Summary
Are you curious about what your campaign analytics look like? In this article, we'll take a closer look at how to view and understand your campaign statistics.
Note: Broadcasts are now Campaigns – same powerful features, updated name!
Instructions
How to view Campaign Analytics in Wati
To access your campaign analytics, follow these steps:
Click on the "Campaign" tab in the top navigation menu.
Select "Campaign Overview".
Click on "View insights" to view detailed statistics of a campaign.
Understanding your campaign statistics
Once you've accessed your campaign analytics, you'll see a range of statistics displayed, including:
Response breakdown: showing how many users responded, replied, or ignored your campaigns
Retargeting features: allowing you to retarget based on response, reply, or other actions
Export options: enabling you to export your campaign statistics to a CSV file
What is Campaign Retargeting feature?
Retargeting helps you reach customers based on how they interact with your messages. With this feature, you can send follow-ups to those who read, ignored or responded in a specific way. This guide explains the different retargeting options available across Wati’s plans and how to use them effectively.
Retargeting Options
Growth Plan Options
Read – Customers who have opened your message.
Pro & Business Plan Options
In addition to the Read option, Pro and Business plans allow retargeting based on:
Replied – Customers who responded to your message.
Ignored – The message was delivered but the customer has not opened or read it.
Read only (didn’t reply): The customer opened and read your message but did not send a response.
Replied with a specific quick reply – Customers who selected a predefined quick reply option.
Clicked on a specific link – Customers who clicked a particular link in your message.
Clicked on anything – Customers who clicked any link in your message.
How to use Campaign Retargeting
Navigate to the Retargeting section under Campaign Analytics.
Choose the type of response-based retargeting you want to apply.
Set up your follow-up message and select your audience.
Schedule or send your campaign.
Advanced Features
If you're using our Pro or Business plans, you'll have access to more advanced features, including:
Detailed insights into user behavior and engagement
Customizable retargeting options
Enhanced analytics and reporting tools
Frequently Asked Questions (FAQs)
General questions
1. What are Campaign Analytics in Wati?
Campaign Analytics show how your campaigns are performing, including responses, engagement levels, and overall interaction with your messages.
2. Where can I access Campaign Analytics?
You can access Campaign Analytics by clicking the Campaign tab in the top navigation menu and selecting Campaign Overview.
3. What does the “View insights” option show?
It displays detailed statistics for a specific campaign, including engagement and response data.
Understanding campaign statistics
4. What information is included in the response breakdown?
The response breakdown shows how many recipients responded, replied, or ignored your campaign messages.
5. Can I export campaign analytics?
Yes. You can export your campaign statistics as a CSV file for reporting or further analysis.
Campaign retargeting
6. What is the Campaign Retargeting feature?
Campaign Retargeting lets you send follow-up messages to customers based on how they interacted with your campaign, such as reading, replying, or clicking links.
7. What retargeting options are available on the Growth plan?
The Growth plan allows retargeting customers who have read your message.
8. What additional retargeting options are available on Pro and Business plans?
Pro and Business plans support retargeting based on replies, ignored messages, read-only actions, specific quick replies, and link clicks.
9. How do I use Campaign Retargeting?
Go to the Retargeting section under Campaign Analytics, choose a response type, set up your follow-up message, select your audience, and schedule or send the campaign.
Advanced features and plans
10. What advanced analytics features are available on Pro and Business plans?
These plans provide deeper engagement insights, more flexible retargeting options, and enhanced analytics and reporting tools.