Summary
Profile signals help you create more targeted customer segments based on engagement activity already tracked in Wati. Instead of relying only on contact data, you can segment contacts based on actions such as campaign reads, link clicks, replies, and message activity.
You can use profile signals in both Active segments, which update automatically as customer behavior changes, and Static segments, which capture a fixed group of contacts at the time the segment is created. By combining profile signals with contact attributes, you can build more relevant audiences and improve campaign performance.
Note:
Custom segments feature - including profile signals is available on Pro and Business Wati plans.
You can create up to 10 custom segments in your Wati account. If you reach this limit, you can delete any unused segments to create new ones.
This feature is being rolled out gradually across regions and accounts. If you'd like early access, please contact us via the help widget available in your Wati Team Inbox.
Instructions
Before you begin
Keep the following in mind:
You may see a New label next to Profile signals in the segment builder.
Available operators vary depending on the selected signal.
For example, date-based signals use date operators, while count-based signals use numeric operators.
Why use profile signals?
Contact attributes are values that you or your integrations add to a contact profile, such as location, plan type, or customer ID.
Profile signals are engagement metrics automatically tracked by Wati based on how contacts interact with your business.
Profile signals help you answer questions such as:
Which contacts clicked a link in the last 7 days?
Which contacts received a campaign but did not read it?
Which contacts have not sent an inbound message for a long time?
Which contacts frequently engage with campaigns?
Because profile signals reflect customer behavior, they can help you create more effective audiences for campaigns and automations.
How to add profile signals to a custom segment
Log into your Wati account.
Go to Contacts > Segments and click Add Segment.
Enter a Segment name.
Select either:
Active (updates automatically), or
Static
Click Next.
Select Use Filters.
In Filter conditions, open the first dropdown and select Profile signals.
Choose the profile signal you want to use.
Select an operator.
Enter the required value.
Use:
+ and to add additional AND conditions.
+ Add another group to create OR conditions.
Click Preview contacts to review matching contacts.
Click Create segment.
After creating a segment
Once saved, the segment can be reused in:
Broadcasts or Campaigns
Automations
This allows you to use the same audience without recreating the filtering rules.
Example use cases
Find contacts who clicked a link in the last 7 days
You can achieve this using either a count-based signal or a date-based signal.
Option 1: Use a click count
Configure the following:
Signal: Total links clicked (last 7 days)
Operator: Greater than or equal to
Value: 1
This returns contacts who clicked at least one link during the last 7 days.
Option 2: Use the last click date
Configure the following:
Signal: Last link clicked
Operator: Is in the last
Value: 7 days
This returns contacts whose most recent link click occurred within the last 7 days.
Understanding date operators
Date-based profile signals support different types of operators. Some operators evaluate a specific date, while others focus on recurring day and month patterns.
Operator type | Operators | When to use |
Full date operators | Before, After, On | Use these when you need to evaluate an exact date. These operators consider the complete date, including the day, month, and year. |
Day and month operators | Day is in the last, Day is in this month, Day is in the month of | Use these when you want to identify recurring dates or seasonal patterns. These operators focus on the day and/or month rather than a specific year. |
Example
If you want to find contacts associated with a recurring event every March, use Day is in the month of and select March.
If you need to find contacts based on a specific historical date, such as contacts who clicked a link after March 15, 2025, use Before, After, or On instead.
Available profile signals
The following profile signals are currently available:
Contact last updated
Contact source
Channel type
First conversation date
Last message from contact
Last message read by contact
Last reply from contact
Last link clicked
Last message from business
Last campaign received
Last inbound call
Last outbound call
Last answered inbound call
Last answered outbound call
Total campaigns received (last 7 days)
Total campaigns received (last 30 days)
Total campaigns received (last 90 days)
Total campaigns read (last 7 days)
Total campaigns read (last 30 days)
Total campaigns read (last 90 days)
Total campaigns replied (last 7 days)
Total campaigns replied (last 30 days)
Total campaigns replied (last 90 days)
Total links clicked (last 7 days)
Total links clicked (last 30 days)
Total links clicked (last 90 days)
Last template used
Last template type
Last template sent date
Last CTWA Ad source URL
First business reply to the last CTWA message
Last CTWA message date
Date and time operators
Date-based profile signals support the following operators:
Is in the last
Day is in the last
Day is in this month
Day is in the month of
Before
After
On
Other signal types, such as counts and lists, will display different operators based on the selected signal.
Frequently Asked Questions
Profile signals overview
1. What are profile signals in Wati?
Profile signals are engagement metrics automatically tracked by Wati based on how contacts interact with your business. They can be used to create customer segments based on activities such as campaign reads, link clicks, replies, calls, and message activity.
2. How are profile signals different from contact attributes?
Contact attributes are values added to a contact profile by you or your integrations, such as location, plan type, or customer ID. Profile signals are engagement metrics automatically tracked by Wati based on customer behavior.
3. Why should I use profile signals?
Profile signals help you create customer segments based on engagement behavior rather than only contact data. This allows you to build more relevant audiences for campaigns and automations.
4. Can profile signals be used in both Active and Static segments?
Yes. Profile signals can be used in Active segments, which update automatically as customer behavior changes, and Static segments, which capture a fixed group of contacts when the segment is created.
Availability and limits
5. Which Wati plans support profile signals?
Profile signals are available on Pro and Business Wati plans as part of the custom segments feature.
6. How many custom segments can I create?
You can create up to 10 custom segments in a Wati account. If you reach this limit, you can delete unused segments to create new ones.
Using profile signals
7. Can I combine profile signals with contact attributes?
Yes. Profile signals can be combined with contact attributes to create more targeted customer segments.
8. Where can I use segments created with profile signals?
Segments created with profile signals can be reused in Broadcasts, Campaigns, and Automations.
9. Why do available operators change when I select a profile signal?
Available operators depend on the selected profile signal. Date-based signals display date operators, while count-based signals display numeric operators.
Date operators and supported signals
10. What types of profile signals are available in Wati?
Wati provides profile signals related to contact activity, conversations, messages, campaigns, links, calls, templates, and Click-to-WhatsApp (CTWA) interactions. These signals can be used to segment contacts based on their engagement with your business.