Summary
If you're using WhatsApp Business and want to send messages to more contacts daily, you can increase your limit from 250 to 1,000 unique contacts per day - without requiring Meta business verification. This guide explains how you can achieve this increase and maintain a high-quality rating to ensure seamless communication with your customers.
Messaging Limit Updates
Effective October 7, 2025: Messaging limits are now applied at the Business Portfolio level. This means all phone numbers within the same portfolio will share the same messaging limit.
For existing Business Portfolios, the messaging limit will be set to the highest limit among the phone numbers in that portfolio.
Example: If a portfolio includes one phone number with a 100K limit and others with lower limits, the entire portfolio will have a 100K messaging limit.
New businesses that are already verified and have an approved display name will start with a 2K messaging limit instead of 1K.
Authentication Template Updates
Following recent updates from Meta, businesses are now required to complete one of the approved scaling paths - Meta Business Verification, Partner-led Business Verification, or Quality Messaging and ensure they have a minimum daily messaging limit of 2,000 business-initiated conversations to access Authentication template messages.
If you’re having trouble submitting Authentication Templates for approval, ensure that your daily messaging limit is 2,000 or higher.
Instructions
Effective 1st Nov 2023, Business Verification is no longer mandatory to increase your messaging limit.
Steps to Increase Your Messaging Limit
To increase your WhatsApp messaging limit to 1,000 unique contacts per day, follow these two key steps:
Send messages to 1,000 unique contacts within a rolling 30-day period.
Maintain a high-quality rating for your sent messages. By consistently meeting these conditions, your messaging limit will automatically increase.
How to Maintain a High-Quality Rating
WhatsApp evaluates the quality of your messages to determine whether your messaging limit should be increased or restricted. Follow these best practices to maintain a high-quality rating:
Follow WhatsApp’s Business and Commerce Policies - Ensure all your messages comply with WhatsApp Business Policy.
Send messages only to users who have opted in - Avoid sending unsolicited messages to prevent complaints or blocks.
Personalize your messages - Avoid generic messages like “Hello” or “Welcome.” Instead, tailor them to provide value to the recipient.
Limit daily messages - Sending too many messages in a short time may be flagged as spam. Maintain a reasonable frequency.
Optimize message content - Ensure messages are concise, relevant, and not too lengthy to enhance user experience.
How to Track Your Messaging Limit Increase
You can monitor your progress in WhatsApp Manager to see how many unique contacts you've messaged within the rolling 30-day period.
Steps to Check Your Messaging Limit:
Open WhatsApp Manager.
Navigate to Account Tools.
Select Messaging Limits to view your current limit and activity.
By keeping track of your messaging volume and quality, you can ensure your limit continues to grow and remains unrestricted.
Frequently Asked Questions (FAQs)
General information
1. What is the default messaging limit for WhatsApp Business?
The default messaging limit for WhatsApp Business is 250 unique contacts per day.
2. Can I increase my messaging limit without Meta business verification?
Yes, you can increase your messaging limit from 250 to 1,000 unique contacts per day without requiring Meta business verification by following the steps outlined in this guide.
Increasing your messaging limit
3. How can I increase my WhatsApp Business messaging limit?
To increase your messaging limit to 1,000 unique contacts per day, you need to:
Send messages to 1,000 unique contacts within a rolling 30-day period.
Maintain a high-quality rating for your sent messages.
4. What is a rolling 30-day period?
A rolling 30-day period refers to the last 30 days from the current date. Your messaging activity is evaluated continuously over this period.
5. Will my messaging limit increase automatically?
Yes, if you consistently meet the conditions of messaging 1,000 unique contacts and maintaining a high-quality rating, your limit will be automatically increased.
Maintaining a high-quality rating
6. What is a high-quality rating, and why is it important?
A high-quality rating is a measure of how well your messages comply with WhatsApp’s policies and user preferences. It is important because it determines whether your messaging limit will be increased or restricted.
7. How can I maintain a high-quality rating?
Follow these best practices:
Comply with WhatsApp’s Business and Commerce Policies.
Send messages only to users who have opted in.
Personalize your messages to provide value.
Avoid sending too many messages in a short time.
Keep your messages concise and relevant.
8. What happens if I send unsolicited messages?
Sending unsolicited messages can lead to user complaints, blocks, or restrictions on your messaging limit.
9. Can generic messages affect my rating?
Yes, generic messages like “Hello” or “Welcome” may negatively impact your rating. Always tailor your messages to the recipient.