Why is Meta/Wati restricting my messages?

Why can't I send more than 2 marketing messages within 24 hours?

From the 29th August 2024, Meta has introduced a new restriction which means that businesses will not be able to send more than 2 marketing messages if the customer has not yet replied. The reason for introducing this is to promote higher-quality engagement and focus on the customers who are interested in your products.

Why do I see higher failure rates?

Apart from the Meta restriction above to businesses, there is a global restriction that limits the number of marketing messages that users receive in a rolling 7-day period. So this can affect marketing message sending even if it's the first message you sent to that customer. You can read the official documentation here.

Marketing templates that failed to deliver due to these restrictions will show an error that says, Message undeliverable as Meta has restricted it for higher quality messaging - retry again in a few days.

What is Wati doing to help?

We will detect which contacts you have already sent 2 marketing messages within 24 hours to and exclude them from the broadcast. You will not be charged for these messages too!

What can I do to improve engagement?

  1. Use our enhanced broadcast analytics to track previous engagements (clicks, replies, reads) and see which templates are more successful. Send broadcasts based on user responses to previous ones.
  1. Personalise communication with the customers and focus on a quality vs quantity mindset on templates
  2. Leverage using utility templates as reminders for customers to still be notified about your updates
  3. Use our Click to WhatsApp ads feature to maximize lead generation and discovery - remember to set up chatbots to help automate any response that comes in!
  1. Set up tracking for leads/purchases coming in from the Click to WhatsApp ads - you'll get access to names and phone numbers to set up relevant retargeting!

How did we do?

How can I enable click tracking for my templates?

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