Summary
This article explains what Campaign history is and how it helps you review the performance of your sent campaigns. It covers the key components available in Campaign history, including an overview of campaign statistics such as delivery, success, and recipient engagement. You’ll also learn how to use filters to analyze campaigns within a specific date range and how exporting data to Excel can support deeper analysis and optimization of your communication strategy.
Note: Broadcasts are now Campaigns – same powerful features, updated name!
Instructions
What is a Campaign history?
A campaign history is a record of all sent campaigns, providing valuable insights into the performance and effectiveness of your communications efforts.
Key components of Campaign history
Overview Tile with Statistics
The overview tile offers an at-a-glance look at key statistics about your sent campaigns. This includes:
The number of recipients who received your campaign
Whether the campaign was successful (i.e., whether the recipient took action as intended)
Whether the recipient read or replied to the campaign
An opportunity to retarget users who responded to the campaign
Key features for analyzing Campaign history
Date Range Filter
The date range filter allows you to narrow down your analysis of campaigns by selecting a specific time period. This feature enables you to observe and analyze campaigns sent within a particular timeframe.
Export to Excel
Exporting your campaign history to Excel provides more detailed insights into your communications efforts, enabling you to further analyze and refine your strategies.
Frequently Asked Questions (FAQs)
General questions
1. What is Campaign history?
Campaign history is a record of all campaigns that have been sent, allowing you to review their performance and effectiveness.
2. Why is Campaign history useful?
It helps you understand how your campaigns performed by showing delivery, success, and recipient engagement details.
Campaign history insights
3. What information is shown in the Campaign history overview?
The overview shows how many recipients received the campaign, whether it was successful, and whether recipients read or replied.
4. Can I see engagement details for each campaign?
Yes. Campaign history shows if recipients read or replied to a campaign, helping you assess engagement.
5. Does Campaign history support retargeting?
Yes. You can retarget users directly from Campaign history based on how they responded to a campaign.
Filters and exports
6. How does the date range filter work?
The date range filter lets you view and analyze campaigns sent within a specific time period.
7. Can I export Campaign history data?
Yes. You can export your campaign history to Excel for deeper analysis and reporting.
8. How does exporting to Excel help?
Exporting allows you to analyze campaign data in more detail and optimize your communication strategy.