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How to add contact attributes to a contact in Wati

Summary

Contact Attributes allow you to store additional information about each contact in Wati, such as customer preferences, campaign sources, membership plans, order IDs, or internal notes. This helps you organize contacts, segment your audience, and personalize communication more effectively. This guide shows you how to add contact attributes and how to manage them properly.

Important: Contact Attributes are stored on contacts, not conversations. Use Contact Attributes to segment contacts for campaigns, personalize messages, and support automation. If you only need to categorize or search conversations, use Tags instead.

Instructions

Follow these steps to add contact attributes to a contact.

Step 1: Select the contact

  • Log in to your Wati account.

  • Go to Contacts.

  • Search for or select the contact you want to update.

  • Click the Edit icon next to the contact.

Step 2: Add a contact attribute

  • Go to the Contact attributes section.

  • Click + Add Attribute.

  • Select + ADD NEW

  • Enter:

    • Attribute name (for example, plan_type or campaign_source)

    • Attribute value (for example, premium or facebook_ads)

Choose names that clearly describe the information you’re storing.

Step 3: Save your changes

  • Review the details.

  • Click Save Changes.

Unlike Tags, which are applied to conversations, Contact Attributes are stored on contacts and can be used for segmentation, campaigns, and automation.

Add contact attributes from the Team Inbox

You can add or update Contact Attributes directly from the Wati Team Inbox.

Follow these steps to add a new contact attribute to a contact from your Wati Team Inbox:

  • Log into your Wati account and go to Team Inbox.

  • Open the respective contact conversation.

  • Go to the contact details panel on the right side of the screen.

  • Click the ✏️ Edit icon to open the contact details window.

Best practices

To keep your data clean and easy to manage:

  • Use clear and descriptive contact attribute names

  • Keep values short and relevant

  • Follow a consistent naming format (for example, lowercase with underscores like order_id)

  • Avoid creating duplicate or unnecessary contact attributes

  • Review and update contact attributes regularly

Adding multiple contact attributes correctly

If you want to store multiple values, each contact attribute must have a unique name.

Correct example

Use different names for each value:

  • broadcast_1 = white

  • broadcast_2 = blue

Both values will be saved separately.

Incorrect example

Do not reuse the same name:

  • broadcast = red

  • broadcast = yellow

Only one value will be saved, and the other may be overwritten.

When to use contact attributes

Contact attributes are useful when you want to:

  • Track customer preferences

  • Store order or reference IDs

  • Segment contacts for targeted campaigns

  • Personalize automated messages

  • Add internal notes for your team

Using contact attributes consistently makes contact management more flexible and helps you deliver more relevant communication.

Custom contact attributes limit

The number of custom contact attributes available depends on your Wati subscription plan. The limit is as follows:

  • Growth plan: 50 contact attributes

  • Pro plan: 100 contact attributes

  • Business plan: 500 contact attributes

These limits apply across all plans and define how many custom contact attributes you can store for each contact.

Frequently Asked Questions (FAQs)

Contact Attributes

1. What are Contact Attributes in Wati?

Contact Attributes let you store additional information about a contact, such as customer preferences, campaign sources, membership plans, order IDs, or internal notes. They help you organize contacts, segment your audience, personalize communication, and support automation.

2. Are Contact Attributes stored on contacts or conversations?

Contact Attributes are stored on contacts, not conversations. They are used for contact segmentation, campaigns, personalization, and automation. If you only need to categorize or search conversations, use Tags instead.

3. How do I add a Contact Attribute to a contact?

Go to Contacts, select the contact you want to update, click the Edit icon, open the Contact Attributes section, click + Add Attribute, select + ADD NEW, enter the attribute name and value, and click Save Changes.

4. Can I add or update Contact Attributes from the Wati Team Inbox?

Yes. You can add or update Contact Attributes directly from the Wati Team Inbox by opening a contact conversation, accessing the contact details panel, and clicking the Edit icon.

Best practices

5. What are the best practices for managing Contact Attributes?

Use clear and descriptive attribute names, keep values short and relevant, follow a consistent naming format such as lowercase with underscores, avoid creating duplicate or unnecessary Contact Attributes, and review Contact Attributes regularly to keep your data organized.

6. How do I store multiple values using Contact Attributes?

Each Contact Attribute must have a unique name. For example, broadcast_1 = white and broadcast_2 = blue are stored separately. If you reuse the same attribute name, such as broadcast = red and broadcast = yellow, one value may overwrite the other.

7. When should I use Contact Attributes?

Use Contact Attributes to track customer preferences, store order or reference IDs, segment contacts for targeted campaigns, personalize automated messages, and add internal notes for your team.

Limits

8. How many Contact Attributes can I store for each contact?

The number of Contact Attributes you can store for each contact depends on your Wati subscription plan:

  • Growth plan: Up to 50 Contact Attributes

  • Pro plan: Up to 100 Contact Attributes

  • Business plan: Up to 500 Contact Attributes

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