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Is there a limit of broadcast messages?

Helpdesk Updated by Helpdesk

Messaging limits determine how many unique users your business can send messages to on a daily basis. This includes new conversations as well as existing conversations with users. The messaging limit does NOT limit the number of messages your business can send, just the number of users you are trying to message. It also does NOT apply to messages sent in response to a user-initiated message within a 24-hour period.

To upgrade out of Sandbox Tier, you need to send at least 100 messages in a rolling 7 days period with a Business-Verified account.
  • Sandbox Tier: You can send message templates to up to 50 unique customers in a rolling 24 hour period, right after onboarding, and only need to complete business verification if you wish to scale.
  • Tier 1: Allows your business to send 1k business-initiated conversations (1k unique customers) in a rolling 24-hour period.
  • Tier 2: Allows your business to send 10k business-initiated conversations (10k unique customers) in a rolling 24-hour period.
  • Tier 3: Allows your business to send 100k business-initiated conversations (100k unique customers) in a rolling 24-hour period.
  • Tier 4: Allows your business to send unlimited business-initiated conversations
In any of the above tiers, businesses can reply to unlimited user-initiated conversations

Note: A business starts in Tier 1 when it registers its phone number.

A business’s phone number will be upgraded to the next tier if:

  • your phone number status is Connected
  • your phone number quality rating is Medium or High
  • in the last 7 days you have initiated X or more conversations with unique customers, where X is your current messaging limit divided by 2

Once the business reaches this threshold, it will be moved to the next tier.

See the charts below for examples of how a business might move to the next tier:

Example 1: A business is upgraded from Tier 1 (1k) to Tier 2 (10k) when it sent 500 messages on Day 1

Example 2: A business is upgraded from Tier 1 (1k) to Tier 2 (10k) when it sent a cumulative of 500 messages on Day 1, Day 2 & Day 3

* If the 500th conversation is initiated at 7pm (for example), the messaging limit is increased at 7pm the following day (i.e. 24 hours later).

Good Practices

To maintain high quality:

  • Make sure messages follow the WhatsApp Business Policy.
  • Only send messages to users who have opted to receive messages from your business.
  • Remember to allow users to opt-out of messages.
  • Make the messages highly personalised and useful to users. Avoid sending open-ended welcome or introductory messages.
  • Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimising for content and length.

 

How did we do?

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