Summary

The Wati Shopify App provides useful analytics to help Shopify store owners measure the performance of their automated messages. This article explains where to find these analytics and what each metric means for both Abandoned Cart and Cash on Delivery (COD) messages.

Instructions

How to Access Analytics in Wati Shopify App

You can view analytics for different types of messages within the app. Here's how:

Log in to your Wati account.
From the left-hand menu, click Analytics.
Choose the relevant section:
Automated Message — for Abandoned Cart analytics.
Cash on Delivery — for COD message analytics.

Abandoned Cart Message Analytics

This section helps you track the performance of your Abandoned Cart recovery messages.

Steps to View Abandoned Cart Analytics

Go to Analytics from the left-hand menu.
Select Automated Message.

Available Metrics

| Element Name | What It Does | |----|----| | Date Picker (From / To) | Allows you to select a date range for the analytics report. | | Abandoned Carts | Shows the number of carts abandoned within the selected date range. | | Abandoned Cart Messages Sent | Displays the total number of abandoned cart messages sent. | | Carts Recovered | Shows how many carts were recovered after sending messages. | | Abandoned Cart Recovery Rate | Displays the percentage of recovered carts based on messages sent. | | Order Value Recovered | Shows the total revenue recovered from customers who completed their purchase after clicking the message. |

Cash on Delivery (COD) Analytics

This section helps you track the status and performance of your Cash on Delivery confirmation messages.

Steps to View COD Analytics

Go to Analytics from the left-hand menu.
Select Cash on Delivery.

Available Metrics

| Element Name | What It Does | |----|----| | Date Picker (From / To) | Allows you to select a date range for the analytics report. | | Total Revenue | Shows the total amount received from all confirmed orders. | | Total Orders | Displays the total number of orders placed during the selected period. | | Confirmed Orders | Shows the number of orders confirmed by customers. | | Unconfirmed Orders | Displays the number of orders without a customer response after 24 hours. | | Cancelled | Shows the total number of orders that were canceled. | | Delivered | Displays the number of messages successfully delivered to customers. | | Failed | Shows the total number of messages that failed to send. |

By regularly checking these analytics in the Wati Shopify App, you can easily monitor the effectiveness of your automated messages and make data-driven decisions to improve customer engagement and sales.

Frequently Asked Questions (FAQs)

Abandoned Cart Analytics

1. Where can I find Abandoned Cart analytics in the Wati Shopify App?

→ You can find it by going to the left-hand menu, clicking Analytics, and then selecting Automated Message.

2. What does the Abandoned Carts metric show?

→ It shows the total number of carts that were abandoned within the selected date range.

3. What does Abandoned Cart Messages Sent mean?

→ This shows the total number of abandoned cart reminder messages sent to customers.

4. How is the Abandoned Cart Recovery Rate calculated?

→ It shows the percentage of abandoned carts that were successfully recovered after sending reminder messages.

5. What does Order Value Recovered mean?

→ It shows the total revenue earned from customers who clicked the abandoned cart message and completed their purchase.

Cash on Delivery (COD) Analytics

1. Where can I find Cash on Delivery analytics in the Wati Shopify App?

→ You can access it by going to the left-hand menu, clicking Analytics, and then selecting Cash on Delivery.

2. What does Total Revenue show in COD analytics?

→ It shows the total amount received from all confirmed Cash on Delivery orders within the selected date range.

3. What is the difference between Confirmed Orders and Unconfirmed Orders?

→ Confirmed Orders are those where customers responded to the confirmation message. Unconfirmed Orders are those where no customer response was received within 24 hours.