Summary
This guide explains how you can track or measure the Return on Investment (ROI) for your WhatsApp Broadcast campaigns using the Wati Shopify app. ROI tracking helps you measure the performance of your campaigns by showing how many users placed orders after receiving your message. This article will walk you through the steps to enable ROI tracking, view campaign analytics, and export detailed order data.
Instructions
Steps to Track ROI for Broadcast Campaigns
1. Create a New Broadcast
Open your Wati Shopify app.
From the left menu, click Broadcasts.
Click Create New Broadcast.
2. Set Up Your Broadcast
On the broadcast setup page:
Select the message template you want to send.
Choose the contacts you want to send the broadcast to.
3. Enable ROI Tracking
After selecting the template and contacts:
Turn on the Enable ROI tracking option on the broadcast setup page.
This will allow Wati to track if the recipients of your broadcast make a purchase after receiving or interacting with your message.
Conversion Event Settings
By default, Wati will track purchases made within 2 days of a user receiving or clicking on your message.
You can change this setting to track purchases for up to 10 days.
This setting controls how long Wati will look for a conversion event (such as a purchase) from the contacts who read your message or clicked the call-to-action (CTA) button in your broadcast.
4. View ROI Analytics
Once your broadcast campaign is sent:
Go back to the Broadcasts section in your Wati Shopify app.
You will see analytics for each campaign, including:
Total spend
Number of recipients
Number of orders received
Users who clicked the CTA button
Total revenue generated
ROI percentage
5. Export Detailed Order Information
You can download detailed order data by clicking the Export button on the campaign analytics page.
The exported report will include:
Order number
Purchased item details
Order date
Discount coupons applied
Important Notes
ROI tracking is available only for Wati Shopify Business plan customers.
You must select at least 2 contacts to enable ROI tracking when sending a broadcast campaign.
Frequently Asked Questions (FAQs)
ROI Tracking for Broadcast Campaigns
1. Who can use the ROI tracking feature in the Wati Shopify app?
The ROI tracking feature is available only for Wati Shopify Business plan customers.
2. How can I enable ROI tracking for my broadcast campaign?
When setting up your broadcast campaign in the Wati Shopify app, turn on the Enable ROI tracking option on the broadcast setup page.
3. What does the conversion event setting mean?
The conversion event setting defines the number of days after a campaign message is sent during which Wati will track if a recipient makes a purchase.
4. What is the default conversion tracking period?
By default, Wati will track purchases made within 2 days of a recipient receiving or clicking your campaign message.
5. Can I change the conversion tracking period?
Yes, you can change the tracking period to any duration between 2 and 10 days based on your preference.
6. How can I view the ROI analytics of my broadcast campaign?
After sending a campaign, go to the Broadcasts section in your Wati Shopify app to view detailed analytics such as total spend, recipients, orders received, users who clicked the CTA, total revenue, and ROI percentage.
7. What details can I export from the ROI analytics report?
You can export data such as order numbers, purchased item details, order date, and discount coupons applied by clicking the Export button in the campaign analytics section.
8. Is there a minimum number of contacts required to enable ROI tracking?
Yes, you need to select at least 2 contacts when sending the broadcast campaign to enable ROI tracking.
9. What does the "Enable ROI tracking" toggle mean? Can I use it to add my own UTM tracking?
No, this setting is not related to UTM tracking. Turning on Enable ROI tracking allows Wati to record and display results in the website clicks column under Broadcast > Broadcast Analytics.
Please remember, when creating each template message, you should also enable ROI tracking. This ensures that results are captured in More > Integrations > Shopify > Analytics.
