Summary
Campaigns can sometimes stop due to Meta’s Template Pacing, especially when templates are new or untested. This article explains why this happens, how Wati notifies you when it does, and the steps you can take to recover quickly - whether by selecting a new template or retrying your campaign with improved content.
Instructions
Meta may limit or pause message delivery if it detects unusual sending patterns - especially with new templates or templates that do not yet have a quality rating. This process is called Template Pacing and helps maintain platform quality. When this happens, Wati helps you identify the issue and take the right steps to resume your campaign.
Understand when template pacing affects your campaign
If Template Pacing is applied:
You may see Meta error code
132015Templates or your business portfolio may be paused
When does Wati stop a campaign?
Wati automatically stops your campaign to prevent further failures when:
The template used in the campaign is paused by Meta
A message fails with error code
132015
What happens next
Campaign status is updated to Stopped
All message sending is immediately halted
View campaign updates and notifications
Updated campaign overview statistics
You will see:
A new Delivery Status column to track message outcomes
Clear visibility into which messages failed or were impacted
Alert notifications
Wati keeps you informed through:
Email notifications sent to:
Admins
Campaign managers
Understand stopped campaign analytics
When a campaign is stopped:
An alert banner appears explaining that Meta stopped the campaign
You’ll see options to take action and recover quickly
You have two ways to move forward:
Retry the campaign using a new template
Improve the template quality using AI before retrying
1. Choose a new template
To continue your campaign:
Click Choose a template
Select from a list of approved templates
Once selected, the Retry with new template option becomes available
Retry the campaign with a new template
Once you have a valid template:
Click Retry with new template
A new campaign creation page opens in a new tab
Pre-filled campaign details
Wati automatically sets:
Campaign name:
<original_campaign_name>_retryTemplate: Your newly selected approved template
Audience: Only contacts who failed in the previous campaign
2. Improve template quality with AI
If your template caused issues, you can improve it before retrying.
How it works
Click Improve template quality with AI
A new tab opens with:
A duplicated version of your failed template
An AI-enhanced version of the content
What you can do
Edit and refine the template manually
Re-run AI enhancement for improved suggestions
Submit the updated template for approval
This helps reduce the chances of pacing or rejection again.
Final steps
Review and update details if needed
Click Publish Campaign to resend
After retrying the campaign
Once your new campaign is published:
The original stopped campaign shows a success alert
A link to the retried campaign is displayed for easy access
Best practices
Use clear, compliant, and high-quality message content
Test new templates before sending large campaigns
Use AI enhancements to improve message quality proactively
By following these steps, you can quickly recover from paused templates and ensure your campaigns continue to reach your customers without disruption.
Frequently Asked Questions (FAQs)
Template pacing and campaign interruptions
1. What is Template Pacing in Meta campaigns?
Template Pacing is a process where Meta limits or pauses message delivery when it detects unusual sending patterns, especially for new templates or templates without a quality rating.
2. Why can a campaign stop due to Template Pacing?
A campaign can stop because Meta pauses or limits templates that are new, untested, or do not yet have a quality rating, which may trigger delivery restrictions.
3. How can you identify that Template Pacing has affected a campaign?
You can identify Template Pacing if you see Meta error code 132015 or if templates or the business portfolio are paused.
Campaign stopping behavior and recovery in Wati
4. When does Wati automatically stop a campaign and what happens next?
Wati automatically stops a campaign when the template is paused by Meta or when a message fails with error code 132015. The campaign status is updated to "Stopped" and all message sending is immediately halted.
5. How does Wati notify you when a campaign is stopped?
Wati sends email notifications to admins and campaign managers, shows an alert banner explaining the issue, and updates campaign overview statistics with a Delivery Status column to track failed or impacted messages.
6. What options are available to recover a stopped campaign?
You can recover a stopped campaign by retrying it with a new approved template or by improving the existing template using AI before retrying.
7. How do you retry a campaign with a new template?
To retry, click "Choose a template," select an approved template, and then click "Retry with new template," which opens a new campaign with pre-filled details including a modified campaign name, selected template, and only failed contacts as the audience.
8. How does improving template quality with AI work?
Click "Improve template quality with AI" to open a duplicated version of the failed template along with an AI-enhanced version, then edit, refine, re-run AI suggestions, and submit the updated template for approval.
9. What are the final steps after fixing the issue and what happens after retrying?
After updating the template or selecting a new one, review the details and click "Publish Campaign" to resend. Once published, the original stopped campaign shows a success alert and provides a link to the retried campaign.
10. What best practices help prevent Template Pacing issues?
Use clear and compliant message content, test new templates before large campaigns, and use AI enhancements to improve template quality proactively.