Summary
Are your WhatsApp templates being flagged or paused by Meta due to low quality? This can negatively affect your delivery rates and overall campaign performance. Wati’s AI Marketing Assistant helps solve this by analyzing your templates against Meta’s guidelines and rewriting them to meet high-quality standards.
Backed by Wati’s database of industry-ranked, high-performing templates, the assistant provides data-driven improvements that make your templates more effective and more engaging.
This ensures your templates are more likely to get approved, perform better, and engage customers effectively.
Important Note
This product is currently in Beta and is being rolled out gradually. Availability may vary.
At this stage, the AI Marketing Assistant supports English, Portuguese and Spanish language templates only.
Video Walkthrough
Prefer a visual walkthrough? Watch our video guide on how Wati’s AI Marketing Assistant works:
Instructions
Why Templates Get Flagged
Meta evaluates templates based on how well they engage customers. If a template seems spammy, unclear, or fails to encourage meaningful interaction, it may be marked as low quality. The challenge is that users don’t have a clear way to know if their template meets Meta’s standards before submitting it.
How Wati’s AI Marketing Assistant Helps
The AI Marketing Assistant simplifies this process by:
Analyzing your template based on Meta’s quality guidelines.
Providing smart suggestions to improve readability, clarity, and engagement.
Rewriting your template automatically using Wati’s database of high-quality, industry-specific examples.
This means you don’t need to keep up with Meta’s constantly changing requirements - the assistant handles that for you.
Benefits
With Wati’s AI Marketing Assistant, you can:
Save time by avoiding repeated rejections.
Ensure your templates are always aligned with Meta’s rules.
Improve delivery rates and customer engagement.
Build trust with high-quality, professional messages.
Frequently Asked Questions (FAQs)
General questions
1. What is Wati’s AI Marketing Assistant?
It is a tool that analyzes WhatsApp message templates against Meta’s quality guidelines and suggests improvements or rewrites to help them get approved and perform better.
2. Why do my WhatsApp templates get flagged or paused?
Templates get flagged when Meta detects low-quality content such as unclear messaging, spam-like language, or lack of meaningful engagement.
3. How does Wati’s AI Marketing Assistant help improve my templates?
It evaluates your template based on Meta’s guidelines, provides suggestions to improve clarity and engagement, and can rewrite your template using proven high-performing examples.
4. What benefits can I expect from using the assistant?
It helps reduce template rejections, improves delivery rates, increases engagement, and saves time by ensuring templates meet Meta’s standards before submission.
Language support and availability
5. Which languages are supported?
Currently, the assistant supports English, Portuguese, and Spanish templates.
6. Is this product fully available to all users?
It is currently in Beta and being rolled out gradually, so availability may vary.
Usage and guidance
7. Do I need to know Meta’s latest template rules to use this tool?
No. The assistant stays aligned with Meta’s evolving guidelines and handles compliance for you.
8. Is there a visual guide available to help me get started?
Yes. A video walkthrough is available to help you understand how the AI Marketing Assistant works.
Template quality and performance
9. How does improving template quality affect performance?
Higher-quality templates are more likely to be approved, delivered successfully, and drive better customer engagement.
10. Can this tool help reduce repeated rejections?
Yes. By analyzing and optimizing templates before submission, the assistant helps avoid unnecessary revisions and delays.