Summary
When applying for the WhatsApp Business Platform through Wati, you may need to complete Meta Business Verification. In some cases, the Start Verification button in Meta Business Manager appears as Ineligible for Verification, preventing you from proceeding. This usually happens when the selected Meta Business Manager does not yet have the required assets associated with it.
This guide explains the common reasons behind the "Ineligible for verification" error and provides steps to help you enable the Start Verification button.
Instructions
Why does the "Start Verification" button show "Ineligible for Verification"?
Meta may mark a business as ineligible for verification if the selected Meta Business Manager does not have any associated assets.
For Wati customers, this typically means you haven't created your first WhatsApp Business Account (WABA) yet. In some cases, the same error can also appear if your WhatsApp Business Account (WABA) has been banned or restricted by Meta.
If your WhatsApp Business Account (WABA) has been banned or restricted, you must submit an appeal to Meta to request a review of the account. Once the restriction is removed and the WABA is reinstated, the Start Verification option may become available again.
If you do not yet have a WhatsApp Business Account (WABA), completing the Wati Embedded Signup process will usually resolve this issue. During the setup, the required WhatsApp assets are created and linked to your Meta Business Manager, which typically enables the Start Verification button.
Before you begin
If you are signing up for the WhatsApp Business API platform through Wati, make sure you have:
A Meta Business Manager account
Access to the Facebook account associated with the business
An active Wati subscription
Step 1: Subscribe to a Wati plan
Go to Wati's pricing page.
Select a suitable plan.
Complete the payment process.
Step 2: Complete the Wati signup process
After completing your purchase:
You can connect your number with Wati via Embedded Signup flow.
Follow the steps along the Embedded Signup process and complete your number connection.
During the process, make sure you:
Sign in with your Facebook account.
Enter the required business information.
Select your Meta Business Manager account.
Create or connect your WhatsApp Business Account.
Step 3: Return to Meta Business Manager
Once the Embedded Signup process is complete:
Open your Meta Business Manager account.
Navigate to Business Settings.
Go to Security Center.
Check the business verification section.
The Start Verification button should now be available, allowing you to begin the Meta Business Verification process.
Need help finding your Business Manager ID?
If you need to locate your Meta Business Manager ID (BMID), refer to our article on finding your Business Manager ID before starting the setup process.
What happens next?
After the Start Verification button becomes available, you can submit your business verification request to Meta.
Meta will review the information and documents you provide and notify you once the verification process is complete.
Frequently Asked Questions (FAQs)
Troubleshooting the "Ineligible for Verification" Error
1. Why does the Start Verification button show "Ineligible for Verification"?
The Start Verification button may show "Ineligible for Verification" if the selected Meta Business Manager does not have the required assets associated with it. For Wati customers, this commonly means that a WhatsApp Business Account (WABA) has not yet been created. The same error can also appear if an existing WABA has been banned or restricted by Meta.
2. Can a banned or restricted WhatsApp Business Account cause the "Ineligible for Verification" error?
Yes. If your WhatsApp Business Account (WABA) has been banned or restricted by Meta, the Start Verification option may become unavailable until the restriction is removed.
3. How can I resolve the "Ineligible for Verification" error if I do not have a WhatsApp Business Account yet?
Completing the Wati Embedded Signup process usually resolves the issue. During setup, Wati creates and links the required WhatsApp assets to your Meta Business Manager, which typically enables the Start Verification button.
Alternatively, if you already have a WhatsApp Business Account (WABA) and it has been restricted or banned by Meta, you must submit an appeal to Meta and have the restriction removed. Once the WABA is reinstated, the Start Verification button may become available again.
Business Verification
4. What do I need before completing the Wati signup process?
To sign up for the WhatsApp Business Platform through Wati, you need a Meta Business Manager account, access to the Facebook account associated with the business, and an active Wati subscription.
5. What happens after I complete the Wati Embedded Signup process?
After completing the Embedded Signup process and connecting your WhatsApp Business Account, the Start Verification button should become available in the Security Center of your Meta Business Manager account.
6. What can I do after the Start Verification button becomes available?
Once the Start Verification button is available, you can submit your Meta Business Verification request for review.
7. What happens after I submit my business verification request to Meta?
Meta reviews the business information and supporting documents provided during the verification process and notifies you when the review is complete.

