Summary
Allowing users to opt out of messages is a best practice for maintaining high-quality rating status and preventing being blocked. WhatsApp recommends sending messages only to users who have opted in.
Instructions
Steps to Enable Unsubscribing/Opt-out from Messages
1)Add Unsubscribe Message to Template Footer Add a message like "Reply STOP to stop receiving messages from us" to the template footer.
You can decide your own unsubscribe keyword instead of "STOP" and replace above.
You can also add quick reply button in template like Stop/Unsubscribe.
2) Set Keyword Action for Unsubscribe Navigate to Automation --> Keyword Actions and add a new keyword action for "STOP" as follows:
Set a text reply with a message such as:
We're sorry to see you go You've been unsubscribed from receiving messages from us.If you'd like to again start getting messages, reply with START
Set "Contact Attribute" --> AllowBroadcast = FALSE
3) Set Keyword Action for Subscribe Under Keyword Actions, set another keyword action for "Subscribe" as follows:
Set a text reply with a message such as:
Welcome Back! You've been subscribed to receive messages from us.
Set "Contact Attribute" --> AllowBroadcast = TRUE
That's it.
How Can Users Unsubscribe?
Unsubscribing is simple! Users just need to type "STOP" in response to any message.
Once they send the "STOP" keyword, they will receive an automatic confirmation message.
Their AllowBroadcast setting will be updated to FALSE, ensuring they no longer receive future messages from WATI.
How Can Users Subscribe Back?
Rejoining is just as easy! Users can type "START" to resubscribe.
After sending "START", they will receive an auto-reply confirming their subscription.
Their AllowBroadcast setting will be updated to TRUE, allowing them to receive messages from WATI again.
This quick opt-in and opt-out process ensures users have full control over their messaging preferences.
Frequently Asked Questions (FAQs)
General Questions
Why is it important to allow users to unsubscribe? → Allowing users to opt out of messages helps maintain a high-quality rating status, reduces the risk of being blocked, and ensures compliance with WhatsApp's best practices.
Can I choose a different keyword for unsubscribing? → Yes, you can customize the unsubscribe keyword instead of using "STOP." Just make sure to update the keyword action settings accordingly.
Unsubscribing from Messages
How can users unsubscribe from receiving messages? → Users can unsubscribe by simply replying with the keyword "STOP" to any message.
What happens when a user sends the "STOP" keyword?
They will receive an automatic confirmation message.
Their AllowBroadcast setting will be updated to FALSE, preventing them from receiving future messages.
Can I add an unsubscribe option to message templates? → Yes, you can include a message like "Reply STOP to stop receiving messages from us" in the template footer. Alternatively, you can add a quick reply button labeled "Unsubscribe" for easier opt-out.
Subscribing Back to Messages
How can users subscribe again after unsubscribing? → Users can resubscribe by replying with the keyword "START" to any message.
What happens when a user sends the "START" keyword?
They will receive an auto-reply confirming their subscription.
Their AllowBroadcast setting will be updated to TRUE, allowing them to receive messages again.
Automation & Settings
How do I set up keyword actions for unsubscribe?
Go to Automation → Keyword Actions and create a new action for "STOP".
Set up an automatic reply confirming the opt-out.
Update the Contact Attribute → AllowBroadcast = FALSE to stop messages.
How do I set up keyword actions for subscribe?
Go to Automation → Keyword Actions and create a new action for "START".
Set up an automatic reply welcoming the user back.
Update the Contact Attribute → AllowBroadcast = TRUE to resume messages.
Can users unsubscribe and resubscribe multiple times? → Yes, users can opt-in and out as often as they like by using the designated keywords.