Collection

Messaging Basics

9 articles

• Supported Languages for Template MessagesWhen creating template messages for the WhatsApp Business Platform, businesses must specify the language in which the message will be sent. WhatsApp supports a wide range of languages to help businesses communicate effectively with their global audience. This guide provides a com…
• Understanding Meta's Cross-Country Messaging Restrictions for Brazil and IndonesiaMeta has introduced additional restrictions for businesses that send cross-country WhatsApp messages to recipients in Brazil (BR) and Indonesia (ID). These restrictions are designed to reduce spam and fraudulent messaging from new accounts. This guide explains why the restriction…
• Understanding Meta’s Latest Updates on Template ApprovalWhen creating a WhatsApp message template through Wati, businesses must select a category (e.g. utility or marketing). Meta reviews the template to ensure the category aligns with its guidelines. If approved, the template can be used to send messages. Starting April 9, 2025, Meta…
• Understanding WhatsApp Template Message CategoriesWhatsApp message templates let businesses send structured messages for marketing, utility updates, and authentication. This guide explains the 3 template categories, their objectives, requirements, and examples. It also covers the current restrictions for Authentication and Marke…
• Understanding WhatsApp template message types and guidelinesWhatsApp template messages allow businesses to send structured and pre-approved messages to users. These templates fall into three categories: Utility, Authentication, and Marketing. Each category has specific guidelines that must be followed to ensure compliance with WhatsApp's…
• What are limited time offer Templates?Limited-time offer templates allow you to create time-sensitive promotions that dynamically display expiration details to users. This is a great way to encourage engagement and drive sales before an offer expires. This feature is available exclusively on our Pro and Business plan…
• What is the difference between Template Message and Session Message?WhatsApp allows businesses to communicate with customers using two types of messages: Customer Support Messages (Session Messages) and Template Messages. The key difference lies in who initiates the conversation and when businesses can respond. This guide explains both message ty…
• WhatsApp message template guidelines: naming, formatting, and translationsCreating WhatsApp message templates requires following specific formatting rules so they get approved quickly. This guide explains the naming conventions, content formatting, variable rules, and translation requirements for message templates. Following these guidelines will help…
• WhatsApp template categories explained: Utility, Authentication, and MarketingMeta introduced new WhatsApp message template categories to improve how businesses classify and send template messages. Starting June 1, 2023, all business-initiated conversations on WhatsApp are charged based on these updated categories. This article explains the new template ca…