Summary
Ask Wati is an AI-powered assistant built into the Shopify Analytics Dashboard that helps you understand your WhatsApp and RCS marketing performance using natural language. Instead of manually searching through reports, you can ask questions about your analytics and receive instant insights to help you monitor performance and make informed decisions.
Availability
Ask Wati is available in the Shopify Analytics Dashboard.
It analyzes only the analytics data available in your Shopify account and uses the currently selected dashboard date range when generating responses.
Instructions
What is Ask Wati?
Ask Wati lets you interact with your Shopify Analytics Dashboard using everyday language. Simply type a question about your marketing performance, and Ask Wati analyzes your dashboard data to provide relevant insights.
You can use Ask Wati to:
Understand campaign performance.
Compare metrics across different time periods.
Analyze the performance of automation triggers.
Identify trends and opportunities to improve your marketing campaigns.
Why use Ask Wati?
Ask Wati helps you spend less time navigating reports and more time acting on your data.
1. Get instant answers
Ask questions in plain language and receive immediate insights about your Shopify marketing performance.
2. Save time
Quickly find the metrics you need without manually reviewing multiple reports or exporting data.
3. Make data-driven decisions
Understand key metrics such as revenue, return on investment (ROI), delivery rate, spend, and automation trigger performance so you can optimize your campaigns.
4. Improve campaign performance
Identify trends, compare results over time, and discover opportunities to improve your WhatsApp and RCS marketing strategy.
Who can use Ask Wati?
Ask Wati is designed for:
Shopify merchants
Marketing and campaign managers
Customer Relationship Management (CRM) and lifecycle marketing teams
Business owners who want quick insights into campaign performance
How to use Ask Wati
Step 1: Open the Shopify Analytics Dashboard
Log in to your Wati account.
Go to Connectors > Integrations > Shopify
Go to Shopify Analytics Dashboard.
Locate the Ask Wati panel on the dashboard.
Step 2: Ask a question
Type your question using natural language.
For example:
What is my ROI this month?
Which trigger generated the most revenue?
How many WhatsApp messages did I send last week?
Compare this month's performance with last month.
Ask Wati interprets your question and retrieves the relevant analytics from your dashboard.
Step 3: Review the response
Ask Wati returns answers in an easy-to-understand format, which may include:
Key metrics
Plain-language explanations
Comparison tables (when applicable)
Trend summaries
Suggested follow-up questions
Step 4: Continue the conversation
You can ask follow-up questions without starting a new conversation.
For example:
Why did my delivery rate decrease?
Show me the trend over the last 3 months.
Which automation performed best?
Note: Click the + icon to start a new chat. You can also view your previous conversations from your chat history.
What can you ask Ask Wati?
Ask Wati supports a variety of questions about your Shopify Analytics data.
1. Campaign performance
Examples include:
What was my total revenue?
How many messages were sent?
What is my delivery rate?
What is my click-through rate (CTR)?
What is my ROI?
2. Compare performance over time
Examples include:
Compare this month with last month.
Show this week's performance.
What was my busiest day?
3. Compare automation triggers
Examples include:
Which trigger has the highest ROI?
Compare Abandoned Checkout and Cash on Delivery (COD) performance.
Which trigger is the most cost-effective?
4. Understand performance trends
Examples include:
Why did my delivery rate drop?
How many messages failed?
Which trigger needs attention?
Note: These are examples of the types of questions supported in the current release. The responses depend on the analytics data available in your Shopify Analytics Dashboard.
Important notes
Ask Wati analyzes only the data available in your Shopify Analytics Dashboard.
All responses are based on the currently selected dashboard date range.
Ask Wati only accesses analytics for your own Shopify account.
If Ask Wati cannot answer a question, it suggests alternative questions you can ask instead.
Frequently Asked Questions (FAQs)
Overview
1. What is Ask Wati?
Ask Wati is an AI-powered assistant built into the Shopify Analytics Dashboard. It lets you ask questions in natural language about your WhatsApp and RCS marketing performance and provides insights based on your Shopify analytics data.
2. Where is Ask Wati available?
Ask Wati is available in the Shopify Analytics Dashboard.
3. What data does Ask Wati use?
Ask Wati analyzes only the analytics data available in your Shopify account. It does not access data outside your account.
Using Ask Wati
4. How do I use Ask Wati?
Open Shopify > Analytics, locate the Ask Wati panel, type your question in natural language, and review the insights returned. You can continue the conversation by asking follow-up questions.
5. Can I ask follow-up questions?
Yes. Ask Wati supports follow-up questions, allowing you to explore your analytics further without starting a new conversation.
Supported questions
6. What type of questions can I ask Ask Wati?
You can ask questions about campaign performance, revenue, return on investment (ROI), click-through rate (CTR), delivery rate, message volume, automation trigger performance, time-based comparisons, and performance trends.
7. Can Ask Wati compare campaign performance over different time periods?
Yes. Ask Wati can compare analytics across different time periods, such as this month versus last month, or show performance for a specific week or day, based on the selected dashboard date range.
8. Can Ask Wati compare different automation triggers?
Yes. Ask Wati can compare the performance of different Shopify automation triggers, such as Abandoned Checkout and Cash on Delivery (COD), using the analytics available in your Shopify account.
Data and responses
9. Does Ask Wati use the selected dashboard date range when answering questions?
Yes. All responses are generated using the date range currently selected in the Shopify Analytics Dashboard.