Collection

(CTWA) Click to WhatsApp Ads

14 articles

• Best practices and template examples for Click-to-WhatsApp (CTWA) conversion trackingWant to improve your Click-to-WhatsApp (CTWA) ad performance on Meta? By setting up conversion tracking in Wati, you can send important signals - like lead qualifications or completed purchases - back to Meta. This helps Meta better understand your audience and optimize your ad d…
• General FAQs: CTWAThis page provides quick answers to commonly asked CTWA questions. While some information may already be available in our Help Center, we’ve compiled these FAQs for your easy reference. Frequently Asked Questions (FAQs) 1. Do I need a CRM to use CAPI with Wati? Answer: No, you do…
• Google CTM Ads: All you need to knowGoogle Click-to-Message (CTM) Ads let potential customers start a WhatsApp conversation with your business directly from a Google Search ad. With Wati, you can automatically capture these conversations, track WhatsApp conversions such as qualified leads and purchases, send conver…
• How to connect Ad accounts from different Business Managers to WatiManaging Click-to-WhatsApp ads across multiple brands or accounts can get complicated - especially when your ad accounts are spread across different Facebook Business Managers. This guide explains how to connect multiple ad accounts from different Business Managers into a single…
• How to create a Facebook CTWA ad: A step-by-step guideClick to WhatsApp Ads are a powerful way to connect with customers directly on WhatsApp from Facebook or Instagram ads. When users click on the ad, they are redirected to a WhatsApp chat with your business, allowing for seamless engagement. This guide explains how Click-to-WhatsA…
• How to create a Google Click-to-Message (CTM) Ad: A step by step guideGoogle Click-to-Message (CTM) Ads let potential customers start a WhatsApp conversation with your business directly from Google Search. With Wati, you can track WhatsApp conversions such as qualified leads and purchases, send conversion data back to Google Ads, and optimise your…
• How to enable Auto Follow-Ups for Leads from CTWA AdsLeads sometimes go quiet after the first message - and following up manually can take up a lot of your team’s time. Wati’s new Auto Follow-Ups feature solves this by automatically sending follow-up messages to unresponsive leads from your Click-to-WhatsApp (CTWA) ads. This guide…
• How to identify and track Click-to-WhatsApp Ad (CTWA) conversations in WatiIf you're running Click-to-WhatsApp (CTWA) ads, it's important to understand which contacts engage with your ads and how those interactions translate into WhatsApp conversations. This guide explains how to identify CTWA conversations in the Team Inbox, view CTWA contact attribute…
• How to track CTWA ad conversions in WatiIf you are running Click-to-WhatsApp (CTWA) ads, tracking conversions helps you understand whether your ads are actually generating leads and purchases. Wati allows you to connect your Facebook Ads account, track conversions, and measure important metrics such as cost per lead, c…
• Qualify and route leads from Facebook Click-to-WhatsApp AdsWhat you'll achieve Ads bring people in, but not every click is a sale. Without a way to qualify intent in the moment, sales teams end up chasing cold leads while high-intent shoppers slip away waiting for a reply — and that lost time is lost marketing spend. This guide shows you…
• Qualify and route leads from Google Click-to-Message AdsWhat you'll achieve Ads bring people in, but not every click is a sale. Without a way to qualify intent in the moment, sales teams end up chasing cold leads while high-intent shoppers slip away waiting for a reply — and that lost time is lost marketing spend. This guide shows you…
• Qualify and route leads from TikTok Click-to-WhatsApp AdsWhat you'll achieve Ads bring people in, but not every click is a sale. Without a way to qualify intent in the moment, sales teams end up chasing cold leads while high-intent shoppers slip away waiting for a reply — and that lost time is lost marketing spend. This guide shows you…
• Understand the difference between Click-to-WhatsApp ads (CTWA) and Click-to-WhatsApp posts (CTWP)If you promote content that includes a WhatsApp button, you may notice that some conversations have a free messaging window of up to 7 days, while others are charged as normal conversations. This usually happens because of the difference between Click-to-WhatsApp ads (CTWA) and C…
• Understanding the Messaging Limit for Click-to-WhatsApp Ads (CTWA)This article provides an overview of the messaging limits for Click-to-WhatsApp Ads (CTWA) and explains how they impact businesses. Important: Starting September 28, 2026, conversations started through CTWA have a free messaging window of up to 7 days. Previously, this free windo…