Summary
Learn how to configure TikTok Click-to-TikTok DM (CTTT) campaigns in Wati.
This guide walks you through connecting your TikTok Ads account, configuring conversion events, enabling advanced reporting options, and monitoring the events sent to TikTok.
Once configured, Wati automatically reports eligible conversation and conversion events, helping TikTok optimize your ad campaigns and measure their performance more accurately.
Note: The TikTok Click-to-TikTok DM (CTTT) integration is available for Wati customers on the Pro and Business plans.
Instructions
When a customer clicks your TikTok Click-to-TikTok DM ad and starts a conversation, Wati automatically identifies the conversation as originating from TikTok. Based on your configuration, Wati reports supported conversion events back to TikTok to help improve the performance of your ad campaigns.
Before you begin
Make sure the following requirements are met:
Your TikTok DM channel is connected to Wati.
Your TikTok Ads account is connected to Wati.
Conversations originate from TikTok Click-to-TikTok DM ads.
Connect your TikTok Ads account
Before you can report conversion events, you must connect your TikTok Ads account.
Log in to your Wati account.
Go to Ads > Click-to-TikTok Ads.
Click Connect Accounts.
Sign in to your TikTok Ads account.
Select the TikTok Ads account that you want to connect.
Select the Event Set for the account.
Click Connect Ads Account.
Review the authorization request and click Agree.
Your TikTok Ads account is now connected. Wati can now report supported conversion events for eligible conversations.
Configure conversion events
After connecting your account, configure which template messages should trigger conversion events.
Go to Ads > Click-to-TikTok Ads > Conversion Events.
Under Lead, select the template messages that should identify a contact as a lead.
Under High Intent Conversation, select the template messages that should identify a high-intent conversation.
Under Qualified Lead, select the template message that should identify a qualified lead.
Save your changes and make them live.
When one of the configured template messages is sent successfully, Wati automatically reports the corresponding conversion event to TikTok.
Configure advanced settings
Report spam
Enable Report spam if you want Wati to notify TikTok whenever an agent marks a conversation that originated from a TikTok ad as spam.
Attribute conversation conversions to TikTok ads
Select the TikTok Ads account you want to use for attribution.
When enabled, Wati reports supported conversion events to TikTok, allowing TikTok to attribute conversions and optimize future ad campaigns.
How event reporting works
Once your account is configured, Wati automatically reports events for eligible conversations.
A customer clicks your TikTok Click-to-TikTok DM ad.
The customer starts a conversation in TikTok DM.
Wati identifies the conversation as originating from a TikTok ad.
Wati automatically reports supported messaging and conversion events to TikTok.
TikTok uses these events to measure conversions and optimize future ad delivery.
Supported conversion events
Event | Trigger |
Lead | A configured Lead template message is successfully sent to the contact. |
High Intent Conversation | A configured High Intent Conversation template message is successfully sent to the contact. |
Qualified Lead | The configured Qualified Lead template message is successfully sent to the contact. |
Spam | An agent marks an eligible TikTok ad conversation as spam in the Inbox. |
Monitor conversion event reporting
The Reporting page lets you monitor and verify the conversion events that Wati sends to TikTok.
To view your reporting logs:
Go to Ads > Click-to-TikTok Ads > Reporting.
The reporting dashboard includes the following information:
Event Type – The type of conversation or conversion event that was reported, such as Lead, High Intent Conversation, Qualified Lead, Spam, or messaging events.
Created – The date and time when the event occurred.
Report Status – Indicates whether the event was successfully reported to TikTok.
Ad ID – The TikTok ad associated with the conversation.
Event Set ID – The Event Set used to report the conversion to TikTok.
Use this page to verify that events are being reported successfully and to troubleshoot reporting issues if needed.
Things to know
Only conversations that originate from TikTok Click-to-TikTok DM ads are eligible for event reporting.
Lead, High Intent Conversation, and Qualified Lead events are reported only after the configured template message is sent successfully.
Spam events are reported only when an agent marks an eligible TikTok ad conversation as spam.
TikTok Click-to-TikTok DM and TikTok Click-to-WhatsApp campaigns use separate Event Sets to ensure accurate attribution and reporting.
Frequently Asked Questions (FAQs)
Setup
1. What do I need before configuring TikTok Click-to-TikTok DM campaigns in Wati?
Before configuring TikTok Click-to-TikTok DM campaigns, make sure:
Your TikTok DM channel is connected to Wati.
Your TikTok Ads account is connected to Wati.
Conversations originate from TikTok Click-to-TikTok DM ads.
2. Which conversion events can I configure for TikTok Click-to-TikTok DM campaigns?
You can configure the following conversion events:
Lead
High Intent Conversation
Qualified Lead
Each conversion event is triggered when its configured template message is successfully sent to a contact.
Conversion event reporting
3. When does Wati report conversion events to TikTok?
Wati reports conversion events automatically after the configured template message is successfully sent to a contact. Eligible events include Lead, High Intent Conversation, and Qualified Lead.
4. When is a Spam event reported to TikTok?
A Spam event is reported when an agent marks a conversation that originated from a TikTok Click-to-TikTok DM ad as spam in the Wati Inbox.
5. How does conversion event reporting work for TikTok Click-to-TikTok DM campaigns?
When a customer clicks a TikTok Click-to-TikTok DM ad and starts a conversation, Wati identifies the conversation as originating from TikTok. Wati then reports the configured messaging and conversion events to TikTok. TikTok uses these events to measure conversions and optimize future ad delivery.
Reporting
6. What information is available in the TikTok conversion event reporting dashboard?
The reporting dashboard includes:
Event Type – The messaging or conversion event that was reported, such as Lead, High Intent Conversation, Qualified Lead, or Spam.
Created – The date and time when the event occurred.
Report Status – Whether the event was successfully reported to TikTok.
Ad ID – The TikTok ad associated with the conversation.
Event Set ID – The Event Set used to report the conversion.
Eligibility and attribution
7. Which conversations are eligible for TikTok conversion event reporting?
Only conversations that originate from TikTok Click-to-TikTok DM ads are eligible for conversion event reporting.
8. How are TikTok Click-to-TikTok DM and Click-to-WhatsApp campaigns reported?
TikTok Click-to-TikTok DM and TikTok Click-to-WhatsApp campaigns use separate Event Sets. This ensures accurate conversion attribution and reporting for each campaign type.