Summary
This guide walks you through how to enable and configure voice call call-to-action (CTA) buttons in WhatsApp templates. You’ll learn how to add a WhatsApp Voice Call CTA, as well as an optional telephony call CTA, so recipients can easily start a call directly from your message.
Before you get started, make sure you’ve enabled WhatsApp Calling by following the steps outlined in our guide.
Instructions
Follow these steps to enable and configure the inbound voice call call-to-action (CTA) in templates:
Step 1: Add the WhatsApp Voice Call CTA to a template
Log in to your Wati account.
Go to Campaigns > Template Messages > WhatsApp.
Click New Template Message.
Select the template category and choose the WhatsApp number for which you want to create the template (if multiple numbers are onboarded).
Next to WhatsApp Voice Call, click Add Button CTA.
Click Save and Submit to save the template and send it for approval.
Step 2: Add a telephony voice call CTA (optional)
If you want the CTA to initiate a regular phone call instead of a WhatsApp voice call:
Click Add Button CTA next to Visit Website.
From the dropdown, select Call Phone.
Enter the required details.
Save the template.
Frequently Asked Questions (FAQs)
General Questions
1. What is a voice call CTA in a WhatsApp template?
A voice call CTA is a button added to a WhatsApp template that lets recipients start a call directly from the message, either as a WhatsApp voice call or a regular phone call.
2. What types of call CTAs can I add to a template?
You can add a WhatsApp Voice Call CTA and, optionally, a telephony call CTA that initiates a regular phone call.
Prerequisites
3. What do I need to do before adding a voice call CTA?
You must enable WhatsApp Calling for your account before creating templates with voice call CTAs.
Template Setup
4. Where do I create a template with a voice call CTA?
You can create it from Campaigns > Template Messages > WhatsApp in your Wati account.
5. Can I choose which WhatsApp number the template applies to?
Yes. If you have multiple WhatsApp numbers onboarded, you can select the specific number when creating the template.
6. Does the template need approval after adding a voice call CTA?
Yes. After adding the CTA, you must save and submit the template for approval.
Optional Telephony CTA
7. When should I use a telephony call CTA instead of a WhatsApp voice call CTA?
Use a telephony call CTA if you want recipients to place a regular phone call instead of a WhatsApp voice call.
8. How do I add a telephony call CTA to a template?
While editing the template, add a Button CTA under Visit Website, select Call Phone from the dropdown, enter the required details, and save the template.