: If you are responding to incoming user-initiated messages, then you will be charged for user-initiated conversation-based charges.

Should we welcome WhatsApp’s new Conversation-based Pricing model?

It is very clear that Facebook now wants businesses to establish good & fast communication on WhatsApp so that users don’t get unexpected notifications & promotional messages on WhatsApp.With this move, every new conversation will be charged by WhatsApp hence it’ll reduce the number of less relevant conversations. That’ll surely maintain the trust of people on WhatsApp.

What should the businesses do to get the most out of the new pricing model?

Well, it depends upon a business’s use case for WhatsApp Business.

1.  If you are into customer support, try to resolve queries as soon as possible. You can use WATI’s Multi-Agent Dashboard For WhatsApp to manage your customer support efficiently. If your support team has limited work hours, consider building a WhatsApp Chatbot that’ll help in solving basic support queries on WhatsApp.

2. If you are putting your marketing Efforts via WhatsApp Business, now it’s time to revamp your notification strategy. You need to focus on how you can provide more value to the users in the least number of notifications possible. Also, you need to avoid Daily notifications as it may very well result in a permanent ban for misusing WhatsApp Business Account.

In the end, it all comes to the end user’s experience with your WhatsApp Business account. If that’s your priority, you’ll not be much bothered with the new pricing model.

If you want to learn how you can leverage WhatsApp Business API for your business, Join A Demo with our team.

Conversation Fees (valid as of 1st Feb 2022)

The charges will be calculated based on the end-users phone number.

Country

Business Initiated Rate (USD)

User Initiated Rate (USD)

Argentina

0.06312

0.03792

Brazil

0.06

0.036

Chile

0.09084

0.05448

Colombia

0.012

0.0072

Egypt

0.12876

0.07728

France

0.17184

0.10308

Germany

0.1638

0.09828

India

0.00792

0.0048

Indonesia

0.03792

0.0228

Israel

0.036

0.0216

Italy

0.07716

0.04632

Malaysia

0.08784

0.0264

Mexico

0.04188

0.0126

Netherlands

0.1782

0.10692

Nigeria

0.06192

0.0372

Pakistan

0.05676

0.01704

Peru

0.07176

0.02148

Russia

0.07956

0.04776

Saudi Arabia

0.039

0.0234

South Africa

0.0336

0.02016

Spain

0.0738

0.04428

Turkey

0.012

0.0036

United Arab Emirates

0.03792

0.0228

United Kingdom

0.07764

0.04656

North America

0.01764

0.01056

Rest of Africa

0.14496

0.04356

Rest of Asia Pacific

0.0894

0.02688

Rest of Central & Eastern Europe

0.1002

0.03

Rest of Latin America

0.08472

0.05076

Rest of Middle East

0.08724

0.02616

Rest of Western Europe

0.15888

0.04764

Other

0.05796

0.0174

List of countries in a region

North America

Canada

United States

Rest of Africa

Algeria

Angola

Benin

Botswana

Burkina Faso

Burundi

Cameroon

Chad

Congo

Eritrea

Ethiopia

Gabon

Gambia

Ghana

Guinea-Bissau

Ivory Coast

Kenya

Lesotho

Liberia

Libya

Madagascar

Malawi

Mali

Mauritania

Morocco

Mozambique

Namibia

Niger

Rwanda

Senegal

Sierra Leone

Somalia

South Sudan

Sudan

Swaziland

Tanzania

Togo

Tunisia

Uganda

Zambia

Rest of Asia Pacific

Afghanistan

Australia

Bangladesh

Cambodia

China

Hong Kong

Japan

Laos

Mongolia

Nepal

New Zealand

Papua New Guinea

Philippines

Singapore

Sri Lanka

Taiwan

Tajikistan

Thailand

Turkmenistan

Uzbekistan

Vietnam

Rest of Central & Eastern Europe

Albania

Armenia

Azerbaijan

Belarus

Bulgaria

Croatia

Czech Republic

Georgia

Greece

Hungary

Latvia

Lithuania

Macedonia

Moldova

Poland

Romania

Serbia

Slovakia

Slovenia

Ukraine

Rest of Latin America

Bolivia

Costa Rica

Dominican Republic

Ecuador

El Salvador

Guatemala

Haiti

Honduras

Jamaica

Nicaragua

Panama

Paraguay

Puerto Rico

Uruguay

Venezuela

Rest of Middle East

Bahrain

Iraq

Jordan

Kuwait

Lebanon

Oman

Qatar

Yemen

Rest of Western Europe

Austria

Belgium

Denmark

Finland

Ireland

Norway

Portugal

Sweden

Switzerland

Other

All other countries not listed in the above regions or specifically listed in the above tables.

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