WhatsApp messaging limits determine how many business-initiated conversations your business can start with customers. Meta has updated how messaging limits work, including changes to portfolio-level limits and requirements for Authentication templates.

This article explains the latest messaging limit updates, your starting limits, and the available ways to increase your business-initiated messaging capacity on Wati.

Effective October 7, 2025, messaging limits are applied at the Meta Business Portfolio level instead of the individual phone number level.

This means all WhatsApp Business phone numbers within the same Business Portfolio share a single messaging limit.

For existing Business Portfolios, Meta automatically assigns the highest messaging limit already available among the phone numbers in that portfolio.

Example:

If your Business Portfolio contains:

The entire Business Portfolio will receive a 100,000 messaging limit.

Businesses that meet both of the following requirements now start with a higher messaging limit:

Eligible businesses start with a 2,000 business-initiated conversation limit instead of 1,000.

Meta now requires businesses to complete one of the approved scaling paths before they can use Authentication templates:

In addition, your business must have a minimum daily messaging limit of 2,000 business-initiated conversations.

If you cannot submit Authentication templates for approval, check that:

When you first sign up for the WhatsApp Business Platform through Wati, you can:

There are no limits on replies sent within customer-initiated conversations.

Completing your Meta Business Verification is a great way to increase your messaging limit however, effective November 1, 2023 - Meta Business Verification is no longer the only way to increase your messaging limit.

You can increase your messaging limit tier using one of Meta's approved scaling paths:

Meta Business Verification confirms your business identity and can help increase your messaging limit.

Follow the business verification process and submit the required business information and supporting documents to Meta for review.

Simplified Partner-Led Business Verification (SPLBV) is a new way Wati helps you get verified on Meta faster and safer. With SPLBV, Wati handles the verification for you, so your account is less likely to be blocked during setup.

For PLBV, check whether you are eligible. If you have any questions, contact our customer support team.

You can increase your messaging limit without Meta Business Verification if you:

Once these requirements are met, your business may qualify for higher messaging limits without completing Meta Business Verification.

To improve your chances of receiving higher messaging limits:

Meeting Meta's quality and engagement requirements helps your business scale messaging capacity more effectively.

Since October 7, 2025, messaging limits are applied at the Meta Business Portfolio level instead of the individual phone number level. All WhatsApp Business phone numbers within the same Business Portfolio share a single messaging limit.

For existing Business Portfolios, Meta assigns the highest messaging limit already available among the phone numbers in that portfolio.

A business that has completed Meta Business Verification and received display name approval starts with a limit of 2,000 business-initiated conversations instead of 1,000.

When you first sign up for the WhatsApp Business Platform through Wati, you can:

There are no limits on replies sent within customer-initiated conversations.

Multiple WhatsApp numbers are supported as an add-on only on Wati's Business plan. You need to purchase an add-on for each additional WhatsApp number. Growth and Pro plans support only one WhatsApp number.

You can increase your messaging limit tier using one of Meta's approved scaling paths:

You can increase your messaging limit without Meta Business Verification by sending messages to 2,000 unique contacts within a rolling 30-day period and maintaining a high-quality messaging rating.

Once these requirements are met, your business may qualify for higher messaging limits without completing Meta Business Verification.

Partner-Led Business Verification (PLBV) is a way Wati helps eligible businesses get verified on Meta. Wati handles the verification process to help make setup faster and safer.

For PLBV, check whether you are eligible. If you have questions, contact Wati customer support.

To use Authentication templates, your business must complete one of the approved scaling paths: Meta Business Verification, Partner-Led Business Verification, or Quality Messaging. Your business must also have a minimum daily messaging limit of 2,000 business-initiated conversations.

If you cannot submit an Authentication template for approval, check that both requirements are met.

To improve your chances of receiving higher messaging limits:

Meeting Meta's quality and engagement requirements helps your business scale its messaging capacity more effectively.