Summary
Turn your Shopify segments into ready-to-use WhatsApp audiences inside Wati. With automatic segment sync, your customer groups stay updated in real time, so you can instantly view members, understand their details, and launch targeted campaigns -without exporting lists or rebuilding filters. It’s a faster, smarter way to reach the right audience at the right time.
Instructions
What’s new?
Wati now supports automatic segment synchronization with Shopify. With segment sync enabled, you get:
Automatic syncing of Shopify customer segments
Real-time updates when customers enter or leave a segment
A dedicated segment listing page inside Wati
Direct campaign launch from any synced segment
Why sync Shopify segments to Wati?
Segment sync allows you to:
Use Shopify’s segmentation logic for WhatsApp targeting
Reach specific customer groups instantly
Eliminate manual audience creation
Keep your campaign audience accurate at all times
Instead of exporting lists or recreating filters, you can use your existing Shopify segments directly inside Wati.
What does Shopify segment sync do?
It synchronizes Shopify customer segments into Wati and keeps them updated automatically. Segments are synced when:
A segment is created
A segment is updated
A segment is deleted
A customer joins a segment
A customer leaves a segment
This ensures Wati always reflects the latest segment membership without manual refresh.
How to enable Shopify segment sync
Follow these steps:
Go to Connectors → Integrations in Wati.
Open your Shopify integration settings.
Select Segment sync from the left menu.
Click Get started with segments.
Once enabled, all your Shopify segments will appear on this screen.
When you open any segment, you’ll see a Send campaign CTA that allows you to launch a broadcast directly to that segment.
Once enabled:
All existing Shopify segments are synced to Wati.
Newly created segments appear automatically.
Segment membership updates in real time.
Important notes
Segment editing must be done in Shopify.
Segment sync requires customer profile sync to be enabled.
Large segment imports may take a few minutes to appear during the initial sync.
Viewing synced segments in Wati
All synced segments are available on a dedicated segment listing page. For each segment, you can see:
Segment name
Creation date
Total number of customers
Segment list capabilities
The segment page supports:
Search by segment name
Sorting by creation date
This makes it easier to locate and manage large numbers of segments.
Exploring segment details
Click any segment to:
View all customers within the segment
See synced attributes such as phone number, email, consent status, and tag attributes
Review the audience before launching a campaign
Sending campaigns to segments
Each segment includes a Send campaign call-to-action (CTA). When you click it:
The broadcast creation page opens.
Segment contacts are pre-selected.
You can proceed with campaign setup and delivery.
This allows you to move from segmentation to campaign launch in just a few clicks.
How segment updates are handled
Segment membership updates automatically using Shopify events. When customers are added to or removed from a segment in Shopify, the changes are reflected in Wati without manual intervention.
Frequently Asked Questions (FAQs)
1. Which Shopify segments are synced to Wati?
All available Shopify customer segments are synced automatically once segment sync is enabled.
2. How often are segments updated in Wati?
Segment data is updated in near real time whenever:
A segment is created
A segment is updated
A segment is deleted
A customer joins a segment
A customer leaves a segment
3. Can I manually refresh a segment in Wati?
No manual refresh is required. Segment updates are handled automatically through Shopify events.
4. Can I edit Shopify segments from Wati?
No. Segments are read-only in Wati. To modify a segment, update it directly in Shopify.
5. What happens if a segment is deleted in Shopify?
The segment is automatically removed from Wati.
6. Can I send WhatsApp broadcasts to Shopify segments?
Yes. You can open any synced segment in Wati and launch a broadcast with contacts pre-selected.
7. Will segment membership stay accurate over time?
Yes. Customer additions and removals from Shopify segments are reflected automatically in Wati.
8. What customer information is visible inside a segment?
You can view customer profiles along with synced attributes such as phone number, email, consent status, and tag attributes.
9. Is there a limit to the number of segments that can be synced?
Segment sync follows Shopify availability. All accessible segments appear in Wati.
10. Can I search and sort segments in Wati?
Yes. You can search segments by name and sort them by creation date for easier navigation.