Summary
Buttons enhance WhatsApp Template Messages by making them more interactive and user-friendly. They allow customers to respond quickly or take direct actions such as visiting a website or making a call. This guide explains how to add buttons to your template messages in WATI and the different types of buttons available.
Adding Buttons to Template Messages
You can add buttons to your template messages in WATI by following these steps:
Go to WATI and navigate to your Template Dashboard.
Create or edit a template message.
Look for the option to add buttons.
Choose between two button types:
Call to Action
Quick Reply
Types of Buttons
Call to Action (CTA) Buttons
Call to Action buttons allow customers to perform a direct action. You can add up to two buttons in a single message. The available actions are:
Visit Website – Redirects users to a specified URL.
Call Phone – Initiates a phone call to a predefined number. Each button can have either static or dynamic text:
Static: The button text remains the same for all recipients.
Dynamic: The button text can include variables, making it personalized.
Quick Reply Buttons
Quick Reply buttons allow users to send a predefined response with just one tap. You can add up to three Quick Reply buttons, each with a maximum of 20 characters. Quick Reply buttons are useful for collecting responses efficiently, as users can select from predefined choices rather than typing a reply manually.
Frequently Asked Questions (FAQs)
General Questions
What are buttons in WhatsApp Template Messages? → Buttons in WhatsApp Template Messages make messages more interactive by allowing users to take direct actions, such as visiting a website or replying with a predefined response.
Why should I use buttons in my template messages? → Buttons enhance user engagement, streamline responses, and improve the overall customer experience by providing quick, easy-to-use actions.
Adding Buttons
How do I add buttons to my WhatsApp Template Messages in WATI? → You can add buttons by following these steps:
Go to WATI and navigate to the Template Dashboard.
Create or edit a template message.
Look for the option to add buttons.
Choose between Call to Action and Quick Reply buttons.
Can I add buttons to an existing template? → No, buttons must be added while creating a template. If you want to use buttons in an existing template, you will need to create a new template with buttons.
Button Types and Usage
What are the Call to Action (CTA) buttons? → Call-to-action buttons allow users to act directly from the message. You can add up to two CTA buttons per template with the following options:
Visit Website – Redirects the user to a specific URL.
Call Phone – Initiates a phone call to a predefined number.
What is the difference between static and dynamic text in CTA buttons?
Static Text: The button text remains the same for all recipients.
Dynamic Text: The button text includes variables, making it personalized for each recipient.
What are Quick Reply buttons? → Quick Reply buttons let users send predefined responses with a single tap. You can add up to three Quick Reply buttons per message, with a character limit of 20 per button.
Can I use both Call to Action and Quick Reply buttons in the same message? → No, you must choose either Call to Action buttons or Quick Reply buttons for a single template message.
Limitations and Restrictions
Is there a limit to the number of buttons I can add?
Call to Action: Up to 2 buttons per template.
Quick Reply: Up to 3 buttons per template.
Can buttons contain links to any website? → Yes, but the URL must be a full, valid link (e.g.,
https://example.com). Shortened URLs (e.g., bit.ly) are discouraged as they may lead to template rejection.Are there any character limits for button text?
Quick Reply buttons: Maximum 20 characters.
Call to Action buttons: No strict limit, but they should remain concise for readability.
Can I use buttons in all languages? → Yes, but you must ensure that the button text follows WhatsApp's approved template languages.
Troubleshooting
Why was my template with buttons rejected? → Your template may have been rejected due to:
Incorrect formatting of dynamic variables.
Use of prohibited content, such as sensitive information or promotional language.
Non-compliance with WhatsApp’s Business Policy.
How can I fix a rejected template with buttons? → Review the rejection reason, ensure compliance with WhatsApp guidelines, and resubmit the template with the necessary corrections.
Can I edit buttons in an approved template? → No, once a template is approved, you cannot edit it. You will need to create a new template with the required changes.