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Meta Business Verification: Step-by-step guide

Summary

Meta Business Verification helps confirm that your business is legitimate and authorized to use certain Meta business features. While Business Verification is no longer required to increase your WhatsApp messaging limits, some Meta features may still require a verified business.

This guide explains how to start the verification process, prepare the required documents, choose a verification method, and track your verification status.

Instructions

Before you begin

As of November 1, 2023, Meta Business Verification is no longer required to increase the messaging limit of your WhatsApp API number.

You can now increase your messaging limit by messaging 2,000 unique contacts within a 30-day period while maintaining a high-quality rating.

However, some Meta features may still require Business Verification. If your business needs access to those features, follow the steps below to complete the verification process.

How to verify your business in Meta Business Manager

Follow these steps to complete the Meta Business Verification process:

Step 1: Check your verification status

Step 2: Prepare your business documents

Before starting the verification process, make sure you have valid business documents ready.

Follow our guide to review Meta's list of accepted business documents and ensure your documents are current and accurate.

Note: The Start Verification button may be unavailable, or you may see an Ineligible for Verification message if your business does not currently require access to features that need Business Verification.

Step 3: Start the verification process

  • In the Security Centre, click Start Verification.

Security Centre
  • Enter your business details.

  • Click Next.

Business Details
  • Select your business from the list provided.

  • If your business does not appear in the list, select None of these match.

Important notes

  • Make sure the information in Company Details within your Business Portfolio matches the details on your Business Registration (BR) certificate or business license exactly, including the legal business name and other registered information.

  • Ensure the website URL listed in Company Details points to a website that clearly displays your company information in the footer. The company name and details shown on the website should match the information on your Business Registration (BR) certificate or business license.

Step 4: Choose a verification method

Meta provides several verification options. Select the method that works best for your business.

1. Phone call or text message

Use this option if you can provide a valid legal document that includes:

  • Your business name

  • Your business phone number

2. Email verification (recommended)

Email verification is typically the fastest verification method.

Choose this option if you have access to an eligible business email address associated with your company.

3. Domain verification

If your business domain has already been verified with Meta:

  • Click Use Domain Verification.

  • Follow the prompts to continue.

If your domain has not yet been verified:

  • Complete the domain verification process.

  • Return to the Security Centre.

  • Click Continue to proceed with Business Verification.

Step 5: Upload your business documents

  • Select the document type you want to submit.

  • Upload the required document.

Upload Business Documents
  • If the document contains your business phone number or business address, select Yes when prompted.

Follow our guide to review Meta's list of accepted business documents and ensure your documents are current and accurate.

Step 6: Submit your verification request

  • Enter your business email address, if required.

  • Enter the verification code, if applicable.

Submit Verification Request
  • Click Submit.

Step 7: Wait for Meta's review

  • After submission, Meta will review your application.

  • Verification may take anywhere from 10 minutes to 14 working days.

  • Once the review is complete, Meta will notify you of the outcome.

  • You can also monitor your verification status at any time from the Security Centre.

Important notes

  • The uploaded document must be clear, in color, and display the entire document without any cropped or obscured sections.

  • All submitted documents must be valid, current, and unmodified. Expired, altered, or edited documents will not be accepted.

  • Wati can assist with the Business Verification process, but the final approval decision is made solely by Meta.

Need help?

Frequently Asked Questions (FAQs)

Overview

1. What is Meta Business Verification?

Meta Business Verification is a process that helps confirm that a business is legitimate and authorized to use certain Meta business features.

2. Is Meta Business Verification required to increase WhatsApp messaging limits?

No. As of November 1, 2023, Meta Business Verification is no longer required to increase the messaging limit of a WhatsApp API number. Messaging limits can be increased by messaging 2,000 unique contacts within a 30-day period while maintaining a high-quality rating.

Eligibility and requirements

3. Why might the Start Verification button be unavailable?

The Start Verification button may be unavailable, or you may see an Ineligible for Verification message, if your business does not currently require access to Meta features that require Business Verification.

4. What information should match before starting Business Verification?

The information in Company Details within your Meta Business Portfolio should match the details on your Business Registration (BR) certificate or business license exactly, including the legal business name and other registered information.

5. What website requirements should be met before submitting Business Verification?

The website URL listed in Company Details should point to a website that clearly displays company information in the footer. The company information shown on the website should match the details on the Business Registration (BR) certificate or business license.

Verification methods

6. What verification methods are available for Meta Business Verification?

Meta provides three verification methods:

  • Phone call or text message

  • Email verification

  • Domain verification

7. What is required for phone call or text message verification?

Phone call or text message verification requires a valid legal document that includes the business name and business phone number.

8. Which verification method is recommended?

Email verification is the recommended option because it is typically the fastest verification method.

Documents review process

9. How long does Meta Business Verification take?

After submission, Meta may take anywhere from 10 minutes to 14 working days to review the application. Verification status can be monitored in the Security Centre, and Meta will notify you once the review is complete.

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