Summary

This help article explains the new rules and provides step-by-step instructions on how to boost your business-initiated messaging limit. Whether you're just getting started or looking to expand your reach, we've got you covered.

Messaging Limit Updates

Effective October 7, 2025: Messaging limits are now applied at the Business Portfolio level. This means all phone numbers within the same portfolio will share the same messaging limit.
For existing Business Portfolios, the messaging limit will be set to the highest limit among the phone numbers in that portfolio.
- Example: If a portfolio includes one phone number with a 100K limit and others with lower limits, the entire portfolio will have a 100K messaging limit.
New businesses that are already verified and have an approved display name will start with a 2K messaging limit instead of 1K.

Authentication Template Updates

Following recent updates from Meta, businesses are now required to complete one of the approved scaling paths - Meta Business Verification, Partner-led Business Verification, or Quality Messaging and ensure they have a minimum daily messaging limit of 2,000 business-initiated conversations to access Authentication template messages.
If you’re having trouble submitting Authentication Templates for approval, ensure that your daily messaging limit is 2,000 or higher.

Instructions

Effective November 1, 2023, Business Verification is no longer mandatory to increase your messaging limit. We've made it easier for you to increase your messaging limit on Wati. You can increase your limit by messaging 1,000 unique contacts in a rolling 30-day period and maintaining a high-quality rating.

When you first sign up with Wati, you'll have the following capabilities:

Send business-initiated messages to up to 250 contacts per 24 hours
Add up to 2 numbers on WhatsApp Business API
Send unlimited replies to user-initiated conversations without any limitations

Increasing Your Business-Initiated Messaging Limit

To increase your business-initiated messaging limit, you have two options:

1. Complete Meta Business Verification: Follow our guide to complete Facebook Business Verification. This process helps verify your business identity and can increase your messaging limit.

2. Message 1,000 Unique Contacts: Send messages to 1,000 unique contacts in a rolling 30-day period and maintain a high-quality message rating. If you achieve this, you will no longer require Meta Business Verification to increase your limit.

By following one of these methods, you can enjoy a higher messaging limit and reach more customers on WhatsApp. Remember to always follow best practices and guidelines to ensure a smooth and successful messaging experience.

Frequently Asked Questions (FAQs)

General questions

1. What changed regarding Business Verification on November 1, 2023?

Effective November 1, 2023, Business Verification is no longer mandatory to increase your messaging limit.

2. What are the initial messaging limits when I sign up with Wati?

When you first sign up with Wati, you can send business-initiated messages to up to 250 contacts per 24 hours, add up to 2 numbers on WhatsApp Business API, and send unlimited replies to user-initiated conversations.

Increasing messaging limits

3. How can I increase my business-initiated messaging limit?

You can increase your limit by either completing Meta Business Verification or by sending messages to 1,000 unique contacts in a rolling 30-day period and maintaining a high-quality message rating.

4. Do I need to complete Meta Business Verification to increase my messaging limit?

No, you can also increase your limit by sending messages to 1,000 unique contacts in a rolling 30-day period and maintaining a high-quality message rating, making Meta Business Verification optional.

Meta Business Verification

5. What is Meta Business Verification, and how do I complete it?

Meta Business Verification is a process to verify your business identity. You can follow our guide to complete Facebook Business Verification, which will help increase your messaging limit.

Messaging limits and quality rating

6. What happens if I send messages to 1,000 unique contacts in a rolling 30-day period?

If you send messages to 1,000 unique contacts and maintain a high-quality message rating, you will no longer require Meta Business Verification to increase your messaging limit.