Summary

TikTok Business Messaging allows customers to contact your business through TikTok. By connecting your TikTok Business Account to Wati, you can manage TikTok conversations alongside your other communication channels from a single inbox.

This article explains how to connect your TikTok Business Account, manage TikTok conversations and contacts, understand TikTok messaging limits, and review the current capabilities and limitations of the integration.

Note: The TikTok Inbox integration, which lets you manage TikTok messages in Wati, is available for customers on the Growth, Pro, and Business plans.

Instructions

Before you begin

Before connecting TikTok to Wati, make sure you have:

A TikTok Business Account
Advanced Access enabled for your TikTok Business Account
The Allow everyone to send direct messages setting enabled in TikTok
A TikTok Business Account that is eligible for the TikTok Business Messaging API based on TikTok's regional requirements

Important: Unsupported regions

TikTok Business Messaging on Wati is currently available for TikTok Business Accounts registered outside of the following regions:

United States (US)
European Economic Area (EEA)
Switzerland
United Kingdom (UK)
India

If your TikTok Business Account is registered in one of these regions, you may not be able to connect it to Wati at this time.

Note: Regional availability is determined by TikTok and may change over time. Refer to TikTok's latest documentation for the most up-to-date eligibility requirements.

Connect your TikTok Business Account

To connect TikTok with Wati:

Go to Settings > Channels > TikTok.
Click TikTok.

Click on Connect TikTok.

Sign in to your TikTok account and authorize Wati.
Complete the authorization process.

Once the connection is successful, your TikTok channel will be added to Wati.

Manage TikTok conversations

After connecting your TikTok channel, all incoming TikTok messages will appear in the Wati Inbox.

You can:

Read and reply to TikTok messages in real time
Assign conversations to agents or teams
Add tags to conversations
Leave internal notes for collaboration
Search conversation history using keywords
Filter conversations by status, assignee, and date

This allows your team to manage TikTok conversations using the same workflows they already use for other channels.

Manage TikTok contacts

When a customer messages your business on TikTok for the first time, Wati automatically creates a contact record.

The contact record includes:

TikTok display name
TikTok profile image
Source channel set to TikTok
Conversation entry point

Wati can identify how the customer started the conversation, including:

TikTok messaging ads

If a phone number is later added to the contact profile, the contact can also be associated with WhatsApp.

Understand TikTok messaging limits

TikTok applies messaging rules that determine when and how many messages a business can send.

Initial messaging window

After a customer sends the first message, your business can send up to 10 messages within the next 48 hours.

Active conversation window

If the customer replies to your message, a new 48-hour window begins.

During this period, your business can send an unlimited number of messages.

Inactive conversation limit

If the customer does not reply for more than 48 hours:

Your business can send up to 3 additional messages
Unlimited messaging will resume only after the customer replies again

Wati displays messaging window information to help you stay within TikTok's messaging policies.

Supported features

Conversation entry points

Customers can start a conversation with your business through:

TikTok profile links
TikTok QR codes
TikTok messaging ads

Supported message types

Wati currently supports:

Sending and receiving text messages and quick replies
Images and emojis (subject to TikTok regional support)
Shared TikTok posts
TikTok Ads preview

Message status tracking

You can monitor the delivery status of TikTok messages, including:

Sent – The message has been sent to TikTok.
Delivered – The message has been delivered to the customer's device.
Read – The customer has viewed the message.
Failed – The message could not be delivered.

If a message fails, Wati displays the reason whenever available.

Important: Limitations

Keep the following limitations in mind when using TikTok Business Messaging:

Businesses cannot send the first message to customers who have never contacted them.
Bulk messaging and broadcasts are not supported.
Historical TikTok conversations from before the channel was connected cannot be imported into Wati.
Video messages, voice messages, stickers, and avatars are not currently supported. These message types may appear as links instead.
Image messaging support depends on TikTok's regional availability requirements.
Interactive buttons are not supported and will appear as plain text messages.

Additional information about TikTok DMs and Wati integration

Wati automatically tracks important TikTok conversation details, including:

Contact information
Conversation source
Messaging window status
Available messaging quota

This helps your team manage TikTok conversations efficiently while staying compliant with TikTok's messaging policies.

Frequently Asked Questions (FAQs)

Eligibility and setup

1. What do I need before using TikTok Business Messaging with Wati?

Before using TikTok Business Messaging with Wati, you need:

A TikTok Business Account.
Advanced Access enabled for your TikTok Business Account.
The Allow everyone to send direct messages setting enabled in TikTok.
A TikTok Business Account that is eligible for the TikTok Business Messaging API based on TikTok's regional requirements.

2. Which regions are currently not supported for TikTok Business Messaging?

TikTok Business Messaging on Wati is currently unavailable for TikTok Business

Accounts registered in the following regions:

United States (US)
European Economic Area (EEA)
Switzerland
United Kingdom (UK)
India

Regional availability is determined by TikTok and may change over time.

Conversations and contacts

3. What can I do with TikTok conversations in Wati?

After connecting your TikTok Business Account, you can:

Read and reply to TikTok messages in real time.
Assign conversations to agents or teams.
Add tags to conversations.
Leave internal notes for collaboration.
Search conversation history using keywords.
Filter conversations by status, assignee, and date.

4. What information does Wati store for TikTok contacts?

When a customer messages your business on TikTok for the first time, Wati automatically creates a contact record that includes the customer's TikTok display name, profile image, source channel, and conversation entry point. If a phone number is later added to the contact, the contact can also be associated with WhatsApp.

Messaging limits

5. What are TikTok's messaging limits?

TikTok applies different messaging limits depending on the conversation status:

After a customer sends the first message, your business can send up to 10 messages within 48 hours.
If the customer replies, a new 48-hour messaging window begins, during which your business can send an unlimited number of messages.
If the customer does not reply for more than 48 hours, your business can send up to 3 additional messages. Unlimited messaging resumes only after the customer replies again.

Features

6. What message types are supported for TikTok Business Messaging?