Summary
Contact attributes allow you to store additional information about each contact in Wati, such as preferences, tags, campaign details, or internal notes. This helps you organize contacts, segment your audience, and personalize communication more effectively. This guide shows you how to add contact attributes and how to manage them properly.
Instructions
Follow these steps to add contact attributes to a contact.
Step 1: Select the contact
Log in to your Wati account.
Go to Contacts.
Search for or select the contact you want to update.
Click the Edit icon next to the contact.
Step 2: Add a contact attribute
Go to the Contact attributes section.
Click + Add Attribute.
Select + ADD NEW
Enter:
Attribute name (for example,
plan_typeorcampaign_source)Attribute value (for example,
premiumorfacebook_ads)
Choose names that clearly describe the information you’re storing.
Step 3: Save your changes
Review the details.
Click Save Changes.
The contact attribute is now saved and can be used for filtering, segmentation, or automation.
Best practices
To keep your data clean and easy to manage:
Use clear and descriptive attribute names
Keep values short and relevant
Follow a consistent naming format (for example, lowercase with underscores like
order_id)Avoid creating duplicate or unnecessary attributes
Review and update attributes regularly
Adding multiple contact attributes correctly
If you want to store multiple values, each attribute must have a unique name.
Correct example
Use different names for each value:
broadcast_1 = whitebroadcast_2 = blue
Both values will be saved separately.
Incorrect example
Do not reuse the same name:
broadcast = redbroadcast = yellow
Only one value will be saved, and the other may be overwritten.
When to use contact attributes
Contact attributes are useful when you want to:
Track customer preferences
Store order or reference IDs
Segment contacts for targeted campaigns
Personalize automated messages
Add internal notes for your team
Using contact attributes consistently makes contact management more flexible and helps you deliver more relevant communication.
Frequently Asked Questions (FAQs)
General questions
1. What are contact attributes in Wati?
Contact attributes are custom fields that store additional information about a contact, such as preferences, tags, campaign details, or internal notes. They help you organize and manage contacts more effectively.
2. Why should I use contact attributes?
They allow you to segment contacts, filter lists, personalize messages, and support automation based on specific contact information.
3. What kind of information can I store in contact attributes?
You can store details like plan types, campaign sources, order IDs, preferences, or any other relevant data that helps you manage communication with the contact.
Adding and managing attributes
4. How do I add a contact attribute to a contact?
Go to Contacts, select the contact, click the Edit icon, open the Contact attributes section, click + Add Attribute, choose + ADD NEW, enter the attribute name and value, and then click Save Changes.
5. Where can I find the contact attributes section?
You can find it inside the contact’s edit view after selecting a contact from the Contacts page.
6. How do I make sure my attribute names are clear and organized?
Use descriptive names, keep values short, follow a consistent format such as lowercase with underscores, and avoid creating duplicate or unnecessary attributes.
Best practices and limitations
7. Can I store multiple values for the same type of information?
Yes, but each value must use a unique attribute name. For example, use broadcast_1 and broadcast_2 instead of repeating the same name.
8. What happens if I reuse the same attribute name more than once?
Only one value will be saved, and the previous value may be overwritten.
9. When should I use contact attributes?
Use them to track customer preferences, store reference or order IDs, segment contacts for targeted campaigns, personalize automated messages, and add internal notes for your team.