Summary
Your WhatsApp display name is the business name that appears to customers in chats and on your WhatsApp profile. Meta reviews and approves this name to ensure it accurately represents your business.
This article covers the most common questions and issues related to WhatsApp display names.
Frequently Asked Questions (FAQs)
1. How to check your display name status
You can check the status of your display name only in Facebook Business Manager.
The status will appear as one of the following:
Approved
Rejected
Under review
No status available
2. How to troubleshoot display name not showing correctly in chats
If the display name does not appear correctly in chats, it usually means:
The display name has already been approved by Meta, but
The update has not yet been applied on Wati's side
You may also see a small yellow warning icon next to the display name.
What to do
Contact the Wati support team, and we will help update your display name.
3. Display name not appearing on your WhatsApp profile? Here's what to do.
If end users cannot see your display name on WhatsApp, it may be due to one of the following reasons:
The display name was rejected by Meta
The display name is still under review
No status is available yet
Meta has not reviewed the display name yet
Note: Meta only reviews display names after the account reaches a 2,000 messaging limit.
How to resolve this
Check your current messaging limit.
If your messaging limit is still 250, you must either:
Complete the Meta business verification process, or
Start high-quality business-initiated conversations with at least 1,000 unique customers within a rolling 7-day period.
If your account already has a 2,000 messaging limit but the display name has still not been reviewed, contact Wati support so the team can follow up with Meta on your behalf.
4. How to get your display name approved through Wati
Wati can help submit your display name and guide you through the process. However, final approval is handled entirely by Meta.
Best practices to increase approval chances
Ensure the display name matches your legal business name
Make sure the name appears clearly on your business website
Keep the name consistent across your website and business details
5. Common reasons display names get rejected (and how to fix them)
Reason: Display name does not match the legal business name or website
Solution: Update the legal business name in your website footer so it matches your display name.
Example:
© Wati 2025. Clare.ai Limited. All rights reserved.
Reason: Language mismatch between website and display name
Solution: Use the same language for both the website and the display name.
Example: If your website is in Arabic, the display name should also be in Arabic.
6. Display name guidelines before submitting
Before submitting your display name for approval, follow this important guideline:
Your display name must clearly relate to your business.
If your display name is different from your legal business name, you must show the relationship on your website.
How to do this
Add the display name to the website footer, usually in the copyright section.
Example: © 2025 [Display Name] Limited. All rights reserved.
This helps Meta confirm the connection between your legal business name and your display name.
7. Does the display name affect blue tick verification?
Yes. Your display name must be approved before you can apply for the WhatsApp blue tick. If the display name is not approved, you cannot submit the verification request.
8. How display name approval affects the WhatsApp blue tick process
An approved display name is required before submitting the Official Business Account (OBA) request.
Without this approval, the blue tick application cannot be submitted.
9. How to prepare your display name before applying for the blue tick
Before submitting your blue tick request, make sure:
The display name has been approved
Any display name issues are resolved
The name matches your website and business details
This helps ensure a smoother verification process.
10. Display name vs legal name for WhatsApp verification
Your display name and legal business name must be clearly related.
If they are different, you must establish the relationship on the website listed in your Meta Business Manager.
Example
If:
Legal business name: Clare.ai
Desired display name: Wati
Update your website footer like this: © Wati 2025. All rights reserved.
This helps Meta verify the connection between the two names.