Summary
Are your WhatsApp templates being flagged or paused by Meta due to low quality? This can negatively affect your delivery rates and overall campaign performance. Wati's AI Marketing Assistant helps solve this by analyzing your templates against Meta's guidelines and rewriting them to meet high-quality standards.
Backed by Wati's database of industry-ranked, high-performing templates, the assistant provides data-driven improvements that make your templates more effective and more engaging - so you don't need to keep up with Meta's constantly changing requirements.
Note:
This feature is currently in Beta and is being rolled out gradually. Availability may vary.
The AI Marketing Assistant currently supports English, Portuguese, and Spanish templates only.
Instructions
Why Templates Get Flagged
Meta evaluates templates based on how well they engage customers. If a template seems spammy, unclear, or fails to encourage meaningful interaction, it may be marked as low quality - and paused or rejected before it ever reaches your audience.
The challenge is that there's no easy way to know whether your template meets Meta's standards before you submit it. That's where the AI Marketing Assistant comes in.
How Wati’s AI Marketing Assistant Helps
The AI Marketing Assistant simplifies this process by:
Analyzing your template based on Meta’s quality guidelines.
Providing smart suggestions to improve readability, clarity, and engagement.
Rewriting your template automatically using Wati’s database of high-quality, industry-specific examples.
This means you don’t need to keep up with Meta’s constantly changing requirements - the assistant handles that for you.
How to use the AI Marketing Assistant
Follow these steps to create a template and let the AI optimize it before submission:
Step 1: Navigate to Templates
Go to Campaign in the left sidebar.
Select Template Messages.
Click Your Templates.
Click New Template Message.
Step 2: Fill in the Template Details
Enter a Template Name (use underscores instead of spaces, e.g.,
summer_sale_offer).Select a Category (e.g., Marketing, Utility).
Choose your Language — note the AI Marketing Assistant currently supports English, Portuguese, and Spanish.
Step 3: Write Your Message Body
Enter your message in the Message Body field.
Use
{{parameter}}formatting for any dynamic fields (e.g., customer name, order number).Add an optional footer or interactive buttons (Quick Reply or Call to Action) if needed.
Step 4: Use the AI Marketing Assistant
Once your message body is ready, click Enhance with AI.
The assistant will analyze your draft against Meta's quality guidelines and your industry's top-performing templates.
Review the suggested rewrite or improvements shown on screen and click Fix with AI to fix the template message using AI.
You can accept the suggestion as-is and fix with AI, fix the issues yourself to match your tone, or discard it and keep your original.
Step 5: Save and Submit
Click Save as draft if you want to revisit it later.
Click Save and submit to send it for WhatsApp approval (typically takes 30 minutes to 24 hours).
Benefits
With Wati's AI Marketing Assistant, you can:
Save time by avoiding repeated rejections and manual rewrites.
Stay compliant without having to track Meta's constantly changing requirements.
Improve delivery rates by submitting templates that meet quality standards from the start.
Increase engagement with clear, professional messages backed by real performance data.
Frequently Asked Questions (FAQs)
AI Marketing Assistant
1. What does Wati's AI Marketing Assistant do?
Wati's AI Marketing Assistant analyzes WhatsApp templates against Meta's quality guidelines and suggests improvements to readability, clarity, and engagement. It can also rewrite templates using Wati's database of high-quality, industry-specific templates.
2. Why can WhatsApp templates be flagged or paused by Meta?
Meta may mark a WhatsApp template as low quality if it appears spammy, unclear, or does not encourage meaningful customer interaction. A low-quality template may be paused or rejected before it reaches customers.
3. What languages does the AI Marketing Assistant support?
The AI Marketing Assistant currently supports templates in English, Portuguese, and Spanish.
4. How does the AI Marketing Assistant improve a template?
The AI Marketing Assistant analyzes the template against Meta's quality guidelines and Wati's database of high-performing, industry-specific templates. It then provides suggestions or a rewritten version to improve the template's readability, clarity, and engagement.
Using the AI Marketing Assistant
5. How do I use the AI Marketing Assistant to improve a WhatsApp template?
Go to Campaign > Template Messages > Your Templates > New Template Message. Enter the template details and message body, then click Enhance with AI. Review the suggested improvements and click Fix with AI to apply the AI-generated changes.
6. Can I edit or reject the AI Marketing Assistant's suggested changes?
Yes. After reviewing the suggestion, you can accept it and use Fix with AI, make the changes yourself to match your preferred tone, or discard the suggestion and keep your original template.
7. When can I use the AI Marketing Assistant while creating a template?
You can use the AI Marketing Assistant after entering your template's message body. Click Enhance with AI to analyze the draft and receive suggested improvements before submitting the template for WhatsApp approval.