Summary
Broadcasts allow you to send messages to multiple contacts at once. To ensure successful delivery, always add country codes to the contacts before sending. This guide walks you through creating and sending your first broadcast, including selecting contacts, applying filters, and scheduling messages.
Instructions
Steps to send a broadcast
Step 1. Start a new broadcast
Go to Broadcasts → Broadcasts Analytics and click on New Broadcast.
Enter a name for your broadcast.
Select the message template you want to send.
Step 2. Select your contacts
Choose the contacts you want to include in the broadcast.
Selecting contacts:
Either you can select all contacts or use filter to select specific contacts.
If you are on Wati's Pro or Business plan, you can even use predefined segments.
To send the broadcast to a specific group using filters follow these steps:
Click on Add another filter +
Filter contacts using Contact Attributes.
Select the filtered contacts.
You can enable ROI tracking option to uncover user engagement, track conversion and optimize your broadcasts
Step 3. Schedule or send the broadcast
Choose whether to send the broadcast immediately or schedule it for later.
If scheduling:
Select the date and time for the broadcast.
Lastly, you can also enable auto retry feature to attempt a retry when the broadcast fails for users.
After filling in all the details, click on Publish broadcast and that's it!
Monitor broadcast performance
Track your broadcast status and performance in the monitoring section.
Use filters to check delivery status and other key metrics.
Here’s a video walkthrough you can refer to:
By following these steps, you can efficiently send a broadcast to your contacts while ensuring messages reach the right audience.
How to schedule a broadcast in Wati
Scheduling a broadcast in Wati is quick and easy! Just follow these steps:
Step 1: Log into your Wati account
Log into your Wati account.
Step 2: Navigate to broadcasts
Click on Broadcasts in the main menu.
Go to either Broadcast Analytics or Scheduled Broadcasts.
Step 3: Create a New Broadcast
Click on the New Broadcast button.
Step 4: Fill in all the details.
Step 5: Schedule the broadcast
Under the broadcast creation settings, choose when to send it:
Send Now - Your broadcast will be sent immediately after creation.
Schedule for a Specific Time - Pick a future date and time for the broadcast.
If scheduling, select your preferred date and time (GMT +7) - and you're all set!
Your broadcast will now be sent automatically at the scheduled time.
How to enable auto-retry for a New Broadcast
You can enable the Auto-Retry feature while creating a new broadcast by following these steps:
Step 1: Log into your Wati account
Log into your Wati account.
Step 2: Navigate to broadcasts
Click on Broadcasts in the main menu.
Go to either Broadcast Analytics or Scheduled Broadcasts.
Step 3: Create a New Broadcast
Click on the New Broadcast button.
Step 4: Fill in all the details.
Step 5: Enable auto-retry
On the Create New Broadcast page, locate the Auto-Retry option.
Toggle it on to enable automatic retries.
Select an end date - retries will continue until this date, after which they will stop automatically.
Important Notes:
The auto-retry feature for broadcasts is available on Wati’s Growth, Pro, and Business plans.
The auto-retry feature works only for broadcasts using marketing templates and only when the initial send attempt fails due to Meta's limit on messages per user.
How to enable RCS or SMS fallback for a WhatsApp broadcast
Learn how to turn on RCS or SMS fallback for your WhatsApp broadcast so your message still reaches the customer even if WhatsApp delivery fails.
Follow these steps to enable RCS or SMS fallback when creating a new broadcast:
Step 1: Log into your Wati account
Log into your Wati account.
Step 2: Navigate to broadcasts
Click on Broadcasts in the main menu.
Go to either Broadcast Analytics or Scheduled Broadcasts.
Step 3: Create a New Broadcast
Click on the New Broadcast button.
Step 4: Fill in all the details.
Step 5: Select RCS as fallback
Turn on the Enable Fallback option.
Select Send via RCS.
Select the relevant RCS template you need for this broadcast. If you don't have a similar template, please create a new template then proceed with the broadcast creation.
To enable SMS as fallback:
Turn on the Enable Fallback option.
Select Send via SMS.
Select the relevant SMS template you need for this broadcast. If you don't have a similar template, please create a new template then proceed with the broadcast creation.
Important
To enable and use SMS fallback, you need the Twilio integration which is available on Wati's Business plan.
RCS is currently in beta and available only to select Business plan customers. If you’d like to enable it, please make sure you’re on the Business plan and reach out to our support team.
Frequently Asked Questions (FAQs)
General questions
1. What is a broadcast in Wati?
A broadcast lets you send a message to multiple contacts at once. It’s useful for reaching a wide audience quickly.
2. Do I need to add country codes to contacts before sending a broadcast?
Yes. Adding country codes helps ensure messages are delivered successfully.
3. Where do I start when creating a new broadcast?
You begin by going to Broadcasts → Broadcast Analytics, then clicking New Broadcast.
Selecting contacts
4. How do I choose which contacts receive the broadcast?
You can select all contacts or use filters to target specific groups.
5. Can I use predefined segments when selecting contacts?
Yes. If you’re on the Pro or Business plan, you can choose from predefined segments.
6. How do filters work when selecting broadcast recipients?
You can add filters using Contact Attributes to narrow your audience. After applying filters, select the filtered contacts.
7. What is ROI tracking and when should I use it?
ROI tracking helps you measure user engagement, conversions, and overall broadcast performance. You can enable it during contact selection.
Sending and scheduling broadcasts
8. Can I send a broadcast immediately?
Yes. You can choose to send the broadcast right away.
9. How do I schedule a broadcast for later?
In the broadcast creation flow, choose a future date and time (GMT +7) under the scheduling section.
10. How do I confirm the broadcast after setting everything up?
Click Publish broadcast once all details are filled in.
Auto-retry feature
11. What is the auto-retry feature?
Auto-retry automatically attempts to resend a broadcast if the initial attempt fails due to Meta’s messaging limits.
12. How do I enable auto-retry for a new broadcast?
On the New Broadcast page, toggle on the Auto-Retry option and set an end date for retry attempts.
13. Which plans support the auto-retry feature?
Auto-retry is available on the Growth, Pro, and Business plans.
14. When does auto-retry work?
It works only for broadcasts using marketing templates and only when the message fails due to Meta’s per-user message limit.
RCS and SMS fallback
15. What is fallback for a WhatsApp broadcast?
Fallback ensures your message reaches the customer through RCS or SMS if WhatsApp delivery fails.
16. How do I enable RCS fallback?
Turn on Enable Fallback, select Send via RCS, and choose the RCS template you want to use.
17. How do I enable SMS fallback?
Turn on Enable Fallback, select Send via SMS, and choose the SMS template needed for the broadcast.
18. What do I need to use SMS fallback?
SMS fallback requires Twilio integration, which is available on the Business plan.
Monitoring broadcasts
19. How do I track the performance of my broadcast?
Use the monitoring section to view delivery status and other key metrics.
20. Is there a way to review delivery filters and results?
Yes. The monitoring section lets you apply filters to check performance details more closely.