Summary
Businesses using the WhatsApp Business Platform must use message templates for any business-initiated messages. These templates can be created through the Business Management API or WhatsApp Business Manager. The number of templates a business can have depends on whether the parent business is verified. This guide explains the template limits and requirements.
Instructions
Template Limits Based on Business Verification
The number of message templates a WhatsApp Business Account (WABA) can create depends on whether its parent business is verified:
Unverified Parent Business: Each associated WABA is limited to 250 templates.
Verified Parent Business: If at least one WABA under the parent business has an approved business phone number with a verified display name, each WABA can have up to 6,000 templates.
Creating Message Templates
Businesses can create and manage message templates using:
Business Management API – For automated template creation and management.
WhatsApp Business Manager – For manual template creation through the Meta platform.
Key Takeaways
A message template is required for all business-initiated messages on WhatsApp.
The number of templates available depends on whether the parent business is verified.
Unverified businesses can have 250 templates per WABA, while verified businesses can have up to 6,000 templates per WABA.
Templates can be created via the Business Management API or WhatsApp Business Manager.
Frequently Asked Questions (FAQs)
Template Limits and Requirements
Why do businesses need message templates on the WhatsApp Business Platform? → WhatsApp requires businesses to use pre-approved message templates for any business-initiated messages. This ensures compliance with WhatsApp policies and provides a consistent customer experience.
How many message templates can a business create? → The limit depends on whether the parent business is verified:
Unverified businesses: Each WhatsApp Business Account (WABA) can have up to 250 templates.
Verified businesses: If at least one WABA has a verified business phone number with an approved display name, each WABA can have up to 6,000 templates.
How can businesses create message templates? → Businesses can create and manage templates through:
Business Management API – For automated template creation.
WhatsApp Business Manager – For manual template creation via the Meta platform.
What happens if a business exceeds its template limit? → If a business reaches its template limit, it must delete unused templates before creating new ones. Verified businesses can increase their template capacity by ensuring compliance and maintaining an active account.