Summary
Want to start selling your products on WhatsApp? Wati Shop makes it easy to set up a storefront and share it directly with your customers. This guide walks you through the steps to create your Wati Shop, add a call-to-action button, and send it out using WhatsApp - so your customers can browse and shop without ever leaving the app.
Note: Broadcasts are now Campaigns – same powerful features, updated name!
The WhatsApp Shop plugin by Wati has been deprecated and no longer available. To continue showcasing your products and providing a smooth shopping experience for your customers, we recommend using Wati's WhatsApp Catalog feature.
Instructions
What is a WhatsApp Shop?
A WhatsApp Shop (or Store) is a digital store that runs directly on WhatsApp. It lets businesses display their products or services to customers right within the WhatsApp app.
Instead of sending customers to a website or physical store, a WhatsApp Shop brings shopping to them - where they already spend time chatting. Customers can browse your product catalog, ask questions, and even start buying without leaving WhatsApp.
Key Benefits:
✅ Convenient – Shop without switching apps.
✅ Engaging – Chat directly with customers for quick replies.
✅ Personalized – Build better relationships with tailored service.
It's all about making shopping easy, fast, and friendly!
Steps to Create a WhatsApp Shop
With just a few simple steps, you can showcase your products on WhatsApp and drive sales directly from your conversations.
Step 1: Set Up Your Wati Shop
To get started, you'll first need to create your Wati Shop.
Upload your product images.
Add product names, descriptions, and pricing.
Once your shop is ready, copy the shop link. You'll use this link in your WhatsApp message later.
Step 2: Create a WhatsApp Template
Next, create a WhatsApp message template that includes a call-to-action (CTA) button. This message will be sent to your customers.
Go to your Wati dashboard.
Navigate to the Template Messages section.
Create a new template and write the message you'd like your customers to receive.
Make sure the tone is friendly and the message clearly invites users to check out your shop.
Step 3: Add a Call-to-Action Button
You'll now add a button that links to your shop.
Click Add Button within the template editor.
Choose Call to Action as the button type.
Name your button (e.g., Visit Shop).
Paste the shop link you copied earlier into the URL field.
This button will appear in the message and take customers directly to your shop.
Step 4: Send the Template to Customers
Once your template is approved:
Use Campaign to send it to a large audience, or
Trigger it from an automation flow.
When customers receive the message, they can tap the Visit Shop button and start browsing or buying directly from WhatsApp.
Here's a video guide you can refer to:
Wrapping Up
Setting up a Wati Shop on WhatsApp is a smart way to reach customers where they already are. With just a few steps, you can share your products in a seamless, conversational way that boosts both engagement and sales.
Frequently Asked Questions (FAQs)
General questions
1. What is a WhatsApp Shop in Wati?
A WhatsApp Shop is a digital storefront that lets you showcase products or services directly within WhatsApp, allowing customers to browse and start shopping without leaving the app.
2. Is the WhatsApp Shop plugin by Wati still available?
No. The WhatsApp Shop plugin by Wati has been deprecated and is no longer available. Wati recommends using the WhatsApp Catalog feature instead.
3. What are the main benefits of using a WhatsApp Shop?
It makes shopping more convenient for customers, enables direct chat-based engagement, and allows you to offer a more personalized shopping experience.
Setup and configuration
4. How do I set up a Wati Shop?
You can set up your shop by uploading product images, adding product names, descriptions, and prices, and then copying the generated shop link.
5. Why do I need a WhatsApp message template to share my shop?
WhatsApp templates allow you to send approved messages at scale and include a call-to-action button that links customers directly to your shop.
6. How do I add a call-to-action button to my shop message?
While creating the template, choose a Call to Action button, name it (for example, “Visit Shop”), and paste your shop link into the URL field.
Sending and usage
7. How can I send my shop to customers?
Once the template is approved, you can send it using Campaigns or trigger it through an automation flow.
8. What happens when a customer clicks the shop button?
The customer is taken directly to your WhatsApp Shop, where they can browse products and start interacting with your business to purchase.