Summary
Are your WhatsApp templates being flagged or paused by Meta due to low quality? This can negatively affect your delivery rates and overall campaign performance. Wati's AI Template Generator helps solve this by analyzing your templates against Meta's guidelines and rewriting them to meet high-quality standards.
Backed by Wati's database of industry-ranked, high-performing templates, the assistant provides data-driven improvements that make your templates more effective and more engaging - so you don't need to keep up with Meta's constantly changing requirements.
Note:
This feature is currently in Beta and is being rolled out gradually. Availability may vary.
The AI Template Generator currently supports English, Portuguese, and Spanish templates only.
Instructions
Why Templates Get Flagged
Meta evaluates templates based on how well they engage customers. If a template seems spammy, unclear, or fails to encourage meaningful interaction, it may be marked as low quality - and paused or rejected before it ever reaches your audience.
The challenge is that there's no easy way to know whether your template meets Meta's standards before you submit it. That's where the AI Template Generator comes in.
How Wati’s AI Template Generator Helps
The AI Template Generator simplifies this process by:
Analyzing your template based on Meta’s quality guidelines.
Providing smart suggestions to improve readability, clarity, and engagement.
Rewriting your template automatically using Wati’s database of high-quality, industry-specific examples.
This means you don’t need to keep up with Meta’s constantly changing requirements - the assistant handles that for you.
How to use the AI Template Generator
Follow these steps to create a template and let the AI optimize it before submission:
Step 1: Navigate to Templates
Go to Campaign in the left sidebar.
Select Template Messages.
Click Your Templates.
Click New Template Message.
Step 2: Fill in the Template Details
Enter a Template Name (use underscores instead of spaces, e.g.,
summer_sale_offer).Select a Category (e.g., Marketing, Utility).
Choose your Language — note the AI Template Generator currently supports English, Portuguese, and Spanish.
Step 3: Write Your Message Body
Enter your message in the Message Body field.
Use
{{parameter}}formatting for any dynamic fields (e.g., customer name, order number).Add an optional footer or interactive buttons (Quick Reply or Call to Action) if needed.
Step 4: Use the AI Template Generator
Once your message body is ready, click Enhance with AI.
The assistant will analyze your draft against Meta's quality guidelines and your industry's top-performing templates.
Review the suggested rewrite or improvements shown on screen and click Fix with AI to fix the template message using AI.
You can accept the suggestion as-is and fix with AI, fix the issues yourself to match your tone, or discard it and keep your original.
Step 5: Save and Submit
Click Save as draft if you want to revisit it later.
Click Save and submit to send it for WhatsApp approval.
Benefits
With Wati's AI Template Generator, you can:
Save time by avoiding repeated rejections and manual rewrites.
Stay compliant without having to track Meta's constantly changing requirements.
Improve delivery rates by submitting templates that meet quality standards from the start.
Increase engagement with clear, professional messages backed by real performance data.
Frequently Asked Questions (FAQs)
AI Template Generator
1. What is Wati's AI Template Generator?
Wati's AI Template Generator analyzes WhatsApp templates against Meta's quality guidelines and suggests or automatically generates improvements to help templates meet quality standards.
2. Why can WhatsApp templates be flagged or paused by Meta?
Meta may mark a template as low quality if it appears spammy, unclear, or does not encourage meaningful customer interaction. Low-quality templates may be paused or rejected before reaching customers.
3. How does the AI Template Generator improve WhatsApp templates?
The AI Template Generator:
Analyzes templates against Meta's quality guidelines.
Suggests improvements to readability, clarity, and engagement.
Rewrites templates using Wati's database of high-quality, industry-specific examples.
4. Which languages does the AI Template Generator support?
The AI Template Generator currently supports English, Portuguese, and Spanish templates.
5. What dynamic field format should I use in a WhatsApp template?
Use {{parameter}} formatting for dynamic fields, such as a customer name or order number.
6. How does the AI Template Generator use industry-specific examples?
The AI Template Generator uses Wati's database of high-quality, industry-specific, high-performing templates to provide data-driven improvements and rewrite template messages.
7. What can I do after the AI Template Generator suggests improvements?
You can accept the suggested rewrite and fix the template with AI, make the changes yourself to match your preferred tone, or discard the suggestion and keep the original template.