Summary
This guide explains how to integrate your Shopify store with Wati and make the most of its powerful features. With the Wati Shopify app, you can add a WhatsApp chat icon to your store, send automated messages to customers, showcase your product catalog, and view message analytics — all without writing any code.
Follow the steps below to set up the Wati Shopify app and learn about its key features.
Instructions
Steps to Integrate Wati with Shopify
Log in to your Wati account.
From the top menu, go to the Integration page.
Click the Shopify icon.
Enter your Shopify store domain when prompted.
Click Install.
Once installed, your Shopify store will be successfully connected to your Wati account.
Features Available in the Wati Shopify App
After installing the Wati Shopify app, you can start using the following features:
1. WhatsApp Chat Icon for Your Store
Easily enable a WhatsApp chat icon on your Shopify store so customers can message your business directly via WhatsApp.
No need to manually add any chat script to your store.
Customize the appearance of the WhatsApp chat icon within the Wati Shopify app.
2. Automated WhatsApp Messages for Your Store
Automated messages help you stay connected with your customers at every stage of their purchase journey.
Important: To enable automated messages, you will need to pay an additional $4.99 per month. This fee is charged by Shopify and is separate from your Wati account subscription.
Types of Automated Messages Available:
| No. | Automated Message | Description | |----|----|----| | 1 | Abandoned Cart Recovery | Sends a message when a customer leaves the checkout page without completing the purchase. | | 2 | Order Confirmation | Sends a message when an order is successfully placed. | | 3 | Order Shipment & Tracking | Sends a tracking URL when the order is shipped. | | 4 | Order Fulfilled | Sends a message when the order is fulfilled. | | 5 | Cash On Delivery (COD) Confirmation | Sends a message when a customer places a COD order. | | 6 | Follow-up After Purchase | Sends a message after a set number of days following the order confirmation. | | 7 | Return & Exchange Request | Sends a message when a refund or exchange request is initiated. |
3. Catalog Setup on WhatsApp
With the Catalog feature, you can display all your Shopify store products on WhatsApp and collect orders directly.
This feature uses your WhatsApp API number.
Customers can browse products and complete purchases using the Shopify checkout flow.
To learn more about setting up Shopify checkout flow for catalog orders, refer to the guide: How to set up Shopify checkout for Catalog orders.
4. WhatsApp Opt-in Pop-up for Your Store
Enable an opt-in pop-up on your Shopify store to collect customers' WhatsApp numbers. This helps you:
Send broadcast messages.
Trigger chatbot responses.
Re-engage visitors who opted in.
5. Analytics & Reporting
Get detailed analytics on:
Cash On Delivery (COD) messages sent.
Abandoned cart recovery messages sent.
Use these insights to measure the performance of your automated messaging campaigns.
By integrating Wati with Shopify, you can automate customer engagement, improve communication, and drive more sales through WhatsApp — all while managing everything from your Wati account.
Frequently Asked Questions (FAQs)
General Questions
1. What is the Wati Shopify app?
→ The Wati Shopify app allows you to connect your Shopify store with Wati. It helps you engage with customers on WhatsApp through chat, automated messages, product catalog sharing, and analytics.
2. How do I install the Wati Shopify app?
→ Log in to your Wati account, go to the Integration page from the top menu, click the Shopify icon, enter your Shopify store domain, and click Install.
WhatsApp Chat Feature
3. What does the WhatsApp chat icon do?
→ The WhatsApp chat icon appears on your Shopify store, allowing customers to message your business directly via WhatsApp without adding any manual code.
4. Can I customize the WhatsApp chat icon?
→ Yes, you can customize the look and feel of the WhatsApp chat icon from within the Wati Shopify app settings.
Automated Messages
5. What are automated messages in the Wati Shopify app?
→ Automated messages are pre-configured WhatsApp messages sent to customers based on their actions, such as order confirmation, shipment updates, and abandoned cart recovery.
6. Is there an extra cost to enable automated messages?
→ Yes, enabling automated messages requires an additional payment of $4.99 per month. This fee is charged by Shopify, not Wati.
7. What types of automated messages are available?
→ The following automated messages are available:
Abandoned Cart Recovery
Order Confirmation
Order Shipment & Tracking URL
Order Fulfilled
Cash On Delivery (COD) Confirmation
Follow-up After Purchase
Return & Exchange Request
Catalog Feature
8. What is the Catalog feature in the Wati Shopify app?
→ The Catalog feature allows you to display all products from your Shopify store on WhatsApp and collect orders using the Shopify checkout flow.
9. How can I enable the Catalog feature?
→ You can enable the Catalog feature from your Wati Shopify app settings. To set up Shopify checkout for catalog orders, refer to the guide: How to set up Shopify checkout for Catalog orders.
Opt-in Pop-up
10. What is the opt-in pop-up feature?
→ The opt-in pop-up helps you collect WhatsApp numbers from visitors on your Shopify store, allowing you to re-engage them through broadcast messages or chatbot responses.
Analytics
11. What analytics are available in the Wati Shopify app?
→ The Wati Shopify app provides detailed analytics for automated messages sent for Cash On Delivery (COD) orders and Abandoned cart recovery.