Summary
Simplified Partner-Led Business Verification (SPLBV) is a new way Wati helps you get verified on Meta faster and safer. With SPLBV, Wati handles the verification for you, so your account is less likely to be blocked during setup.
Note: Broadcasts are now Campaigns – same powerful features, updated name!
Instructions
Why SPLBV
Completing your business verification (BV) is an important step to fully activate your account.
Until your BV is complete, you won’t be able to:
Submit message templates for approval
Send campaigns
That’s why you’ll see reminders on certain pages to help you finish verification and unlock these features.
When you should opt for SPLBV
You should only request Simplified Partner-Led Business Verification (SPLBV) if you see the following message in WhatsApp Manager: This account is waiting partner verification.
What this means: Meta has placed your WhatsApp Business Account in a partner-verification state. Wati must review and submit your business verification before the account can start sending messages.
If you do not see the "This account is waiting partner verification" message, you can complete Meta Business Verification yourself without using SPLBV. Follow our Business Verification guide for step-by-step instructions.
How SPLBV helps you
Normally, Meta checks your account directly during business verification, which can sometimes result in delays or automatic bans for new accounts. With SPLBV:
Wati performs the verification on your behalf.
Meta trusts Wati’s verification, so some checks are skipped.
Your WhatsApp Business Account (WABA) stays “on hold” until verification is complete, reducing the risk of immediate bans.
Availability
This feature is available by request for accounts with high messaging volume. If your account handles a large number of messages and you need assistance with Meta Business Verification, please contact our support team using help widget available in your Wati Team Inbox.
How to use SPLBV
The setup process is mostly the same as the regular Embedded Signup (ES). Here’s what to expect if you’re eligible:
Step 1: Check eligibility during signup
When you start the ES process, you’ll see SPLBV mentioned in Step 1 of the signup form.
Step 2: Connect your number
After connecting your WhatsApp number, you’ll see reminders to submit your verification documents to Wati. You can find these reminders on:
Quick Start page
Channel Status → Business Verification page
Templates page (go to Campaigns > Template Messages > Your Templates)
Step 3: Submit your documents
Book a call with Wati.
During the call, we’ll guide you and collect the required documents.
Wati will submit the documents to Meta for verification.
What makes SPLBV different from regular verification
WABA creation: Only happens after your verification is approved.
Account safety: Reduced risk of immediate bans.
Timing: SPLBV must be enabled before starting your Embedded Signup.
Flexibility: Regular PLBV is still available if you’ve already completed ES and want Wati to submit documents on your behalf.
Key points to remember
SPLBV makes Meta verification faster and safer by letting Wati handle it for you.
Your WhatsApp Business Account will stay on hold until verification clears.
You need to book a call with Wati to submit your documents.
Make sure SPLBV is enabled before you start the Embedded Signup process.
For all PLBV requests, please provide the following information:
A screenshot of your Business Info page from Meta Business Manager showing the latest business details
A business description that accurately reflects your business activities
Relevant business documents that support your business information
We will review and verify these details before submitting your PLBV request. Once the verification is successful, we will proceed with the request.
Note: Please ensure you have a paid Wati subscription. Providing accurate and consistent business information helps prevent delays and reduces the risk of verification issues.
With SPLBV, Wati makes it simple for you to get verified and start using your WhatsApp Business Account without unnecessary delays or risks.
Frequently Asked Questions (FAQs)
General information
1. What is Simplified Partner-Led Business Verification (SPLBV)?
Simplified Partner-Led Business Verification (SPLBV) is a verification process where Wati handles Meta business verification on behalf of the business. This process helps businesses get verified more safely and reduces the risk of account blocks during setup.
2. Why is business verification important?
Business verification is required to fully activate certain WhatsApp Business features. Until business verification is completed, businesses cannot submit message templates for approval or send campaigns.
3. When should I request SPLBV?
You should only request SPLBV if you see the message "This account is waiting partner verification" in WhatsApp Manager. This message indicates that Wati must review and submit your business verification before your WhatsApp Business Account can start sending messages.
How SPLBV works
4. How does SPLBV help during the verification process?
With SPLBV, Wati performs the business verification process on behalf of the business. Meta trusts Wati's verification process, which allows some verification checks to be skipped. The WhatsApp Business Account remains on hold until verification is completed, helping reduce the risk of immediate account bans.
5. What happens to my WhatsApp Business Account during SPLBV?
During SPLBV, the WhatsApp Business Account remains on hold until business verification is approved. The account can start sending messages only after the verification process is completed successfully.
6. How is SPLBV different from regular verification?
With SPLBV, WhatsApp Business Account creation happens only after verification is approved, reducing the risk of immediate bans. SPLBV must be enabled before starting Embedded Signup. Regular Partner-Led Business Verification (PLBV) can still be used after Embedded Signup if Wati needs to submit documents on behalf of the business.
Eligibility and setup
7. Who can use SPLBV?
SPLBV is available by request for accounts with high messaging volume. Businesses that need assistance with Meta Business Verification can contact Wati support through the help widget in the Wati Team Inbox.
8. How do I submit documents for SPLBV?
To submit documents for SPLBV, book a call with Wati. During the call, Wati will guide you through the process, collect the required documents, review the information provided, and submit the verification request to Meta.
9. What information is required for a PLBV or SPLBV request?
A PLBV or SPLBV request requires:
A screenshot of the Business Info page from Meta Business Manager showing the latest business details.
A business description that accurately reflects the business activities.
Relevant business documents that support the business information.