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How to integrate Wati with WooCommerce

Updated yesterday

Summary

Want to connect Wati with your WooCommerce store? This guide walks you through the simple steps to integrate Wati using the official WooCommerce plugin. With this integration, you can add a live WhatsApp chat button to your website and send automated WhatsApp messages for key customer actions like abandoned carts, order confirmations, and more.

Instructions

What You Can Do with Wati's WooCommerce Integration

Integrating Wati with WooCommerce allows you to:

  • Add a live WhatsApp chat button to your website.

  • Send automated WhatsApp messages for:

    • Abandoned cart recovery.

    • Order confirmation.

    • Order fulfillment updates.

    • Post-purchase follow-ups.

    • Return and exchange requests.

  • Track all orders and performance using Wati's analytics dashboard.

These automated messages help your business engage better with customers and improve conversion rates.

Steps to Integrate Wati with WooCommerce

1. Get Your WooCommerce Plugin API Key from Wati

  • Log in to your Wati dashboard.

  • Go to Integrations and select WooCommerce.

  • Copy your Plugin API Key.

  • Click Download WooCommerce Plugin.

2. Install the Wati Plugin on WordPress

  • Log in to your WordPress admin dashboard.

  • Navigate to Plugins > Upload Plugin.

  • Upload the plugin file you downloaded in the previous step.

  • Click Install and then Activate the plugin.

3. Configure the Plugin Settings

  • Go to the plugin settings: Plugins > WhatsApp Chat & Notification > Settings.

  • Paste your API Key (if it isn’t auto-filled).

  • Fill in other required details.

  • Click Go to Wati Settings to confirm the integration. You should see a confirmation page when the setup is successful.

How to Set Up the WhatsApp Chat Button

Once the plugin is installed, you can enable and customize the WhatsApp chat button on your website.

1. Enable the Chat Button

  • Go to the WhatsApp Chat section in the plugin settings.

  • Toggle the Enable button to show the chat on your website.

2. Customize Chat Button Appearance

Under Chat Button Settings, you can adjust:

  • Background color.

  • Button text.

  • Button size and dimensions.

  • Brand name and logo.

After saving your changes, visit your WooCommerce site to check the live chat button.

How to Set Up Automated WhatsApp Messages

Automated messages let you send WhatsApp notifications based on customer actions in your store.

Available Automated Messages and Templates

Scenario

Template Name

Abandoned Recovery Message

woocommerce_default_abandoned_recovery_v1

Order Completed/Confirmation

woocommerce_default_order_complete_v1

Order Fulfilled

woocommerce_default_order_fulfilled_v1

Follow Up After Purchase

woocommerce_default_follow_up_v1

Return and Exchange Request

woocommerce_default_refund_v1

Steps to Enable Automated Messages

  • In the plugin settings, enable all the message types you want to use.

  • For each scenario, select the appropriate message template from the table above.

  • Configure additional settings like the delay time for follow-ups or abandoned cart messages.

Message Scenarios Explained

1. Abandoned Recovery Message

Sends a WhatsApp reminder to users who reached the checkout page but didn’t complete the purchase. You can configure how many minutes after abandonment the message should be sent.

WhatsApp Message:

2. Order Completed/Confirmation

Sends an order confirmation message after successful payment. This also works for Cash on Delivery (COD) orders.

WhatsApp Message:

3. Order Fulfilled

Sends a notification when the admin marks an order as Completed in WooCommerce.

WhatsApp Message:

4. Follow Up After Purchase

Sends a follow-up message a few days after the purchase (based on the number of days you set).

WhatsApp Message:

5. Return and Exchange Request

Sends a WhatsApp message when a customer requests a refund or exchange for their order.

WhatsApp Message:

Track Your Store’s Performance with Wati Analytics

Wati's analytics dashboard lets you:

  • View order status.

  • Monitor the performance of your automated messages.

  • Track customer interactions through WhatsApp.

Use this feature to gain insights and optimize your messaging strategy.

Frequently Asked Questions (FAQs)

General Questions

1. What is Wati’s WooCommerce integration?

Wati’s WooCommerce integration lets you connect your WooCommerce store with Wati using the official plugin, so you can add a WhatsApp chat button to your website and send automated WhatsApp messages based on customer actions.

2. What do I need before integrating Wati with WooCommerce?

You need an active Wati account, a WooCommerce store, and access to your WordPress admin dashboard to install and configure the plugin.

3. What customer actions can trigger automated WhatsApp messages?

You can send automated messages for abandoned carts, order confirmation, order fulfillment, post-purchase follow-ups, and return or exchange requests.

Installation and Setup

4. How do I get the WooCommerce Plugin API Key from Wati?

Log in to your Wati dashboard, go to Integrations, select WooCommerce, and copy the Plugin API Key. You can also download the WooCommerce plugin from the same section.

5. How do I install the Wati plugin on my WordPress site?

Log in to your WordPress admin dashboard, go to Plugins > Upload Plugin, upload the downloaded plugin file, then install and activate it.

6. How do I know if the integration is successful?

After entering your API Key and completing the setup, click Go to Wati Settings. If the integration is successful, you will see a confirmation page.

WhatsApp Chat Button

7. How do I enable the WhatsApp chat button on my website?

Go to the WhatsApp Chat section in the plugin settings and toggle the Enable option to show the chat button on your WooCommerce site.

8. Can I customize the appearance of the chat button?

Yes, you can customize the background color, button text, size, brand name, and logo from the Chat Button Settings in the plugin.

Automated WhatsApp Messages

9. Which automated message templates are available by default?

The plugin includes templates for abandoned cart recovery, order confirmation, order fulfillment, post-purchase follow-ups, and return or exchange requests.

10. Can I control when automated messages are sent?

Yes, you can enable or disable specific message types and configure settings like delay time for abandoned cart messages or follow-up messages.

Analytics and Tracking

11. What can I track using Wati’s analytics dashboard?

You can track order status, monitor the performance of automated messages, and view customer interactions through WhatsApp.

12. How does analytics help improve my store’s performance?

Analytics help you understand how customers respond to your WhatsApp messages, so you can optimize your messaging strategy and improve engagement and conversions.

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