The Sequence feature in Wati allows you to send a series of messages to customers automatically in a predefined order. Each message in the sequence can be sent immediately or after a specific delay, helping you automate follow-ups and maintain consistent communication.

Sequences are useful for onboarding messages, follow-up reminders, promotional flows, and customer engagement campaigns.

This guide explains how to:

Follow these steps to access sequences in Wati.

Follow these steps to create and configure a sequence in Wati.

Once the sequence is created, you can start configuring the messages that will be sent to customers.

The first message is sent when the sequence is triggered.

Supported message types include:

These messages will be sent to customers based on the delay and schedule you configure.

Next, configure how long Wati should wait before sending the message.

You can continue adding more messages to the sequence based on your communication flow.

For each additional message:

Each delay is calculated based on when the previous message was sent.

You can also enable the Stop sequence on customer reply setting.

Additionally, you can also configure when each message should be sent. Click the arrow next to the message row to expand the settings.

Then choose the sending schedule:

In this section, you will also see the option to delete the step if you want to remove that message from the sequence.

Once you finish configuring the sequence, click Save to store your settings.

Here is an example of how a sequence might work.

You can edit or update sequences at any time.

A sequence acts as reply material and must be triggered through an automation rule.

This means you need to create a rule that detects a specific keyword and starts the sequence.

Follow these steps to trigger a sequence using a rule:

Once configured, the sequence will automatically start whenever the rule conditions are met.

Using sequences in Wati helps you automate follow-ups, guide customers through multi-step communication flows, and maintain consistent engagement without manual effort.

The Sequence feature in Wati allows businesses to send a series of messages to customers automatically in a predefined order. Each message in the sequence can be sent immediately or after a specific delay.

Sequences in Wati are commonly used for onboarding messages, follow-up reminders, promotional flows, and customer engagement campaigns.

The Sequence feature is available only to users on Wati’s Pro and Business plans.

To create a new sequence in Wati:

Wati sequences support the following message types:

Message delays determine how long Wati waits before sending a message after the sequence is triggered. If the delay is set to 0 minutes, the message is sent immediately. For additional messages, the delay is calculated from the time the previous message was sent.

Yes. Wati provides a Stop sequence on customer reply option. When this setting is enabled, the sequence stops and no further messages are sent after the customer replies.

To manage messages in a sequence:

If an entire sequence is deleted, Wati stops sending any scheduled messages from that sequence to contacts.

A sequence must be triggered using an automation rule. Create a rule in Automation → Rules, configure a keyword or other trigger condition, select Start a Sequence as the action, choose the sequence from the dropdown list, and save and activate the rule.