Summary
Want to start selling your products on WhatsApp? Wati Shop makes it easy to set up a storefront and share it directly with your customers. This guide walks you through the steps to create your Wati Shop, add a call-to-action button, and send it out using WhatsApp - so your customers can browse and shop without ever leaving the app.
The WhatsApp Shop plugin by Wati has been deprecated and no longer available. To continue showcasing your products and providing a smooth shopping experience for your customers, we recommend using Wati's WhatsApp Catalog feature.
Instructions
What is a WhatsApp Shop?
A WhatsApp Shop (or Store) is a digital store that runs directly on WhatsApp. It lets businesses display their products or services to customers right within the WhatsApp app.
Instead of sending customers to a website or physical store, a WhatsApp Shop brings shopping to them - where they already spend time chatting. Customers can browse your product catalog, ask questions, and even start buying without leaving WhatsApp.
Key Benefits:
✅ Convenient – Shop without switching apps.
✅ Engaging – Chat directly with customers for quick replies.
✅ Personalized – Build better relationships with tailored service.
It's all about making shopping easy, fast, and friendly!
Steps to Create a WhatsApp Shop
With just a few simple steps, you can showcase your products on WhatsApp and drive sales directly from your conversations.
Step 1: Set Up Your Wati Shop
To get started, you'll first need to create your Wati Shop.
Upload your product images.
Add product names, descriptions, and pricing.
Once your shop is ready, copy the shop link. You'll use this link in your WhatsApp message later.
Step 2: Create a WhatsApp Template
Next, create a WhatsApp message template that includes a call-to-action (CTA) button. This message will be sent to your customers.
Go to your Wati dashboard.
Navigate to the Template Messages section.
Create a new template and write the message you'd like your customers to receive.
Make sure the tone is friendly and the message clearly invites users to check out your shop.
Step 3: Add a Call-to-Action Button
You'll now add a button that links to your shop.
Click Add Button within the template editor.
Choose Call to Action as the button type.
Name your button (e.g., Visit Shop).
Paste the shop link you copied earlier into the URL field.
This button will appear in the message and take customers directly to your shop.
Step 4: Send the Template to Customers
Once your template is approved:
Use Broadcast to send it to a large audience, or
Trigger it from an automation flow.
When customers receive the message, they can tap the Visit Shop button and start browsing or buying directly from WhatsApp.
Here's a video guide you can refer to:
Wrapping Up
Setting up a Wati Shop on WhatsApp is a smart way to reach customers where they already are. With just a few steps, you can share your products in a seamless, conversational way that boosts both engagement and sales.
Frequently Asked Questions (FAQs)
General Questions
1. What is a Wati Shop?
→ A Wati Shop is an online storefront that allows you to showcase and sell your products directly through WhatsApp. It helps customers browse, ask questions, and shop—all without leaving the app.
2. Do I need a website to use Wati Shop?
→ No, you don't need a separate website. Wati Shop provides a shareable link that acts as your digital storefront on WhatsApp.
3. Is Wati Shop available for all WhatsApp users?
→ Wati Shop is designed for businesses using the Wati platform. Your customers just need WhatsApp to access the shop link you share.
Setting Up the Shop
4. How do I create my Wati Shop?
→ You can create your shop by uploading product images, names, descriptions, and prices through your Wati dashboard. Once done, copy the shop link for sharing.
5. What kind of product information should I add?
→ Include clear images, accurate product names, brief descriptions, and pricing to make it easy for customers to browse and decide.
6. Where can I find the link to my shop?
→ Once your Wati Shop is set up, the platform will provide you with a shareable link. You'll use this in your WhatsApp messages to guide customers to your shop.
WhatsApp Template Messages
7. What is a WhatsApp template message?
→ A WhatsApp template message is a pre-approved message format that businesses can send to customers, often containing call-to-action buttons.
8. How do I create a template with a Visit Shop button?
→ In the Wati dashboard, go to Template Messages, create a new one, add your message text, and then add a Call to Action button with the label (like "Visit Shop") and your shop URL.
9. Can I personalize the message for each customer?
→ Template messages are generally standardized, but you can personalize follow-up messages once the customer replies.
Sending the Shop to Customers
10. How do I share the shop with customers?
→ Once your message template is approved, you can send it using a Broadcast or through an automation flow within Wati.
11. Can customers shop directly from WhatsApp?
→ Yes, customers can click the Visit Shop button in your message, browse your products, and make purchases - all within WhatsApp.
12. What happens after a customer clicks the Visit Shop button?
→ They are taken to your Wati Shop page, where they can browse your catalog and start interacting with your business.