Summary
Wati now supports additional Shopify automation triggers that let you create automations based on customer browsing activity and lifecycle events. You can automatically engage customers when they view a page, view a product, or when a new customer profile is created in Shopify.
These triggers help you start conversations earlier, deliver more personalized experiences, and automate customer onboarding without waiting for an order or checkout event.
Availability
These triggers are available for Shopify stores connected to Wati through Automation Rules.
Before using these triggers, make sure the required setup is complete:
Page Viewed and Product Viewed require the Wati App Embed to be enabled in your Shopify store because browsing events are collected through the app embed.
Customer Created is available automatically after Shopify customer synchronization is enabled.
Instructions
What are Shopify automation triggers?
Shopify automation triggers allow you to start an automation when a specific event occurs in your Shopify store.
Wati currently supports the following Shopify triggers:
Page Viewed
Product Viewed
Customer Created
These triggers help you build personalized customer journeys based on customer behavior and lifecycle events.
Why use these triggers?
Customers interact with your store long before they make a purchase. By responding to these interactions, you can deliver timely and relevant messages throughout the customer journey.
With these triggers, you can:
Engage customers before they start checkout.
Personalize messages based on the pages and products customers view.
Automatically welcome new customers.
Build richer lifecycle automations by combining multiple Shopify events.
Some common use cases include:
Sending a welcome message after a customer registers.
Recommending products based on recently viewed items.
Following up with customers who visit important pages.
Nurturing customers before they begin checkout.
Who can benefit from these triggers?
These triggers are useful for merchants who want to:
Build behavior-based automations.
Personalize customer journeys.
Increase customer engagement before purchase.
Improve customer onboarding.
Create advanced lifecycle campaigns.
Create an automation using a Shopify trigger
Follow these steps to create an automation using Shopify trigger:
Log into your Wati account.
Go to Automations > Triggers > Rules.
Click Create Rule.
Select one of the following Shopify triggers:
Page Viewed
Product Viewed
Customer Created
(Optional) Add filter conditions to control when the automation runs.
Configure the action - your template message, message sequence, messaging channel, delays, and stop conditions.
Click Save changes to save and activate the automation.
1. Page Viewed
The Page Viewed trigger starts an automation whenever a customer visits a page on your Shopify store.
Use this trigger to engage customers based on their browsing activity before they make a purchase.
Available event attributes
Page URL
Page Type
Example use cases
Welcome visitors who land on your homepage.
Promote limited-time offers when customers visit a sale page.
Share relevant content after customers visit informational pages.
Nurture customers before they begin checkout.
2. Product Viewed
The Product Viewed trigger starts an automation whenever a customer views a product on your Shopify store.
Use this trigger to engage customers based on the products they are interested in.
Available event attributes
Product
Product Category
Product Price
Example use cases
Recommend similar or complementary products.
Send product-specific offers.
Promote products from a specific category.
Follow up with customers who repeatedly view the same product.
3. Customer Created
The Customer Created trigger starts an automation whenever a new customer profile is created in Shopify.
A customer profile can be created through supported Shopify sources, including:
Checkout
Customer account registration
Shopify Point of Sale (POS)
CSV import
Manual creation by a merchant
Customer profiles synchronized from Wati to Shopify, where applicable
Available event attributes
Customer Source
Email
Phone Number
Marketing Consent
Tags
Customer Created Date
Example use cases
Send welcome messages automatically.
Start customer onboarding campaigns.
Send first-purchase offers.
Introduce your loyalty program.
Begin nurture journeys for new customers.
Best practices when using Shopify triggers
To get the best results from these Shopify triggers:
Use Page Viewed to engage customers early in their browsing journey.
Use Product Viewed to recommend relevant products or category-specific promotions.
Use Customer Created to welcome and onboard new customers.
Combine triggers with conditions and delays to create more personalized automation workflows.
Review automation performance regularly and optimize your messaging based on customer engagement.
Frequently Asked Questions (FAQs)
Setup
1. Do I need to enable the Wati App Embed?
Yes. The Wati App Embed must be enabled to capture Page Viewed and Product Viewed events.
2. Can I create separate automations for each trigger?
Yes. Each Shopify trigger can be used independently to create its own automation workflow.
3. Can I add conditions to these triggers?
Yes. You can combine Shopify automation triggers with supported conditions to create more targeted automation workflows.
Triggers
4. What is the difference between the Page Viewed and Product Viewed triggers?
The Page Viewed trigger starts an automation when a customer visits any page on your Shopify store. The Product Viewed trigger starts an automation only when a customer views a product page.
5. Can I automatically send a welcome message to new customers?
Yes. The Customer Created trigger can automatically start welcome messages, onboarding campaigns, or first-purchase offers when a new customer profile is created in Shopify.
6. Can I recommend products after a customer views a product?
Yes. You can use the Product Viewed trigger to send product recommendations or build product interest nurture journeys based on the products a customer has viewed.
Messaging
7. Which messaging channels can I use with these Shopify triggers?
These Shopify triggers work with Automation Rules and support the messaging channels available for your Wati account, including WhatsApp, RCS, and SMS.