Summary
This article explains how to track website clicks in your campaign messages. By enabling tracking on "Visit Website" buttons, you can monitor user engagement and analyze click data to optimize your messaging strategy.
Website click tracking feature is available on Wati's Pro and Business Plans.
Note: Broadcasts are now Campaigns – same powerful features, updated name!
Instructions
How to enable website click tracking
Follow these steps to track website clicks in your campaigns:
1. Navigate to Campaigns
In the navigation bar, go to Campaigns > Template Messages > New Template Message.
2. Add a "Visit Website" Button
When creating your template message, include a Visit Website button.
A tracking opt-in option will appear automatically.
3. Submit the Template for Approval
Once your template is ready, submit it for approval.
After approval, use this template in your campaigns.
Important
When you add an image or a link inside a WhatsApp template, Meta used to display the default URL (live-mt-server.wati.io) in the message preview.
However, this has been updated and now if you use Wati’s Enable website click tracking feature, the link will use a structured Wati tracking URL instead.
After this update, the default URL will be:
https://whatsapp.wati.io
You can also choose to use a custom branded URL (submitted once during setup), for example:
https://company.whatsapp.wati.io/
This helps you maintain brand consistency while still tracking link clicks effectively.
How to view click data of your campaigns
Once your campaign is live, you can monitor how many users clicked on your website link. Go to Campaigns Overview and you should see the clicks data for your campaigns. You can click on View Insights for a more detailed breakdown of engagement metrics.
This feature helps you analyze user behavior and optimize your campaigns for better results!
Frequently Asked Questions (FAQs)
Feature Overview
1. What is website click tracking in campaign messages?
Website click tracking is a feature that allows you to monitor how many users click the "Visit Website" button in your campaign template messages so you can measure engagement and analyze performance.
2. Which Wati plans include website click tracking?
Website click tracking feature is available on Wati's Pro and Business Plans.
3. What is the difference between Broadcasts and Campaigns?
Broadcasts have been renamed to Campaigns. The functionality remains the same, but the name has been updated.
Enabling Website Click Tracking
4. How do I enable website click tracking in a campaign template?
To enable tracking, go to Campaigns > Template Messages > New Template Message, add a "Visit Website" button to the template, and use the tracking opt-in option that appears automatically. Then submit the template for approval and use it in
your campaign after it is approved.
5. What happens after I add a "Visit Website" button to a template?
When you add a "Visit Website" button while creating a template message, a tracking opt-in option appears automatically, allowing you to enable website click tracking.
6. Do I need to submit the template for approval before using it?
Yes. After creating the template with the "Visit Website" button and enabling tracking, you must submit it for approval. Once approved, you can use it in your campaigns.
Tracking URLs and Branding
7. What URL appears in the message preview when website click tracking is enabled?
When website click tracking is enabled, the link uses a structured Wati tracking URL. The default URL displayed is https://whatsapp.wati.io.
8. Can I use a custom branded URL for tracking links?
Yes. You can use a custom branded URL, such as https://company.whatsapp.wati.io/, if it has been submitted during setup. This allows you to maintain brand consistency while tracking link clicks.
Viewing Click Data
9. How can I view click data for my campaigns?
After your campaign is live, go to Campaigns Overview to see click data. For a more detailed breakdown of engagement metrics, select "View Insights" within the campaign.