Why is Meta/Wati restricting my messages?

Sophia Updated by Sophia

Why can't I send more than 2 marketing messages within 24 hours?

From the 29th August 2024, Meta has introduced a new restriction which means that businesses will not be able to send more than 2 marketing messages if the customer has not yet replied. The reason for introducing this is to promote higher quality engagement and focus on the customers that are interested in your products.

Why am I see higher failure rates?

Apart from the Meta restriction above to businesses, there is a global restriction that limits the number of marketing messages that users receive in a rolling 7 day period . You can read the official documentation here.

What is Wati doing to help?

We will detect which contacts you have already sent 2 marketing messages within 24 hours to and exclude them from the broadcast. You will not be charged for these messages too!

What can I do to improve engagement?

  1. Use our enhanced broadcast analytics to track previous engagement (clicks, replies, reads) and see which templates are more successful. Send broadcasts based on user responses to previous ones.
  1. Personalise communication with the customers and focus on a quality vs quantity mindset on templates
  2. Leverage using utility templates as reminders for customers to still be notified about your updates
  3. Use our Click to WhatsApp ads feature to maximise lead generation and discovery - remember to set up chatbots to help automate any response that come in!
  1. Set up tracking for leads/purchases coming in from the Click to WhatsApp ads - you'll get access to names and phone numbers to set up relevant retargeting!

How did we do?

How can I enable click tracking for my templates?

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