Summary
Opt-in popups are a powerful way to collect WhatsApp numbers and email addresses from your website visitors. With the Wati Shopify app, you can easily enable different types of opt-in popups to engage visitors, recover abandoned carts, and start conversations on WhatsApp. This guide explains the types of opt-in popups available, how to enable them, customize their design, and view your subscribers — all using the Wati Shopify app.
Instructions
Types of Opt-in Popups in Wati Shopify App
Wati provides three key ways to collect user information and engage with customers:
1. Welcome Opt-in Popup
Appears on the homepage of your Shopify store.
Best used to welcome visitors and offer incentives like discount coupons in exchange for their WhatsApp number or email address.
2. Recover Cart Opt-in Popup
Triggered when a user adds items to their cart but leaves the cart page without checking out.
A popup will appear asking the user to share their WhatsApp number or email before they leave.
3. WhatsApp Chat Widget
Displays a WhatsApp chat icon on your website.
Allows users to directly start a conversation with you via WhatsApp.
Once the user initiates a chat, their WhatsApp number is captured.
How to Enable Opt-in Popups in Wati Shopify App
Follow these steps to set up the Welcome Opt-in Popup or Recover Cart Opt-in Popup:
Install the Wati Shopify app from the Shopify App Store.
In the Wati app dashboard, select the Opt-in option from the menu.
Choose which popup(s) you want to enable:
Enable only the Welcome Opt-in Popup.
Enable only the Recover Cart Opt-in Popup.
Enable both.
Note: Opt-in popups are available only for customers on the Pro and Business plans.
Customizing Your Opt-in Popups
After enabling the popups, you can customize their appearance and behavior using the Wati app's builder.
a) Content Customization
You can customize the following:
Font Style – Change the font of the popup text.
Heading – Add a main heading for your popup.
Subheading – Add supporting text.
Footer Text & Button – Customize footer text and button label.
Form Fields – Choose to collect either WhatsApp number or email address.
Success Page – Customize the message shown after a user submits their information.
b) Style Customization
Modify the design elements of the popup:
Add images.
Set background colors.
c) Rules for Displaying Popups
Control when, where, and to whom the popup appears:
When to show – Trigger the popup based on time delay, scroll position, or exit intent.
Where to show – Choose between mobile, desktop, or both.
Whom to show – Show to all visitors or exclude existing subscribers.
Location Rules – Display popups based on the visitor's country.
Watch a video tutorial on how to set up Opt-in Popups:
https://www.loom.com/share/d12c315d776e4d6ab96a1d3528ff0917?sid=e6848532-a56c-41e8-be39-ee46900d671f
Viewing Your Subscribers
To view subscriber details:
In the Wati Shopify app, go to the Opt-in menu.
Select Subscribers.
You'll see the following subscriber information:
Name
Phone number or email
Subscribed date
Opt-in type (Welcome or Recover Cart)
Analytics (Total subscribers and total popup impressions)
Custom Attributes for Subscribers
When a user subscribes through any opt-in popup, Wati automatically creates custom attributes for them:
Attribute | Description |
opt_in_sub_date | Date when the user subscribed. |
opt_in_welcome | Value is "subscribed" if the user opted in via Welcome Popup. |
opt_in_recovercart | Value is "subscribed" if the user opted in via Recover Cart Popup. |
Sending WhatsApp Messages to Subscribers
You can send WhatsApp template messages to users who have subscribed via the popup.
To set this up:
In the Opt-in builder's Content section, select the template you want to send.
To include a discount coupon in the message, enable the Discount Coupon option.
Tip: If you'd prefer to collect email addresses instead of WhatsApp numbers, simply change the form field from "Get WhatsApp number" to "Get Email address" in the builder.
Enabling the WhatsApp Chat Widget
To add a WhatsApp chat icon to your website:
In the Wati Shopify app, select the WhatsApp Chat option.
Enable the chat widget.
Customize the chat icon's appearance as per your branding.
Note: The WhatsApp Chat Widget is available for all Wati Shopify app customers regardless of plan.
Conclusion
Using Opt-in Popups and the WhatsApp Chat Widget in the Wati Shopify app is a simple yet effective way to grow your subscriber list and engage customers directly on WhatsApp. Customize your popups, automate message sending, and view analytics — all from one place.
Frequently Asked Questions (FAQs)
General Questions
1. What are Opt-in Popups in the Wati Shopify app?
→ Opt-in popups are tools that help you collect WhatsApp numbers or email addresses from your website visitors. These contacts can be used to send broadcasts, trigger chatbot responses, or share discount offers.
2. What types of Opt-in Popups are available in the Wati Shopify app?
→ There are three types of Opt-in popups:
Welcome Opt-in Popup: Appears on the homepage to welcome visitors and offer discounts in exchange for their contact information.
Recover Cart Opt-in Popup: This appears when a customer adds items to the cart but navigates away without checking out.
WhatsApp Chat Widget: Displays a WhatsApp chat icon on your site, allowing visitors to directly message you on WhatsApp.
3. Which Wati plans include Opt-in Popup features?
→ The Welcome Opt-in Popup and Recover Cart Opt-in Popup features are available only for Pro and Business plan customers. The WhatsApp Chat Widget is available for all Wati Shopify app customers.
Setup and Customization
4. How do I enable Opt-in Popups on my Shopify store?
→ After installing the Wati Shopify app, go to the Opt-in section. You can choose to enable the Welcome Opt-in Popup, Recover Cart Opt-in Popup, or both.
5. Can I customize the Opt-in Popups?
→ Yes, you can customize the content, style, and display rules of each popup. In the builder workspace, you can:
Change fonts, headings, subheadings, and button text.
Add phone number or email input fields.
Customize the success page shown after submission.
Set popup images, background colors, and display rules based on time, device, user status, or location.
6. Can I collect email addresses instead of WhatsApp numbers?
→ Yes, you can switch the input field in the popup from "Get WhatsApp number" to "Get Email address" based on your preference.
WhatsApp Chat Widget
7. How do I enable the WhatsApp Chat Widget?
→ In the Wati Shopify app, go to the WhatsApp Chat section and select the Enable option. You can customize the chat icon's appearance and behavior.
Subscribers Management
8. Where can I view the details of subscribers?
→ In the Wati Shopify app, go to the Opt-in section and select Subscribers. This page shows details like:
Name
Phone Number or Email
Subscription Date
Type of Opt-in used
Analytics on total subscribers and popup impressions
9. What custom attributes are created for Opt-in subscribers?
→ When a user subscribes through an Opt-in popup, the following custom attributes are created:
opt_in_sub_date: Shows the subscription date.opt_in_welcome: Shows "subscribed" for Welcome Opt-in Popup subscribers.opt_in_recovercart: Shows "subscribed" for Recover Cart Opt-in Popup subscribers.
Messaging and Templates
10. Can I send WhatsApp messages to subscribers automatically?
→ Yes, you can set up WhatsApp template messages to be sent automatically to users who subscribe via an Opt-in Popup. You can also choose to include discount coupons in these messages.
Additional Resources
11. Is there a video guide for setting up Opt-in Popups?
→ Yes, you can watch the step-by-step video guide on setting up the Welcome Opt-in and Recover Cart Opt-in Popups here.