Summary
Want to understand how your RCS (Rich Communication Services) broadcast campaigns are performing? This guide explains how to access, interpret, and export your RCS broadcast analytics in Wati. You’ll learn how to track delivery performance, identify failures, and download detailed reports for deeper analysis.
When to Use This
Use this guide after sending an RCS broadcast. Reviewing your analytics helps you measure campaign success, understand message delivery rates, and improve future broadcasts.
Instructions
Follow these steps to view and export your RCS broadcast analytics.
Step 1: Navigate to broadcast analytics
From the main dashboard, go to the Broadcast tab in the menu and select Broadcast Analytics.
Step 2: Select the RCS tab
Click the RCS tab to view analytics specific to your RCS campaigns.
Step 3: Review the overview
In the overview section, you’ll see a summary of Sent, Delivered, and Failed messages for the selected date range.
Step 4: Filter by date
Use the date range picker to view analytics for a specific period—such as Last 7 days or a custom range.
Step 5: Analyze the broadcast list
The broadcast list displays all RCS broadcasts sent within the selected period.
For each broadcast, you can view:
The number of messages Sent
The Delivered percentage
The Failed percentage
Step 6: Export analytics for a single broadcast
To download analytics for a specific broadcast:
Go to Broadcast Analytics, select the respective broadcast.
Click the Export button under the Actions column.
A CSV report will download with detailed status information for each recipient.
Step 7: Export overall analytics
To download analytics for all broadcasts within the selected date range:
Click the main Export button at the top of the page.
This generates a summary report for all broadcasts in that period.
Frequently Asked Questions (FAQs)
General Questions
1. What information is included in the Broadcast analytic's exported CSV file?
The exported report contains detailed information for each message, including:
Recipient’s phone number
Message status (e.g.,
FAILED,SENT)Failure reason (if applicable)
Channel used (RCS)
Timestamps
2. Why are some of my messages failing?
The StatusDesc Reason column in the CSV explains why a message failed. Common reasons include:
No matching user found
HTTP request failed
Account not provisioned
3. How often are the analytics updated?
Analytics are updated in near real time. You may need to refresh the page to view the latest status of a recently sent broadcast.