Summary
Managing Click-to-WhatsApp ads across multiple brands or accounts can get complicated - especially when your ad accounts are spread across different Facebook Business Managers.
This guide explains how to connect multiple ad accounts from different Business Managers into a single Wati account, so you can centralize lead management, simplify tracking, and keep your campaigns running smoothly.
Note: The Ads feature is available for the Wati customers on Business plans.
Instructions
Why this matters
If you run campaigns across multiple brands, regions, or clients, you may be using separate Facebook Business Managers (BMs). Earlier, you could only connect ad accounts from a single BM in Wati. This created a few challenges:
You couldn’t view or compare performance across accounts easily
Leads were scattered, making assignment and follow-ups harder
Tracking return on investment (ROI) across campaigns was limited
A restriction on one BM could disrupt all your campaigns
Who can use this feature
This feature is useful for:
Marketing teams managing multiple brands
Agencies handling multiple client accounts
Businesses running campaigns across regions or teams
Note: You need admin permissions to connect Meta ad accounts to Wati.
What’s changed
You can now connect multiple Facebook ad accounts from different Business Managers to a single Wati account.
This allows you to:
Consolidate all leads into one inbox
Track and compare ad performance more effectively
Maintain continuity even if one Business Manager faces issues
Manage automation and routing in one place
How to connect multiple ad accounts
Step 1: Connect your first ad account
Log into your Wati account
Go to Ads - to configure your ad account connection settings
Go to Connect Accounts and click on Connect to start the connection process
Select the ad accounts you want to connect
You are no longer limited by Business Manager during this step.
Step 2: Add ad accounts from other Business Managers
Repeat the connection process
Select ad accounts from a different Business Manager
Complete the setup
You can repeat this process as many times as needed.
Step 3: View and manage your connections
Go to your settings dashboard
You’ll see all connected ad accounts listed
Each account will display its associated Business Manager
This gives you a clear overview of all active connections.
How lead routing works
Once your ad accounts are connected:
Wati automatically captures leads from all connected accounts
Leads are routed based on your existing assignment rules
You can assign conversations to the right agents without manual effort
This ensures faster response times and better lead handling.
Key highlights
Support for multiple phone numbers
You can connect ad accounts linked to up to 10 WhatsApp phone numbers
Make sure you have purchased the required add-ons in Wati
Improved conversion tracking
Wati sends conversion data back using Facebook’s Conversion API (CAPI)
This ensures accurate tracking across all connected ad accounts
Helps improve ad optimization and ROI measurement
By connecting multiple ad accounts across different Business Managers, you can manage everything in one place - making your campaigns easier to track, scale, and optimize.
Frequently Asked Questions (FAQs)
General Overview
1. What does this feature allow you to do in Wati?
This feature allows you to connect multiple Facebook ad accounts from different Business Managers into a single Wati account, so you can centralize lead management, simplify tracking, and manage campaigns in one place.
2. Why is this feature useful for managing campaigns?
This feature helps solve challenges like scattered leads, difficulty in comparing ad performance, limited return on investment (ROI) tracking, and the risk of disruptions if one Business Manager faces restrictions.
Eligibility and Access
3. Who can use this feature?
This feature is useful for marketing teams managing multiple brands, agencies handling multiple client accounts, and businesses running campaigns across regions or teams.
4. What permissions and plan are required to use this feature?
You need admin permissions to connect Meta ad accounts to Wati, and the Ads feature is available only on Wati Business plans.
Setup and Configuration
5. How do you connect multiple Facebook ad accounts in Wati?
To connect multiple ad accounts, go to Ads in your Wati account, click Connect Accounts, start the connection process, and select the ad accounts you want to link. You can repeat this process to add ad accounts from different Business Managers.
6. Can you connect ad accounts from different Business Managers?
Yes, you can connect ad accounts from different Business Managers by repeating the connection process and selecting accounts from each Business Manager.
7. Where can you view and manage connected ad accounts?
You can view and manage all connected ad accounts in the settings dashboard, where each account is listed along with its associated Business Manager.
Lead Management and Tracking
8. How does Wati handle leads from connected ad accounts?
Wati automatically captures leads from all connected ad accounts and routes them based on your existing assignment rules, allowing agents to handle conversations without manual assignment.
9. What are the limits and tracking capabilities of this feature?
You can connect ad accounts linked to up to 10 WhatsApp phone numbers if the required add-ons are purchased, and Wati sends conversion data back using Facebook’s Conversion API (CAPI) to ensure accurate tracking and better ROI measurement.