Summary
Integrating Wati with ActiveCampaign allows you to automate WhatsApp messaging and streamline contact management. With this integration, you can:
Send automated WhatsApp messages based on events in ActiveCampaign.
Automatically create contacts in ActiveCampaign when new WhatsApp messages are received.
This guide will walk you through setting up the integration and enabling automated messaging.
Instructions
Prerequisites
To use this integration, you need an active Pro or Business Plan subscription, as it's exclusively available for Pro+ plan customers.
Why Integrate Wati with ActiveCampaign?
1. Automated WhatsApp Messaging
You can configure automations that trigger WhatsApp template messages when specific events occur in ActiveCampaign. This ensures timely, personalized communication and minimizes missed opportunities.
2. Seamless Contact Management
Whenever a new inbound WhatsApp message is received or a contact is manually added in Wati, the integration can automatically create a contact in ActiveCampaign. This keeps your contact database updated, improving marketing and customer engagement.
How to Integrate Wati with ActiveCampaign
Step 1: Get Your Wati Credentials
In your Wati account, go to the Integrations page.
Click on the ActiveCampaign card.
A pop-up will appear with your subdomain ID and API token - keep these handy.
Step 2: Connect Wati in ActiveCampaign
Log in to your ActiveCampaign account.
Navigate to the Apps section and search for "Wati."
Click on the Wati app card.
Click “Add an account.”
Enter your API token and subdomain ID (from Step 1).
Click “Connect.”
Step 3: Enable Contact Syncing (Optional)
If you want to automatically create contacts in ActiveCampaign when a new contact is added in Wati:
Select the email and phone fields from the Wati dropdown.
Click “Finish.”
This will create a webhook in Wati - do not delete it, as it is essential for maintaining automation.
How to Enable Automated WhatsApp Messaging
Step 1: Create an Automation in ActiveCampaign
Click on “Automations” in the left navigation bar.
Click “Create an automation.”
Select “Start from Scratch” and click “Continue.”
Step 2: Define the Trigger Event
Choose an event in ActiveCampaign that will trigger an automated WhatsApp message (e.g., form submission, email click, tag update).
Click “+” to add an action.
Step 3: Configure the WhatsApp Action
In the pop-up box, search for “Wati” and select “Send Template Message.”
Choose your connected Wati account.
Select the WhatsApp template you want to send.
Step 4: Map the Fields
Select “Contact Phone” in ActiveCampaign.
Select “phone” in Wati.
Map any additional fields required by your template.
Step 5: Activate the Automation
Toggle the automation to “Active.”
Your automation is now live! ActiveCampaign will send WhatsApp messages whenever the selected event occurs.
Frequently Asked Questions (FAQs)
General Questions
1. What is the Wati and ActiveCampaign integration?
→ The integration allows you to automate WhatsApp messaging and manage contacts seamlessly between Wati and ActiveCampaign.
2. Who can use this integration?
→ This integration is available exclusively for Pro+ plan customers of Wati.
3. What are the benefits of integrating Wati with ActiveCampaign?
Automate WhatsApp messaging based on events in ActiveCampaign.
Keep your contact list updated by automatically creating contacts when new WhatsApp messages are received.
Setup & Configuration
4. What do I need before setting up the integration?
→ You need an active Pro or Business Plan on Wati and an ActiveCampaign account.
5. Where can I find my Wati credentials?
→ In your Wati account, go to the Integrations page, click on the ActiveCampaign card, and a pop-up will display your subdomain ID and API token.
6. How do I connect Wati to ActiveCampaign?
Log in to ActiveCampaign.
Navigate to "Apps" and search for "Wati."
Click on the Wati app card, then "Add an account."
Enter your Wati API token and subdomain ID, then click "Connect."
7. How do I enable automatic contact syncing?
After connecting Wati to ActiveCampaign, select the email and phone fields from the Wati dropdown.
Click “Finish.”
This will create a webhook in Wati—do not delete it.
Automated WhatsApp Messaging
8. How do I automate WhatsApp messages using this integration?
In ActiveCampaign, go to "Automations" and create a new automation.
Choose a trigger event (e.g., form submission, email click, or tag update).
Add an action and select "Send Template Message" under Wati.
Choose the WhatsApp template and map the necessary fields.
Activate the automation.
9. What events in ActiveCampaign can trigger a WhatsApp message?
→ Events like form submissions, email clicks, and tag updates can trigger automated WhatsApp messages.
10. Can I use custom WhatsApp message templates?
→ Yes, but the template must be pre-approved in Wati before it can be used in ActiveCampaign automations.