Summary
Are you curious about what your broadcast analytics look like? In this article, we'll take a closer look at how to view and understand your broadcast statistics.
Instructions
Viewing Broadcast Analytics
To access your broadcast analytics, follow these steps:
Click on the "Broadcast" tab in the top navigation menu.
Select "Broadcast analytics" from the dropdown menu.
Click the "View insights" button to view detailed broadcast results.
Understanding Your Broadcast Statistics
Once you've accessed your broadcast analytics, you'll see a range of statistics displayed, including:
Response breakdown: showing how many users responded, replied, or ignored your broadcasts
Retargeting features: allowing you to retarget based on response, reply, or other actions
Export options: enabling you to export your broadcast statistics to a CSV file
Broadcast Retargeting Feature
Retargeting helps you reach customers based on how they interact with your messages. With this feature, you can send follow-ups to those who read, ignored or responded in a specific way. This guide explains the different retargeting options available across Wati’s plans and how to use them effectively.
Retargeting Options
Growth Plan Options
Read – Customers who have opened your message.
Pro & Business Plan Options
In addition to the Read option, Pro and Business plans allow retargeting based on:
Replied – Customers who responded to your message.
Ignored – The message was delivered but the customer has not opened or read it.
Read only (didn’t reply): The customer opened and read your message but did not send a response.
Replied with a specific quick reply – Customers who selected a predefined quick reply option.
Clicked on a specific link – Customers who clicked a particular link in your message.
Clicked on anything – Customers who clicked any link in your message.
How to Use Retargeting
Navigate to the Retargeting section under Broadcast Analytics.
Choose the type of response-based retargeting you want to apply.
Set up your follow-up message and select your audience.
Schedule or send your campaign.
Advanced Features
InfoWarningTip
If you're using our Pro or Business plans, you'll have access to more advanced features, including:
Detailed insights into user behavior and engagement
Customizable retargeting options
Enhanced analytics and reporting tools
Frequently Asked Questions (FAQs)
Accessing Broadcast Analytics
How do I view my broadcast analytics?
Click on the Broadcast tab in the top navigation menu.
Select Broadcast Analytics from the dropdown menu.
Click View Insights to see detailed broadcast results.
Can I access broadcast analytics on all plans? → Yes, but advanced analytics and insights are only available on Pro and Business plans.
Understanding Broadcast Statistics
What kind of data is available in broadcast analytics?
Response Breakdown: Shows how many users responded, replied, or ignored your broadcasts.
Retargeting Features: Allows you to create follow-up messages based on user responses.
Export Options: Lets you download broadcast statistics as a CSV file.
What is the response breakdown feature? → The response breakdown shows the number of users who:
Opened the message but did not respond.
Replied to the broadcast.
Ignored the message.
Can I export my broadcast data? → Yes, you can export your broadcast analytics to a CSV file for further analysis.
Advanced Features (Pro & Business Plans)
What additional analytics features are available on Pro and Business plans?
Detailed insights into user engagement and message performance.
Customizable retargeting to segment users based on responses.
Enhanced reporting tools for deeper data analysis.
How does retargeting work in broadcast analytics? → You can create follow-up campaigns based on how users interacted with your previous broadcast (e.g., sending another message only to those who didn’t reply).