Campaign Analytics gives you a complete view of your campaign performance across all your campaigns. You can track campaign spend, audience size, message delivery, reads, and engagement over time, analyse delivery performance, export campaign data, and create retargeting campaigns based on how customers interacted with your messages.

To access Campaign Analytics:

The Performance over time section helps you monitor campaign performance across a selected time period.

You can track the following metrics:

You can also:

The Delivery vs Engagement Funnel provides a breakdown of campaign performance for the selected date range.

The funnel includes:

You can also:

You can retarget specific groups of customers from your campaign using the Retarget button in the Engagement Analytics section.

You can choose from the following audience segments:

To access your campaign analytics, follow these steps:

Once you've accessed your campaign analytics, you'll see a range of statistics displayed, including:

Campaign Retargeting option available under Suggested Next Steps section of your individual campaign analytics lets you create follow-up campaigns based on how customers interacted with your selected campaign.

Customers on the Growth plan can retarget:

Customers on the Pro and Business plans can retarget:

You can export campaign analytics, including attribution data, for reporting or further analysis.

You can also export delivery failure reports from the Delivery vs Engagement Funnel to analyse delivery issues in more detail.

Campaign Analytics provides an overview of campaign performance across all campaigns. You can track campaign spend, audience size, sent and delivered messages, message reads, and engagement. You can also analyse delivery failures, export campaign data, and retarget customers based on their interactions with your campaigns.

To access Campaign Analytics, go to Campaigns > Campaign Overview. To view detailed analytics for an individual campaign, select View insights for that campaign.

The enhanced Campaign Analytics dashboard, including Performance over time and the Delivery vs Engagement Funnel, is available on newer Growth, Pro, and Business plans introduced in 2025 or later. Customers on legacy plans introduced in 2024 or earlier may need to upgrade to access these features. The enhanced dashboard is being rolled out gradually. If you're on an eligible plan but cannot access it, contact Wati customer support.

The Performance over time section lets you track these metrics over a selected date range:

You can filter analytics by date range and campaign category (Marketing, Utility, or Authentication), show or hide metrics in the chart, and export analytics with attribution data.

The Delivery vs Engagement Funnel shows campaign performance for a selected date range. It includes the total audience (including delivery failures), sent messages, delivered messages, read messages, and engagements.

The funnel is available on Wati Pro and Business plans. You can also view delivery failure reasons and export delivery failure reports.

Note: The audience count is based on campaign deliveries during the selected date range. If the same contact receives multiple campaigns, each campaign delivery is counted separately.

Campaign retargeting lets you create follow-up campaigns for customers based on their interactions with a previous campaign. You can access retargeting options from the Engagement Analytics section or the Suggested Next Steps section of individual campaign analytics.

Available audience segments depend on your Wati plan and the retargeting option you use:

The retargeting option under the Engagement Funnel is available only on Pro and Business plans.

Yes. You can export campaign analytics, including attribution data, for reporting or further analysis. You can also export delivery failure reports from the Delivery vs Engagement Funnel to investigate message delivery issues.